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A little elevator music and voiceover by a heavily sedated airport announcer tell you everything you need to know about Toyota’s bid to bring excitement to its staid brand. Er, as long as you don’t fall asleep first.
This is how you do excitement Lexus:
1987 Pontiac ad
i always thought this was excitement
the great one
While I will withhold final judgment until I see an actual production car, Lexus has said that a production LF-A would be nearly identical to the race variant, just with a smaller spoiler and without the stickers, and if so, it is one of the dumbest ideas I have ever heard.
Lexus customers overall don’t want excitement and raciness, they want quiet, quality, reliability and sophistication. If the production LF-A comes to be it will be closer to Ferrari and Lamborghini than Mercedes or BMW. BMW with their M series, Mercedes with the AMG, and even Cadillac with the V have the sense to make the hot rod versions more luxury than pure track-rat. Ferrari Scuderia models and Porsche GT3s may look cool and be neat in concept, but even if I had the money for one I would never spend it on a car that loses so much comfort for extra handling and speed, and I believe the vast majority of Lexus shoppers will be in the same camp.
Looks purposeful and tastefully uncluttered in this version. What says ‘dull’ better than ‘Cup o’Noodles\'(?) sponsorship? But I’ll take dull over leave-no-square-inch-untouched-hyper-styling.
Lexus will make the Acura NSX mistake. Too perfect, too Boring
Lexus will make the Acura NSX mistake. Too perfect, too Boring
Oh, yeah, because nothing says “heritage” like 1200km between $3000 oil changes, brake discs that cost as much as a Corolla and/or parts falling off on a regular basis.
Pity the 5L V10 has been canned.
Just call it a Supra and get on with it.
CyCarConsulting :
September 9th, 2009 at 7:30 pm
Lexus will make the Acura NSX mistake. Too perfect, too Boring
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Go Lexus go. Show the world that they don’t have to put up with European junks.
One could also call it a wise move – something that will command equal rarity, prestige and price in 30 years as a Toota 2000 GT does today ;)
And they are going down the Alfa 8C route – only a very limited edition (500 or so), which can come from the marketing budget, will keep resale values high, and will in no way detract from the brand – these will not sharply deteriorate in price to ever be available to the ‘wrong type’ of buyers, from Lexus’ perspective, that is :)
At least the subdued video gives us a short clip of that V10 screaming. I just love an engine that sings.