By on August 6, 2014

tesla-model-x

Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead.

Autoblog Green reports CEO Elon Musk informed participants in Tesla’s Q2 2014 earnings call that the automaker is actively steering customer demand away from the upcoming X, going so far as to convince showroom visitors who want to put their name on a (non-existent) wait list for the SUV to buy the S.

The “anti-sell” tactics are a part of Tesla’s strategy to create at-will demand for the X, citing complaints from Chinese customers who were “upset about waiting too long” before taking delivery of their electric sedans. Musk just doesn’t want U.S. consumers to begin forming iPhone-esque lines for the next big thing from his company. Not yet, anyway.

Get the latest TTAC e-Newsletter!

Recommended

6 Comments on “Tesla Diffusing Demand For Model X Prior To Showroom Debut...”


Read all comments

Recent Comments

  • Lou_BC: @Carlson Fan – My ’68 has 2.75:1 rear end. It buries the speedo needle. It came stock with the...
  • theflyersfan: Inside the Chicago Loop and up Lakeshore Drive rivals any great city in the world. The beauty of the...
  • A Scientist: When I was a teenager in the mid 90’s you could have one of these rolling s-boxes for a case of...
  • Mike Beranek: You should expand your knowledge base, clearly it’s insufficient. The race isn’t in...
  • Mike Beranek: ^^THIS^^ Chicago is FOX’s whipping boy because it makes Illinois a progressive bastion in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber