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How do you say “grace, pace and space” in Mandarin? Jaguar Land Rover is apparently partnering with Chinese automaker Chery to build cars in China. While an announcement wont come until April’s Beijing Auto Show, the two companies have applied for permission from China’s regulators.
Jaguar Land Rover sales are up in China by 92 and 63 percent respectively, and the country is on pace to become one of the top 3 markets for both brands. Locally built cars would avoid hefty import duties and allow for extra supply. Some smaller displacement engines for Jaguar (such as the 2.2L diesel) will be necessary to help boost sales, and don’t be surprised if we see a crossover at some point in the future.
2 Comments on “Jaguar Land Rover To Launch Chinese JV With Chery...”
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Jaguar’s making some great looking camcords these days. Why on earth you would pay that kind of money for something that can be mistaken for a Buick Lucerne is beyond me.
JLR are on recruitment overdrive in the uk. They are hiring hundreds of engineers and are gearing up for 40 new product launches ove 5 years. They are also building a new engine plant in the Uk and are expanding Solihul. Basically they are really the only premium car company squaring up to Germany’s big 3 in a massive way. Tata seem to have decided to take on the world and are spending whatever it takes!