As Bertel reported this morning, the debut of Toyota’s first potential mass-market pure EV has not been an occasion for the Japanese automaker to trumpet battery-electric technology as a world-beater. In fact, given the kind of rhetoric that usually accompanies concepts like this Tesla-developed electric RAV4, Toyota is still treating electric vehicles as a limited, and relatively short-term trend that poses little threat to the gas-based core of its business. And there’s strong evidence that this is the right approach. Hybrids are the mass-market face of green motoring in the here-and-now, and a wave of hydrogen vehicles scheduled for 2015 could take considerable wind out of the EV bandwagon’s sales long-term. No wonder Toyota shoved development of the RAV4 EV to its idealistic “investment,” Tesla. This car is not the future… it’s an insurance policy.

EV startup skeptics that we are, we’ve been keeping a jaundiced eye on Coda ever since we realized the $45k Chinese EV “makes the Volt look good.” Along the way, the news has mostly been of the “lightly dusted with pathos” variety… right up until the firm lost its CEO just months before launching its car. Now the pathos is starting to stack up in deep drifts. Automotive News [sub] reports that the firm has delayed the launch until the second half of next year in order to “build buffer time into the schedule.”

According to the firm’s new interim CEO, the delay is not being caused by problems with its electric sedan, and that former CEO Kevin Czinger “remains an important part of this company.” So, why the delay, and why no specific launch date? This is not a good sign, especially because if Coda wanted a chance at survival it had to get into the market before the major OEMs. A year from now, Nissan and Chevy will be battling for EV customers, and Ford will just be launching its Focus EV. The window of opportunity for a marginal player to sell a $45k electrified Chinese sedan in any numbers will have passed.

As an automaker and union-funded think tank, the Center For Automotive Research often run afoul of TTAC during the bailout debates of 2008-2009. CAR is to Detroit’s apologists what CAR has long maintained that a failure to bail out GM and Chrysler would have resulted in the total destruction of America’s entire industry, and based on that questionable assumption, it’s latest report [PDF] is claiming that the auto bailout saved the federal government $28.6b over two years. The study is an update of a report CAR issued in May which

produced estimates for two scenarios, as well: a quick, orderly Section 363 bankruptcy (which is what happened), and a drawn-out, disorderly bankruptcy proceeding leading to liquidation of the automakers.

Because those were the choices. A messy, marginally-successful intervention (with demand for GM’s IPO “through the roof”, the firm will still be worth only about what taxpayers put into it) or utter complete annihilation of the industrial Midwest. But if, as CAR takes as gospel, a halfway “normal” restructuring weren’t an option, it was only because the managers of both GM and Chrysler refused to even contemplate the possibility of a bankruptcy filing until it was far too late. And here’s where the long-term impacts get scary: by taking GM and Chrysler under the taxpayer wing, the Government may have saved some money in the short term, but it created a dangerous precedent for the future. Given the events of the auto bailout, why would the leaders of any other failing industry take the difficult path through restructuring when, with the help of think tank apologists, they could simply collapse into a publicly-funded do-over?

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From the moment I took over as TTAC’s Editor-in-Chief, I knew that I was going to need a lot of help in order to live up to the brand that had been built here for the better part of a decade. I was stepping into some big shoes, and filling them would have to be a team effort. I was lucky enough to inherit some of the best car writers on the web, and we’ve been able add even more talent to the roster over the last year. Now, as we welcome Murilee Martin (formerly of Jalopnik fame, also of Murileemartin.com and Hooniverse.com), we mark an important point in TTAC’s development: maturity (or something like it).

With the addition of Murilee, TTAC has a dream team of editors who will keep TTAC stocked with the freshest, most engaging car-related content on the web, and as a result we’re moving to a streamlined masthead. My faithful Managing Editor Bertel Schmitt and I will continue to handle major editorial and blogging duties while Paul Niedermeyer, Michael Karesh, Jack Baruth, Sajeev Mehta, Steve Lang and Murilee Martin each tackle the world of cars from their unique perspectives. Thanks to a major commitment from our owners, VerticalScope, we’re now able to keep this core team cranking out regular content while we augment their work with the best contributions from our worldwide  TTAC contributor family and from around the web. The goal of all this is to consistently provide the very highest quality content, to host the most engaging debates and to keep you connected with the latest developments in the world of cars.

So, please join me in welcoming Murilee and thanking our owners for empowering TTAC to be the best damn car site on the web. I’m truly honored to have the opportunity to work with my personal dream team of writers as well as to serve you, our dedicated readers and commentators. Thank you all for making TTAC’s continued success possible.

Chrysler has announced that the 2011 Fiat 500 1.4 Pop will start at a base price of $15,500 (before destination) with Sport models starting at $17,500 and Lounge versions starting at $19,500. All models are powered by Fiat’s 1.4 liter MultiAir engine, making 101 HP and 97 lb-ft of torque… and luckily the little engine has only 2,400 lbs to move. The base model gets 15″ steelies, cloth and a CD player, while the Sport model adds 16″ alloys, remote keyless entry, cloth/vinyl sport seats and steering wheel, sport suspension and a lightly modified exterior. The range-topping Lounge trim gets 15″ alloys, a Bose stereo, the Microsoft-based “Blue&Me” hands-free media system, premium cloth seats, a glass roof, body-color side moldings and chrome accents as well as a standard automatic transmission and automatic climate-control. Check out the three versions at Fiat USA’s new site… and hit the jump for Fiat’s just-announced list of US-market dealers.

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According to a recent projection, GM will be selling over 2m vehicles on its Gamma (Aveo) platform by 2016… and thanks to Cadillac’s Urban Luxury Concept, we know what the most profitable iteration of that platform could look like. Yes, it’s the new-wave Cimarron of the future, inspired by such pedigreed city-car competitors as the Aston-Martin Cygnet and the Bugatti Petit Sport Sang de Navet. And with Lambo doors and a grille that would put a crunk rapper to shame, the littlest Caddy certainly does everything it can to distract from its humble (presumably budget Korean hatchback) roots.  Because, as lead designer Frank Saucedo puts it

There is no minimum size for a Cadillac driving experience.

But there is a minimum volume per platform target… and the importance of this metric almost guarantees that, in some way or another, the Cimarron will ride again.

As the global auto industry becomes ever more competitive, the pressure to deliver a high volume of products and sales per platform is driving companies to develop mega-platforms that underpin millions of global sales units. And sorry folks, but mass market cars aren’t going to become less homogeneous any time soon… in fact PriceWaterhouseCooper’s Anthony Pratt took a look into his magic crystal ball recently, and he forecasts that in just over five years, a mere ten platforms will account for over 27 million units of global sales volume. It’s just the next step on the way to the ultimate dystopia: a world in which every new car in the world is identical under the skin. Spooky! Hit the jump for more details on the (projected) top ten platforms of 2016.

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Some say the future of the car business is in China… and for certain employees of Jaguar Land Rover, the maxim seems to apply awfully literally. The Telegraph reports:

Des Thurlby, human resources (HR) director at [JLR], said he had held “pointed” discussions with up to five of the company’s best employees urging them to consider moving “out of leafy Warwickshire” to China to help the company capitalise on emerging markets. Those who refused had less chance of being shortlisted for a future top job at the company…

Mr Thurlby said: “We’re getting to the point where we’re having some quite pointed conversations with people, where we’re saying, ‘listen matey, if you want to go to the top you’re going to have to go to China, Russia or the US. We’re an international business, we’re 70pc overseas. It’s critical you move out of leafy Warwickshire.'”

Oh dear… this is what happens when you stop designing your interiors like a 19th Century club room, isn’t it?

With strong new C-segment competition coming in the form of the Chevy Cruze, Hyundai Elantra and Ford Focus, upcoming refreshes of the Honda Civic and Toyota Corolla seem to be taking a low-key approach to the extroverted upstarts. Are the kings of the compact class resting on their laurels? Can they afford to coast on reputation alone? History tells us that complacence leads to trouble in this industry…

Because driving is one of the freedoms Americans take most seriously, the government faces fundamental challenges to any attempt to reduce traffic fatalities. As the Secretary of Transportation’s crusade against distracted driving proves, raising awareness does nothing until the market has as much incentive to fix the problem as contribute to it. Luckily, when it comes to the problem of out-of-control elderly drivers, the free market seems ready to offer an actual solution: video games. A study published in the Journal of the American Geriatric Society [PDF here] indicates that cognitive training for seniors can actually make a major impact on elderly accident rates.

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The Wall Street Journal [sub] reports that, after selling a mere 9,000 units last year, the Honda Civic will be retired from the Japanese market. For perspective, the Civic sold 609,000 units worldwide last year. According to the report

Sales of the Civic in Japan reached their largest annual volume of 177,000 vehicles in 1975, accounting for 71% of the company’s overall domestic sales that year.

What happened to the Civic? For one thing, it got bigger… and Japan didn’t. The 2011 Civic is 32 inches longer than the big-in-Japan 1975 model and weighs nearly twice as much (1,495 lbs in 1975, 2,630-2,830 lbs today). And by the looks of things (above), the forthcoming Civic refresh isn’t going to bring a whole lot to the table either, besides a corporate grille. There’s been a lot of chatter of late about Honda and its loss of “mojo”… the fact that the Civic has lost relevance in the Japanese market shows just how far Honda has come from its roots. No wonder a little mojo was lost along the way.

GM’s Korean partner GM-Daewoo has an Aveo-based “SUV” in the final stages of design development… and it definitely looks like the 2007 “Chevy Trax” concept, right? Wrong. Of course.

Design chief Taewan Kim insists the design is “still not fixed” for production but the detailed study is finished to the sort of standard designers reach before wheeling in The Boss to sign it off as ready for production and the interior ‘mock-up’ looked all but sorted to give the suppliers the go for first off-tool samples. Looks? Cameras were banned but think ‘I shrunk the Capitiva’ and you get the idea.

Don’t know what a Captiva is? Well, do you remember the Saturn Vue? No? Well, there’s a new one anyway… take a look after the jump.

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According to a GM press release, the 2012 model-year version of the Buick LaCrosse is dragging a skeleton out of the GM marketing closet: the mild hybrid. But don’t you dare use the “m” word… it’s the eAssist.

Mated to a 2.4L Ecotec direct injection four-cylinder engine and next-generation six-speed automatic transmission, the eAssist system uses power stored in the battery to provide needed electrical boost in various driving scenarios, optimizing engine and transmission operation. An advanced 115V lithium-ion battery and latest-generation 15-kW motor-generator unit help increase fuel economy through:

• Regenerative braking, which provides up to 15 kW of electricity to charge the battery
• Providing up to 11 kW (15 hp) of electric power assistance during acceleration
• Automatic engine shut-off when the vehicle is stopped
• Aggressive fuel cut-off during deceleration down to zero vehicle speed, enabled by the torque smoothing provided by the motor-generator unit
• Intelligent charge/discharge of the high-voltage battery.

But most importantly:

While the eAssist system shares the same basic belt-alternator-starter configuration of previous BAS designs, it delivers more than three times the power and is much more capable than the previous-generation BAS system.

Buick says this will be the standard powertrain option for the LaCrosse starting in 2012, and along with aero and tire tweaks will loft the model’s mileage to (shout it) 37 MPG highway and (whisper it) 25 city. The price: 65 lbs and a $2k-$3k sticker increase to “about $30,000”.  The Lacrosse has sold well this year (by recent Buick standards… 52k sales year-to-date), and the LaCrosse’s average transaction price is reportedly sitting at $32k… but that doesn’t mean this isn’t a gamble. The question now: will GM also drop a two-mode hybrid in the LaCrosse as threatened?

That’s right kids, automotive design does matter… even in the search for New York City’s Taxi Of Tomorrow. Which weird-looking van do you prefer? Vote here.