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What does the line “It’s More Car Than Electric!” mean? Beats us, but apparently it’s supposed to make you want to buy a Chevrolet Volt. Maybe “The electric car you can just put gas in on those days when you’re not giving a crap about the environment” was too long. Perhaps “It’s actually a series hybrid” didn’t pop with consumers. And maybe “Avoid the scary Range Anxiety® you get with ‘real’ electric cars” was too aggressive. All we know is, GM has registered “It’s More Car Than Electric,” and it’s time to get used to it. Meanwhile, how did we not find the ad parody above sooner?
20% of the time she calls our neighbor Hank for a ride
That line almost made me spit coffee onto my keyboard.
-ted
All we know is, GM has registered “It’s More Car Than Electric,”
Applied for registration. It’s not registered yet. Nor is Range Anxiety for that matter.
“It’s more car than electric” begs the question: but how does it measure up to pure ICE? Or Prius? With that 27mpg once the gas goes on, I’d say it’s more kluge job than a Prius. Anyway, watching this little video was a great way to start the day.