Range Rover has announced it will introduce a new flagship model called the SV Coupé. Now, before you allow your head to come apart like a meat-filled piñata at the thought of Range Rover building a car, recall that upscale automakers have all agreed that literally anything can be considered a coupe now. The new Range Rover should have about as much in common with traditional coupes as Chevrolet’s K5 Blazer.
Limited to no more than 999 examples, the model pays tribute to Land Rover’s original two-door Range Rover for the company’s 70th birthday. The automaker promises unparalleled refinement on the inside and and elegant styling outside. It’s a vehicle for those of discerning tastes and a flush bank account — definitely not for plebeian society.
As the nomenclature of the brand makes it impossible not to sound like a bit of an imbecile when discussing it, you’ll have to bear with us for the following explanation. The SV Coupé will be based upon the Land Rover luxury sub-brand’s primer model, the Range Rover. More specifically, it will share some DNA with the Range Rover SVAutobiography — which, at $177,200, is Rover’s most expensive model.
So it’s a two-door premium SUV using the architecture of the Range Rover that is likely to borrow the 557-horsepower supercharged 5.0-liter V8 engine from the SV. Land Rover says the model will be produced at the SV Technical Centre in Ryton-on-Dunsmore in Warwickshire, UK, and will be the most expensive model in the brand’s 70-year history.
“The Range Rover SV Coupé is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior,” said Gerry McGovern, Land Rover’s head of design. “This is a vehicle that will resonate on an emotional level.”
Thus far, the automaker was only willing to share a bird’s-eye view of the interior. However, the vehicle will make its official debut at the Geneva International Motor Show this March.
[Image: Jaguar Land Rover]

Different interior colors front and rear? Quilted stitching, even on the armrest?
WE CANNOT LET OTHER COUNTRIES OUT-BROUGHAM US!
I would prefer white and navy, for the real Bill Blass luxury treatment.
Yes but what would our “designer” editions be now?
Versace – memorial edition?
Cabelas Edition replacing Eddie Bauer?
RealTree Silverado with camo seats?
An interesting question. Lincoln didn’t bother with the new Yacht Club orientation of the Navigator.
Most designers wouldn’t want their names associated with cars now, I’d think (apart from John Varvatos who doesn’t matter).
Have to leave it to equipment manufacturers like H&H.
Perhaps a Kubota edition Tahoe.
Why not Armani, Zegna, Kiton etc?
Armani and D&G would probably play ball. Perhaps Burberry, get a nice plaid seating insert thing.
Those designer editions just end up like Gucci Sevilles in the hood though.
I’ll take the Jaclyn Smith for K-Mart edition, preferably with a drop top.
Wasn’t there actually a real Realtree Silverado?
Classy.
Beautiful… too bad it’s on another snoozer SUV.
The correct term is “fancy-trousers.”
Hey, we should be celebrating the fact someone still believes the term “Coupe” should only be used on two-doors.
Considering Range Rover knows that it’s the more utilitarian Classics that are fetching the real money for now (as evidenced by the one they used to promote their Reborn program), I almost wonder if there’s any case to be made for a relatively stripper Range Rover at this point, or if really, anyone who’d buy that is just buying the stripper Discovery (that we also don’t get).
JLR will make you sign an agreement to not use plebeian rifles such a Winchester and insist you use Holland & Holland ones for shooting pheasants and peasants.