Yes, this is for real (if not brand-spankety new). Multimedia artist Soomi Park swears that her LED eyelashes are a comment on cross-cultural notions of beauty, explaining
The LED Eyelash project is brought into the world from a simple question: Why do women want larger and bigger eyes? Asian women tend to have stronger needs for bigger eyes as a standard of beauty, but relatively few of them are born with naturally big eyes. Those without big eyes can only look for alternative ways to make their eyes look prettier, i.e., larger, by using a repertoire of skills such as putting on makeup and wearing jewelry. Sometimes, the desires for bigger eyes can become almost obsessive, and many women opt for plastic surgery in order to make their dream come true. Soomi calls this, the fetish of Big Eyes.
We prefer to think of the idea as being inspired by the Audi-led proliferation of LED mascara… but that’s just us. [via Michael Banovsky]

The LED lamps make you notice the Audi’s but other than that, they are pretty lackluster cars. most people I know with A8’s claim the new A8 isn’t as well put together as their older model.
Really? Just how many people do you know that own A8s? And of that group, how many are “most?”
Strange, I wouldn’t want to see that look all the time but I can see how it might be appealing in “low light” situations.
Oh the girl is pretty too.
Those lights may find their way to locations other than the eyes:
http://www.urbandictionary.com/define.php?term=vagazzle
But still no Urban Dictionary definition for “Baruthian.” (And no I don’t want to become a member just so I can define it.)
Well, I suppose we could hold out for OED inclusion. We just have to start using the word more often!
http://www.oed.com/public/faqs#madeup
Along the same lines, I’ve nicknamed the Massachusetts “active breakdown lanes” (breakdown lane usage along some sections of MA freeways is legal during posted hours) the Baruth Lane.
oh, dear, I think I may lose my cookies. please don’t show anything like this again
I am in favor of continuing the practice of implanting cow eyes into human women.
Now, I’ve got a new fantasy — her, back seat of an A8L, dark night….
You have less than 3 months to enjoy this new look before Lady Gaga finds it, craps it up and destroys the coolness of it.
Not to completely hijack the thread.
But can someone explain to me the difference between Madonna and Lady Gaga? I swear that when I first heard that ‘Pokerface’ song, I thought it was Madonna.
Then you have the whole blonde hair look-a-like deal, the overuse of synthesizers and dance music, and apparently the frequent cussing according to my niece who saw Lady Gaga in concert.
Oh about the eyelash thing. Willful mutilation gives me the willies. When women pluck their eyebrows and put on this artificial stuff, it’s a big turnoff for me. Then again I don’t ‘get’ much when it comes to fashion.
Well some swear that Lady Gaga is actually a dude, but otherwise… Plus if you see some of Gaga’s interviews she seems to be making a completely calculated gamble at fame. Like she sat down and mapped it all out before hand and now is following her plan.
That is why it is called “show BUSINESS”.
Never seen this gaga thing though.
My musical tastes are hoplessly and firmly stuck somewhere between late 40s and early 80s…
I think Lady Gaga has some songs that are musically more interesting than the equivalent pop songs from the first couple years of Madonna. I’ve heard some excellent covers of Bad Romance and Poker Face where the band lets a better singer improve on the original. For whatever reason the bands feel free to change the music of the Lady Gaga songs to make the synth less overpowering or even make an acoustic version. In contrast, Madonna songs seem to get performed as note-for-note copies of the original recording.
Who cares about Audi inspired eyelashes. Is Victoria’s Secret planning to add LED lighting to any of their products?
I’ve heard some excellent covers of Bad Romance and Poker Face where the band lets a better singer improve on the original.
Yeah, I heard that Eric Cartman version too. Definitely an improvement.
Steven,
I’m with you on your last paragraph. Sheesh! And the woman in the photo looks like a doll, which from me is definitely not a compliment.
Re Madonna and Lady G, the main dif is probably age. There’s like 20-25 years difference. I think Lady G is 24-25. M is somewhere between 43 and 50. I can’t remember, I don’t keep close track.
I thought this was old news.
Large eyes is appealing in all women.
There’s a reason for expressions like “doe-eyed girl.”
Also, blepharoplasty (eyelid surgery) is one of the most common procedures done in the US.
But yeah, the focus on it in Asia is pretty sad.
And c’mon, really – that artist is hardly pretty.
Orlan did it way more originally. Google her if you are unaware of her work. She’s amazing.
This one isn’t fine art; it’s a consumer product made by a bull$hit artist. Like Jeff Koons hand lotion.
Since the artist claims to have been working on these since 2005, then she should know that she inspired these: http://carlashes.com/
Tit for tat, as they say.
I call first dibs to play the part of “Tat”!!
btw, I wouldn’t be surprised if somewhere, there is a tatoo parlor with the name of “Tit for Tat Tatoo”…
The cross-fertilization of ideas happens all the time (which is why it’s often a good idea to keep one’s interests as broad and eclectic as possible). One can just as well argue that the tendency to treat headlights like eyes (such as the Audi) borrows from the fashion industry.
I’ll be shocked if we don’t see these kinds of things in the next fashion wave. Young kids will likely jump all over this kind of stuff.
Once again…..looks like something that a 17 yr old tuner would pick up at Pep Boys or Wal-mart after installing the fart can muffler and underbody LED’s. The eyelashes cheapen both the car and the girl.
Headlights are the new taillights. Good for her – the king indeed has no clothes! A really good artistic statement, thanks.
So, what automotive trends to infiltrate the fashion industry next?
Two tone paint? Done.
Fat rear-end SUVs? Done.
Moonroof and glass-window over engine bay? That will keep the neurosurgeons busy.
Duel-exhaust pipes?
Okay I’ll stop.
It would make reading the menu in a dark restaurant easier… I guess.
The only fashion trend I approve off and wish would come back is the mini skirt.
You like to wear mini skirts? I prefer a pair of good old jeans myself…
Tammy Faye Baker just rolled over in her grave.
I read recently that Zsa Zsa Gabor’s husband, Prince Frederic of Anhalt, had to go to the hospital recently because he got something like Super Glue in his eye … I kinda wondered (for about 0.5 Sec) how this might have happened … now I think I have a plausible answer. Thanks.
Bling-tastic!
She looked at me and her eyes lit up….but the LED’s shorted out.
This reminds me of all the sci-fi movies where spacesuit helmets lit up the occupant’s face – great for movies, but lousy for seeing what you’re actually doing.