By on January 3, 2011

Yes, this is for real (if not brand-spankety new). Multimedia artist Soomi Park swears that her LED eyelashes are a comment on cross-cultural notions of beauty, explaining

The LED Eyelash project is brought into the world from a simple question: Why do women want larger and bigger eyes? Asian women tend to have stronger needs for bigger eyes as a standard of beauty, but relatively few of them are born with naturally big eyes. Those without big eyes can only look for alternative ways to make their eyes look prettier, i.e., larger, by using a repertoire of skills such as putting on makeup and wearing jewelry. Sometimes, the desires for bigger eyes can become almost obsessive, and many women opt for plastic surgery in order to make their dream come true. Soomi calls this, the fetish of Big Eyes.

We prefer to think of the idea as being inspired by the Audi-led proliferation of LED mascara… but that’s just us. [via Michael Banovsky]

Get the latest TTAC e-Newsletter!

Recommended

32 Comments on “What’s Wrong With This Picture: Life Imitates Audi Edition...”


  • avatar

    The LED lamps make you notice the Audi’s but other than that, they are pretty lackluster cars. most people I know with A8’s claim the new A8 isn’t as well put together as their older model.

  • avatar
    Educator(of teachers)Dan

    Strange, I wouldn’t want to see that look all the time but I can see how it might be appealing in “low light” situations.
     
    Oh the girl is pretty too.

    • 0 avatar
      mcs

      Those lights may find their way to locations other than the eyes:
      http://www.urbandictionary.com/define.php?term=vagazzle

    • 0 avatar
      Educator(of teachers)Dan

      But still no Urban Dictionary definition for “Baruthian.”  (And no I don’t want to become a member just so I can define it.)

    • 0 avatar
      mcs

      Well, I suppose we could hold out for OED inclusion. We just have to start using the word more often!
      http://www.oed.com/public/faqs#madeup
      Along the same lines, I’ve nicknamed the Massachusetts “active breakdown lanes” (breakdown lane usage along some sections of MA freeways is legal during posted hours) the Baruth Lane.

  • avatar

    oh, dear, I think I may lose my cookies. please don’t show anything like this again

  • avatar
    twotone

    Now, I’ve got a new fantasy — her, back seat of an A8L, dark night….

  • avatar
    Kelster

    You have less than 3 months to enjoy this new look before Lady Gaga finds it, craps it up and destroys the coolness of it.

  • avatar
    Steven Lang

    Not to completely hijack the thread.
    But can someone explain to me the difference between Madonna and Lady Gaga? I swear that when I first heard that ‘Pokerface’ song, I thought it was Madonna.
    Then you have the whole blonde hair look-a-like deal, the overuse of synthesizers and dance music, and apparently the frequent cussing according to my niece who saw Lady Gaga in concert.
    Oh about the eyelash thing. Willful mutilation gives me the willies. When women pluck their eyebrows and put on this artificial stuff, it’s a big turnoff for me. Then again I don’t ‘get’ much when it comes to fashion.
     

    • 0 avatar
      Educator(of teachers)Dan

      Well some swear that Lady Gaga is actually a dude, but otherwise… Plus if you see some of Gaga’s interviews she seems to be making a completely calculated gamble at fame.  Like she sat down and mapped it all out before hand and now is following her plan.

    • 0 avatar
      Acubra

      That is why it is called “show BUSINESS”.
      Never seen this gaga thing though.
      My musical tastes are hoplessly and firmly stuck somewhere between late 40s and early 80s…

    • 0 avatar
      George B

      I think Lady Gaga has some songs that are musically more interesting than the equivalent pop songs from the first couple years of Madonna.  I’ve heard some excellent covers of Bad Romance and Poker Face where the band lets a better singer improve on the original.  For whatever reason the bands feel free to change the music of the Lady Gaga songs to make the synth less overpowering or even make an acoustic version.  In contrast, Madonna songs seem to get performed as note-for-note copies of the original recording.
       
      Who cares about Audi inspired eyelashes.  Is Victoria’s Secret planning to add LED lighting to any of their products?

    • 0 avatar
      rpn453

      I’ve heard some excellent covers of Bad Romance and Poker Face where the band lets a better singer improve on the original.
       
      Yeah, I heard that Eric Cartman version too.  Definitely an improvement.

  • avatar

    Steven,
    I’m with you on your last paragraph. Sheesh! And the woman in the photo looks like a doll, which from me is definitely not a compliment.
    Re Madonna and Lady G, the main dif is probably age. There’s like 20-25 years difference. I think Lady G is 24-25. M is somewhere between 43 and 50. I can’t remember, I don’t keep close track.

  • avatar
    potatobreath

    I thought this was old news.

  • avatar
    bd2

    Large eyes is appealing in all women.

    There’s a reason for expressions like “doe-eyed girl.”

    Also, blepharoplasty (eyelid surgery) is one of the most common procedures done in the US.

    But yeah, the focus on it in Asia is pretty sad.

    And c’mon, really – that artist is hardly pretty.

  • avatar
    iNeon

    Orlan did it way more originally. Google her if you are unaware of her work. She’s amazing.

    This one isn’t fine art; it’s a consumer product made by a bull$hit artist. Like Jeff Koons hand lotion.

  • avatar
    shaker

    Since the artist claims to have been working on these since 2005, then she should know that she inspired these: http://carlashes.com/
    Tit for tat, as they say.

    • 0 avatar
      Robert.Walter

      I call first dibs to play the part of “Tat”!!

      btw, I wouldn’t be surprised if somewhere, there is a tatoo parlor with the name of “Tit for Tat Tatoo”…

  • avatar
    Philosophil

    The cross-fertilization of ideas happens all the time (which is why it’s often a good idea to keep one’s interests as broad and eclectic as possible). One can just as well argue that the tendency to treat headlights like eyes (such as the Audi) borrows from the fashion industry.
     
    I’ll be shocked if we don’t see these kinds of things in the next fashion wave. Young kids will likely jump all over this kind of stuff.

  • avatar
    1996MEdition

    Once again…..looks like something that a 17 yr old tuner would pick up at Pep Boys or Wal-mart after installing the fart can muffler and underbody LED’s.  The eyelashes cheapen both the car and the girl.

  • avatar
    jerseydevil

    Headlights are the new taillights.  Good for her – the king indeed has no clothes! A really good artistic statement, thanks.

  • avatar
    zznalg

    So, what automotive trends to infiltrate the fashion industry next?
    Two tone paint? Done.
    Fat rear-end SUVs? Done.
    Moonroof and glass-window over engine bay? That will keep the neurosurgeons busy.
    Duel-exhaust pipes?
    Okay I’ll stop.

  • avatar
    JMII

    It would make reading the menu in a dark restaurant easier… I guess.
    The only fashion trend I approve off and wish would come back is the mini skirt.

  • avatar
    Invisible

    Tammy Faye Baker just rolled over in her grave.

  • avatar
    Robert.Walter

    I read recently that Zsa Zsa Gabor’s husband, Prince Frederic of Anhalt, had to go to the hospital recently because he got something like Super Glue in his eye … I kinda wondered (for about 0.5 Sec) how this might have happened … now I think I have a plausible answer.  Thanks.

  • avatar
    Verbal

    Bling-tastic!

  • avatar
    fincar1

    She looked at me and her eyes lit up….but the LED’s shorted out.

  • avatar
    shaker

    This reminds me of all the sci-fi movies where spacesuit helmets lit up the occupant’s face – great for movies, but lousy for seeing what you’re actually doing.

Read all comments

Recent Comments

  • Lou_BC: @Carlson Fan – My ’68 has 2.75:1 rear end. It buries the speedo needle. It came stock with the...
  • theflyersfan: Inside the Chicago Loop and up Lakeshore Drive rivals any great city in the world. The beauty of the...
  • A Scientist: When I was a teenager in the mid 90’s you could have one of these rolling s-boxes for a case of...
  • Mike Beranek: You should expand your knowledge base, clearly it’s insufficient. The race isn’t in...
  • Mike Beranek: ^^THIS^^ Chicago is FOX’s whipping boy because it makes Illinois a progressive bastion in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber