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More promises of Chryslerian change, this time from a UK-market minisite [via Autoblog]. Maybe the brand is planning on going back to its Rootes?
12 Comments on “What’s Wrong With This Picture: What About Hope? Edition...”
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That’s the World Trade Center in the picture?
Yeah, it is…
I don’t know if that’s the kind of ‘change’ they’re hoping for, though.
Of the four things listed that “Change is,” three of them are nouns and one is an adjective. This is an elementary error common to powerpoint presentations.
“Change is Dynamic” should probably read “Change is Dynamism”…otherwise, change the other three to Progressive, Innovative, and Evolutionary.
What do I win?
Why risk alienating so many theists with that last one. Aren’t there other marketing speak buzzwords that can be used in place of the word evolution?
hmm, Intelligent design doesn’t make good science or good advertising.
LOL Chrysler is going down. The “new” car is anything but new. A few quick changes they put together in a matter of months will mean the same old car. How many years until chrysler goes bankrupt again? 1,2,3 years?
Ha. Aside from the grammatical errors, the ad looks dark and sinister for some reason.
Does this mean they’re changing their logo?
Change is Dynamic?
Alert the Department of Redundancy Department…..
Maybe the big change in FiatChryco is an update for the Singer Gazelle, Sunbeam Alpine, Hillman Minx and Humber Super Snipe for the British market.
Or how about making the Chrysler New Yorker and the Dodge Lancer in Spain like they did many years ago. These are great sure-fire loser ideas.
Maybe if you’re one of the dozen or so people in the U.K. who drives a Lancia, then you’re local dealer will swap out a new Chrysler grill for you.
@Dan
It’s not a few “quick changes”. This is a complete redesign/re-engineer of the 300.
I can smell you talking a mile away whenever you have anything to say about Chrysler.
yow – they are moving HQ to Gotham City!
what’s wrong with the pic? No bat-signal.
If the ad is aimed at USA folks the method of showing the date is more of a Euro-style than a Yankee-style, I believe.
Not critical but it’s something I noticed and the noisy neighbors upstairs have equally or superior valid observations.