Volvo’s Blind Taste Test

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10 Comments on “Volvo’s Blind Taste Test...”

• 	ajla October 15th, 2009 at 4:09 pm
  If the blind start going for Volvos then who is going to buy Acuras?
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• 	SamMule October 15th, 2009 at 4:35 pm
  The dumb…although I guess it won’t increase their market share
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• 	schmitty8225 October 15th, 2009 at 6:15 pm
  I saw a documentary about this guy. He is amazing at drawing. He can do perspective and everything.
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• 	lahru October 15th, 2009 at 7:34 pm
  I think that Ford should reconsider the sale of Volvo. Lincoln is a just above Ford brand and those people who like Ford but heart something better are dwindling like those that buy a Buick or a Cadillac as they would never drive a Chevrolet as those cars are for the commoners. Make Volvo Ford’s Cadillac and place it in as many Ford showrooms as dealers are willing. Those that don’t would lose and those that do will gain. Two distinct brands under one roof and owned by the same company would provide a COMPLETE separation in the publics eye as to styling and technology would allow Ford to have a luxury brand people trust and already know, with a loyal base. The decider might be the length of the recession.
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• 	ZekeToronto October 15th, 2009 at 9:47 pm
  I like it. It’s fresh, original and very different from what everyone else is doing. As a former Volvo dealer however, I think it’s too perfectly pitched to Volvo’s “traditional” market … and they don’t buy Volvos anymore.
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• 	Mirko Reinhardt October 16th, 2009 at 2:56 am
  @ZekeToronto : I like it. It’s fresh, original and very different from what everyone else is doing. As a former Volvo dealer however, I think it’s too perfectly pitched to Volvo’s “traditional” market … and they don’t buy Volvos anymore. In Europe, Skoda had a very, very similar ad with a blind guy being picked up from the airport in an Octavia. People who would have bought Volvos in the 90s buy Skodas now.
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• 	Kristjan Ambroz October 16th, 2009 at 5:15 am
  I was always wondering whether the Volvo for Life slogan they are using these days came about as a description of the poor resale values (in an Alfa-esque sense) – i.e. once you’ve had it for a while it’s worth so little you might as well not sell it ;) In the UK certainly most Volvos of 8 years or more struggle to break above the $1500 price barrier.
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• 	Mirko Reinhardt October 16th, 2009 at 6:49 am
  Skoda used to have an ad with a blind guy for the Octavia. Even though that would be more appropriate for SsangYong…
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• 	markpitts October 16th, 2009 at 9:36 am
  I have an affection for Volvo that won’t result in me buying one again. I loved my my 940 and just got rid of an S60. I have Volvo 240 values, whatever that means, which will likely result in me buying a Subaru when the time comes.
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• 	dolorean23 October 16th, 2009 at 12:16 pm
  Ford’s too busy letting the blind drive the Mustang for the world’s stoopidest promo. Now its Volvo’s turn.
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