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By
Robert Farago on September 2, 2009

Compare it, if you will, with the renderings below. The gallery. In the other post.
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It compares REMARKABLY well, shockingly enough.
Look at the 3/4 rear view compared with the artists sketch:
http://3.bp.blogspot.com/_FoXyvaPSnVk/Spw0mGrkBpI/AAAAAAAB_eE/Lrrk1kEoKto/s1600-h/2011-Hyundai-Sonata-4.jpg
Aside from 17″ wheels instead of 27″ wheels, I’d say it’s pretty close. What kind of rear visibility can we expect with that high of a trunk?
Total crib on VW CC.
Unbelievable.
*COUGH CLS COUGH*
ohsnapback – That is the first thing I thought as well. Then again, blatantly ripping of various styling bits from other cars has been Hyundai’s and Kia’s design MO for years.
Ick.
Wake me up when the current styling fads have run their course and cars have greenhouses once more.
I suspect(/hope) this generation of the Sonata will be seen as the last great hurrah of a dying era, like a disco hit from 1981.
NulloModo: Then again, blatantly ripping of various styling bits from other cars has been Hyundai’s and Kia’s design MO for years.
But they did it so well with Jaguarine Sonata (2002-2005). This?
I guess the Sonata has traveled from England to Japan to Germany, getting fuglier at each step along the way.
Me want one.
“Wake me up when the current styling fads have run their course and cars have greenhouses once more.”
Glad to see someone else values outward visibility vs asinine ‘sporty’ slit windows.
Sonata crib of CC
CC crib of CLS
CLS crib of Aurora.
Who knows….maybe Hyundai can be a better VW than VW.
Talk about a sign of the end of the world.
I don’t think it’s that much of a rip-off. Yes, some curves are borrowed, but not from direct competitors. The sales performance of CLS or CC aren’t affect by this whatsoever.
I don’t have a problem with the derivative CC/CLS look as much as I do with that grotesque “character line.”
I think it looks way better than a CC.
It’s overwrought and has a huge grille, but that’s par for the course in a modern car. It’s interesting how the Camry went from bizarre to tame within a few years seeing what the competition could push out.
I’d be interested to know the actual height of the vehicle. It seems quite tall if you use the wheels as a baseline. Hyundai’s done a decent job of hiding with the rear window slope, though they’ve murdered rear headroom in the process.
They’ve also graced the car with a decent-size trunk opening, which is nice. Most cars this shape require a gallon of K-Y and a crowbar to get a suitcase into the trunk.
Overall it seems a very good-looking car. I suspect there’s much more useful space than in the CC or CLS, but much less than the Camry—and that’s a problem, considering that the Sonata is not really a competitor for the Passat. I wonder if this wouldn’t have made more sense as a new Kia Optima/Magentis?
FleetofWheel : Glad to see someone else values outward visibility vs asinine ’sporty’ slit windows.
Ah, I should just quit my b*tching. Electronic blind spot monitors will completely eliminate the need for side and rear visibility, anyway. Expect them to be required on all new cars by 2014.
(/sarcasm)
Can someone post a side by side profile shot of this and a CC?
Use this for reference:
http://www.volkswatch.com/vwnews/2008-vw-news/vw-passat-cc/vw-passat-cc-2s.jpg
I’m asking only because I can’t believe there’s a person among us who doesn’t see this as an identical twin.
Is it just me, or does this thing have a bigger schnoz than Jimmy Durante?
Who thought that cheap exposed 8′ fluorescent lamps would be a good idea for an auto photo shoot?
I have to admit that I actually prefer the looks of the Passat CC.
On the other hand, I can afford but refuse to pay for Volkswagen’s inflated price, especially considering their dismal reliability.
Plus VW aren’t bothering with a turbo-diesel for the states in the CC anyway. Or a hybrid, for that matter. Or a diesel hybrid.
The Sonata is going to take some getting used to, but I actually have to say that Hyundai were pretty brave to “go there” instead of the blandmobile look.
But as I’ve said before, where the hell did the greenhouse go?
looks nice by today’s standards, but I think I’d get claustrophobia with such a small greenhouse.
I predict the coupe-sedan fad will pass around the same time as auto-tune: not soon enough.
There’s a CLS on my street that the guy bought new when they were intro’d. To this day I give it a second look when I go by it. So, I admit it. I like it! Now, do I buy his 80k mile CLS or for the same money a new Sonata?
Man, that car is wild looking. It looks way better/more aggressive than the current Camry, Accord, Fusion, Malibu. Who cares if it took the fast back element of the CLS? There’s nothing else about the Sonata that’s obviously derivative.
That said, with that DLO and tall beltline, this car must be a nightmare to park. Not exactly what’d you’d expect for a high volume family car.
Hard to judge from these photos alone…but I wish they’d have ‘dialed it back’ just a little. To my eyes, it’s a bit ‘4-door Toyota Solara meets angry fish’…
The CC is more elegant looking, though I’m sure more expensive, and less reliable. It’ll be interesting to see the Sonata in the real world, to see if it’s avant-guarde, or just overdone.
It looks good. I like the look of the CC and the CLS. However, the CLS is way to expensive for my budget, and the CC has the “VW = too much time in the shop” stink on it. With a starting price around $20 running up the the high $20’s full blown this will sell. It could be my wife’s next new car.
I long for the days of BMW 2002 imitations such as the Datsun 510. Human beings fit better in a box than in an airfoil.
I like the look, and it is way like the renderings. The CC looks like an ’05 Mercury Sable. I think a nice character line down the mid-section looks better than flat slabs of sheet metal. By the way, didn’t most of the same comments on the looks get used yesterday on the Honda? Jimmy Durante schnoz, etc.
In profile, it looks a lot like the current gen Citroen C5. Especially that weird swage line…
So, a Hyundai is so perfectly benchmarked that it actually looks like everything else except like itself. What is the inner child of a Sonata, I wonder?
That said, with that DLO and tall beltline, this car must be a nightmare to park. Not exactly what’d you’d expect for a high volume family car.
It’s not as bad as it looks. The C-pillars are pretty thin (by modern standards) and the rear deck isn’t long (though it is tall) and as such, you’d have a pretty good idea where the rear of the car is. This doesn’t look much worse to park than a Mazda6 hatch would be.
This isn’t nearly the turret-greenhouse’d mess that the Insignia/Buick Whatever is. It looks like it could be, but it really isn’t; Hyundai did good work here.
Ill proportioned compared to the CC. Overstyled “Sonada” front is like a Bruce McCall inspired “Bulgemobile.”
Kinda tired of the VW reliability bashing-have had no problems whatsoever with mine. Ain’t no Hyundai gonna drive as nice as a VW.
I agree with the comments that this is a copy of a Passat CC and CLS.
…a copy beaten with the ugly stick.
I wouldn’t praise this over Volkswagen’s or Merc’s reliability. Even the currents Sonata’s long term reliability it still unknown, 02-05 Hyundai’s have been giving lots of mechanical issues around the 63000 miles mark.
Who is designing this shit and what are they smoking while designing it?
I give Hyundai points for trying, but I think they tried too hard. The basic shape of this car is pleasing and interesting enough that they didn’t really need to toss in all the styling tricks on display here.
The problem with Hyundai styling is that it seems bent on channeling the personalities of other cars, versus creating their own unique look.
Look at the style leaders in this class – the Chevy Malibu and Mazda 6. The Malibu is minimalist and extremely elegant – a very nice basic shape that doesn’t need a whole lot of ornamentation. The Mazda has a lot of character lines, but the curves and creases are in all the right places.
It’s almost as if Hyundai doesn’t trust itself to be itself styling wise…or they don’t know what they ARE styling wise.
Wow. That thing is hideous.
The last two Hyundai (2000) and Kia (2004) products I’ve owned spent more time in the shop than any other vehicle I’ve owned. I bought my 2004 Grand Am new 4 months before the Kia and it has had no problems compared to multiple with the Kia (Hyundai 3.5l V6). Grand Am now has 98k on the odometer – Kia 70k and parked.
Don’t mid size cars need trunks?
I can live with a $20K CLS.
Hyundai really has thrown just about every style at the Sonata to see what will stick. This is what each GM small car would be like if they kept the name across generations, instead of coming up with a new model (e.g. Cavalier -> Cobalt -> Cruze) – the new name is less jarring for a totally different car, but doesn’t make sense from a marketing or brand perspective.
Looks more expensive than it likely will be, which can’t be said for the current model. I think it will continue Hyundai’s trend for market share gain, even if it isn’t a home run.
I think it’s brilliant. Hyundai moving up a bit in style/design and differentiating its car from CamCordima dullness.
FreedMike :
September 2nd, 2009 at 4:01 pm
Look at the style leaders in this class – the Chevy Malibu and Mazda 6.
———————————————
I thought styling is purely subjective. How did you come up with a “leader” thing? Was there a poll or you just made it up?
IMO, Malibu is the worst looking car in this segment. The cross bar at the center just doesn’t make sense. It doesn’t server any real purpose and is more expensive to repair.
And surprise! This generation is larger than the last. I’m shocked.
Looks like a Sebring on steroids
Just when I got to thinking the current Sonata is a handsome car in an anonymous derivative way, but just the right size…..
The current Sonata is as clean and subtle as the 61 Continental was over the 60 Lincoln. Something’s backward here….
WSN: agreed. The Malibu is dumpy and the 6 is no prize winner using that corporate pregnant front fender look. That looked dumb on a 71 Javelin. It looks just as stupid now.
wsn – Agreed, styling is very subjective. If I were to choose I’d go Mazda6->Fusion->Malibu->Sonata->Jetta->Legacy->Accord->Camry, but that is just me.
The thing that really gets me about Hyundai, and what makes it very hard for me to respect the brand, is that there is no creation or innovation. The design department apparently consists of a guy with Autoblog in his web browser and a copy of photoshop, picking and choosing which elements of other cars will go on new ones, and as far as actual engineering goes, Hyundai never brings anything new to the table, instead just taking the most common features, finding what can be cheapened and still appeal to most of the masses. The result is a car that undercuts the price of other makes, but isn’t anything special in any particular way. Hyundai is the Olive Garden or TGI Friday’s of the automotive world – inoffensive, acceptable, and maybe even a decent deal, but emotionally dead.
I agree with NulloMondo.
Hyundai’s are overrated by the media and certain individuals that usually know next to nothing about maintaining vehicles. Long term quality is piss poor and styling still is a sore point with no originality.
wsn :
September 2nd, 2009 at 4:54 pm
I thought styling is purely subjective. How did you come up with a “leader” thing? Was there a poll or you just made it up?
IMO, Malibu is the worst looking car in this segment. The cross bar at the center just doesn’t make sense. It doesn’t server any real purpose and is more expensive to repair.
Point taken – styling IS subjective, and, yes, those two cars are MY particular style-meisters in this class, but I’m not alone. Most, if not all, reviews of these cars have mentioned their good looks. I think it’s safe to say that either is better looking than, say, an Accord.
What’s your take on the best looking car in this class?
DweezilSFV :
September 2nd, 2009 at 5:06 pm
The current Sonata is as clean and subtle as the 61 Continental was over the 60 Lincoln.
I’ve seen the ’61 Lincoln Continental. I’ve driven the ’61 Continental.
Hyundai Sonata, you are no ’61 Continental.
I mean, seriously…the Sonata’s decent looking, but it’s a classic design? Hardly.
I’m no fan of the ginormous grill. And the style is a pastiche (hello Mercedes!) but it looks great… for a Hyundai. One day, maybe even soon, they will feel confident to do a strong, original design, and I will say it looks great, period.
ohsnapback :
September 2nd, 2009 at 12:54 pm
Total crib on VW CC.
Unbelievable.
I agree, but I’m rather happy about it. I finally saw a CC on the road the other day and thought, “Why doesn’t a carmaker style a car with that kind of panache that doesn’t have such a bad quality record?” I even thought Hyundai might be the one to watch.
Proportions are very important, however. I’m not ready to call it a success from these pictures, but if the proportions are as “right” as the CC’s, it should be fantastic.
If they’re wrong, it could be another Carmy Solara, the second generation of which was an abomination on the eyes.
Mazda 6 profile, Mazda 3 short stubby butt.
npbheights :
September 2nd, 2009 at 2:03 pm
Who thought that cheap exposed 8′ fluorescent lamps would be a good idea for an auto photo shoot?
Those cheap fluorescent lights expose some beautiful compound curves. And that thing IS wild-looking! May be my next car. And I’m an Accord guy.
FleetofWheel:
Glad to see someone else values outward visibility…
An idea! Options should include a 1/2 dozen dot-cams along the belt line that port directly into an array of flat panels embedded in the door frames and dash.
Windows are so f***ing ’90’s tech.
Sorry, this thing is just naaaaaaasty. The current Sonata has conservative design features, but that’s ok, I think they are having their success with conservative (not politically), value oriented shoppers.
Anyone on this site who would criticize the ‘grin’ of the new Mazda3, or the rear end of a Sebring (and there’s plenty of you out there :0) should be horrified at the sight of this!
Agree that this car is not good looking – at all. It just isn’t coherent or agreeable. I don’t like the CC, and I like this even less. Very much the jelly bean…
Agree that Hyundai’s long term durability is still up in the air.
Agree that there is a definite trend toward this type of shape, with radically swooping rear roof lines, and that this car has odd looking tail lights and headlights (probably because they needed to distinguish it, in some small way, from the VW CC).
Also, the rear head room in this car has got to be compromised because of the design. I guess those who sit first in the back seat can report back.
Final question: Isn’t this car supposed to be equipped with a new 2.2 liter motor that is supposed to return in the mid 20s city and high 30s highway, on regular petrol?
Looks like a melted Ford Mondeo with a milk mustache from the front.
Such a pity the Koreans have the same idiotic pride as the Japanese that won’t permit them to ask proper designers for some classic style.
i love it, can’t wait to see it in real life.
EDIT – have to give them props for integrating the door handles into the side crease instead of the just plopping the handles wherever they can ala M-B, Equus etc
I just bought an 09 Sonata Limited and, for what my opinion is worth…it’s all about the economy. The Sonata is a great value and fine commuter and economy car.
I’ve had few problems with my 03 Kia Sorento SUV (w/65k on the clock) and I’m confident that the Sonata will faire just as well…unlike Volkswagen’s TERRIBLE history of electrical problems and biodegradeability at 50k+.
I love the new style of this Sonata…and unlike the CC, which I also love, I bet the Sonata’s sunroof actually opens all the way. If the CC isn’t a ripoff of the CLS…the old saying goes, “great artists don’t borrow…they STEAL.”
If anyone hasn’t noticed, for the money, the Genesis Sedan and Coupe are great cars. But then, I’m from Wisconsin.
I like it but…
they blew it with the nose. It should have sloped down rather than squared off. Each to his own, I guess.
Well, I think that Hyundai’s “theft” of great styling elements sure beats the crap out of the Camry/Accord.
Just sayin’
Of course, that styling doesn’t lend itself to a wagon variant, but I guess the new Tucson has that covered.
Hyundai – if you’re listening, how about 2 more inches of front legroom?
Thanks.
I forgot to mention one salient fact. Hyundai tend to do one specific grill for their domestic market, which sometimes translates into the styling/visual cultural language of other markets, but for the USA, Hyundai tend to dial back the grillwork.
I can almost guarantee that US car will have a less chromed and more North American visually acceptible grill.
Count on it.
NulloMundo said “Hyundai never brings anything new to the table”
Wait until about a year from now and you’ll have to eat your words, I’m afraid.
Hyundai have self-developed a hybrid drive system entirely different from both Toyota/Ford technology and Honda IMA technology, and batteries not using the currently used NMh technology, nor the upcoming type as used in laptops (delayed due to their explosive nature). The batteries are of a new type (sorry, I cannot recall the nomenclature or make-up of the battery elements).
The upcoming Sonata hybrid (using this body shell) will have a direct injection four cylinder, sandwiched will be a powerful electric motor and then an all-new Hyundai developed and manufactured six speed automatic.
Just so you know.
spyspeed: “I long for the days of BMW 2002 imitations such as the Datsun 510. Human beings fit better in a box than in an airfoil.”
Post of the week.
Like many others here, I don’t think that the visibility is what it should be in cars of this style.
But I like the looks of this car. Which other cheap family sedan looks better?
Hyundai it to automobile enthusiasm as Applebee’s is to fine dining.
With the possible exception of the early Guigiaro designs, Hyundai’s have no heritage, no originality, and no style. They simply produce knock-offs of what others made, but sell them for less to people who don’t give a cr*p about cars.
From a corporate perspective, I admire Hyundai, but from an auto enthusiast perspective, they must be seen as appliances par excellance, regardless of how attrative a model they copy.
I am really struck by the number of negative comments on this car… it is handsome enough, if derivative. The Accord Crosstourer thing? THAT is hideous. This car is not. I also like the new Mazda 6 for the same reason I like this car’s style… long sloping roof ending in a nice short trunk.
Still, I agree with some folks on here… the skinny windows and near total lack of visibility are a total negative for new cars.
One of my favorite previous cars was my Mercedes 190e 2.6 Sportine and my E300D… you could see all four corners of the car from the driver’s seat.
@NulloModo/ohsnapback
All this talk about the CC is ironic considering the CC lifted its roofline/greenhouse from the CLS.
Also, the Sonata’s C-pillar makes it more like a rakish A6/Azera than the CC (in the same vein, the Ian Callum XJ design has a very similar roofline/greenhouse to the Sonata, but even more rakish).
I’ll bet the same people who have blasted this design didn’t rip the CC for being an even more blatant rip-off of the CLS or the XF for looking amazingly similar to the Sonata.
Never mind all the “copying” Honda has done recently w/ the Accord (’08 Sonata front, BMW side, Saturn rear), CR-V, Pilot, Insight, Crosstour, etc. – much less all the Jaguar/Buick styled grilles that both Infiniti and Lexus have used.
@freedmike
Oh, please, aside from the very pleasing greehouse/roofline, the Malibu has a boring front and a fugly rear.
The Mazda 6 has those overemphasized fender flares and lifted the “angry guppy” look from Peugeot.
As for Hyundai RELIABILITY – nevermind JD Power or Consumer Reports – AutoBild of Germany, which does the most comprehensive analysis of long-term reliability in the industry, places Hyundai in its top 5 for reliability.
4 door Coupe!
This is ground breaking design, isn’t it?
At least, Hyundai surpass Toyota and Honda.
Man…
*Pulling out my matchbox CLS for comparison*
Honda and Toyota have never been at the top of the design heap…, just looking at current Accord and Camry solidifies that comment. They both have their own design theories for their mainstay brands. I personally don’t think either borrows or steals from any automaker.. with exception of the bangle butt on the Camry. Neither has the ability of any stretch to design from an existing design (like the CLS from an E) something so out of the ordinary.. as to start a trend. The debate could be started about compact SUVS / CUVs on car frames.. or hybrids on CAR FRAMES… but those whole vehicles not prexisting designs like the E.
Honda was about uncomplicated interiors, with airy and low belt lines with wide open greenhouses and model tumblehomes on cars that got good fuel economy on 4cycl motors never stretching past 3ltrs… now its the opposite. (Wont even mention the debacle of design and product that’s going on over at Acura.)
Toyota is much the same as Honda in this respect… without as many rules as Honda. But they too have / are trying to stretch the design pen on the Lexus brand.
——————————–
But the CLS isn’t a bad looking idea.. even though they just shrink-wrapped the E class and asked ya to pay another 30g on top of a 50g base E – which itself is overpriced. Now they can sell a good design, ON TOP OF the E-class mechanicals.
Now every sedan currently on the market inline to be redone, or that’s EVEN coming to the market (Mondeo) is going to have that design objective. Just like companies copied the bangle butt. (Camry)
The CC just doesn’t look as good. Even though.. VW is doing EXACTLY the same thing to develop the car as MB did. Take an existing sedan and shrink wrap the rear.. and or charge plenty more for it, even though its the same design. I don’t see the “value” or the purpose.
The Sonata.. takes so many different “foreign” design aspects and COMBINES them in ONE vehicle, without a premium name or price.., that the name will / often loses point or purpose, and the design ITSELF is panned as being a copy.. which it is.
Now,
Anyone who has ever has designed cars professionally (or even remotely tries to analyze design trends) knows that, a character line comes off of the TOP of the front tire arch, or some VERY close tangent.. (see BMW / MB / Audi for examples) OR forms a single belt line all around the vehicle to unify various elements all over the car (greenhouse / belt line offsets, rear lights hang off of it or with it), that still comes off the area around the top of the front tire arch. (One good trait I like about current Accord, even though less pronounced).
NTM,
There are plenty of distracting elements of this car.. that really don’t work well together (much like every other thing Hyundai has slopped together in their “design pot of hell):
One, its has the classic wedge design.. that is fine for most front drivers. Not good for trying to emulate a PREMIUM REAR DRIVER!
Two, it has the lower rear arch to the rear. That’s do-able, if ya reduce the height and greenhouse. See the Panamera for that other EXPENSIVE MISTAKE!
Three, that stupid character line. It doesn’t define anything, it doesn’t start from anywhere and if it doesn’t HELP the car.. then it HURTS it.
Four, the CLS has a rather diminutive grill with a set of neat aerodynamic front lights set in a neat UNIFIED front clip, (that helps to unify the car as a whole) unlike the Sonata that doesn’t mimic it in that respect at all. Sonata uses the grille to take up as much visual real estate as it can get, flanked by upswept lights (see Mazda 6 for more info) whose PRONOUNCED trailing line ACCENTUATES the INADEQUACIES of the massive grill and reduces the visual appeal of the unification of the full front clip, almost COMPLETELY forgetting about the whole rest of car.
This is on top of the strakes that define the hood and those lines that lead into the front clip and frame the front lights are much wider than the CLS, with much worse effect. The CLS which has the option of a 6.2 Ltr V8.. this engine bay could probably hold a V12 EASILY. Where as the Sonata and or the VW barely hold a V6.
—I know there are plenty of cars with (LS) massive grilles, but damn.. stick a few burgers on that.. and ya still got room for the ribs AND STEAKS!
Five, the CLS also has a very neat rear clip (can’t remember the design term). Its a place where the air flow / wind comes together to form a positive space and flows away from the car without breaking up. Instead of where on the Sonata, the air is being confused and is just swirling around with a CC style rear clip complete with Porsche whale tail out back. M-B spent plenty of money in the wind tunnel and plenty of CAD-CAM time working out the rear end issues of the CLS.. and it shows!
Six: As if we didnt see this TREND coming like a freight train… years ago. Every “midsized car” is now 1/4 LARGER than they were 5yrs ago.
Seven,
M-B essentially reduced the livable rear passenger room about 20% in height for aesthetics on an existing E class car. As bad as I think the CLS is for its design issues on a 50g + 30g premium = 80g+ car. they did a very cohesive job (probably cost them a coupla billion dollars to work this out), one that the VW and the Sonata just don’t.
———————–
In the end:
The coming Sonata design isn’t original.
Its not even remotely good looking. They are taking a 4yr old design that debuted on a pricey German car.. selling for 80g whose current closest knock off is 1/2 the price (and 1/32nd the quality execution) and trying to FORCE it on a vehicle in a price class where nothing matters except for the price, and that damn warranty.
People dont buy Hyundai / Kia for their design excellence. They also don’t buy it for its torque or engine and or design superiority.
It doesn’t say anything about Hyundai’s ability to style a vehicle that looks appealing.. just their ability to rubber stamp their way into people-who-dont-give-two-shits-about-cars car.
And in case ya wondering, the CC, Sonata and Panamera AREN’T the only ones who are doing this.. The Aston Martin Rapide and Jag-U-ar XF is also.
The designer of the CLS, Murat Gunak, left Mercedes-Benz to join Volkswagen Group, where he was lead designer of the CC. General opinion of the design community is that the CC is an improvement over the CLS, with better headroom for rear passengers. No, Gunak hasn’t left VW for Hyundai, and you can tell. The Snorata is at least an improvement over trying to copy the Accord-the official vehicle of the Witness Protection Program…
Accords: VW is doing EXACTLY the same thing to develop the car as MB did. Take an existing sedan and shrink wrap the rear.. and or charge plenty more for it, even though its the same design. I don’t see the “value” or the purpose. Wrong- The CC is priced $1200 LESS than the Passat.