Former Toyota President and current Chrysler Co-Prez Jim Press has been out and about, playing pimp my press. In so doing, he’s revealed his employer’s strategy for scarfing another $3b in bailout bucks from its current (not to say only) financial backer (that’s you). The ailing American automaker must present its case to Congress on or around March 31. And here, via Ward’s Dealer Business, it is…
“Press says there are four points to the auto maker’s turnaround:
* Chrysler has invested in new product – the auto maker has eight new vehicles coming out in the next year and a half and 24 in the next 48 months.
* The company will continue to support its dealers “with record levels of incentives.”
* Credit is improving with the auto maker’s finance company.
* Fiat has some of the best platforms in Europe in terms of cost and performance.”
Now how much would you pay? Well don’t answer! Mr. Press is happy to share some of the philosophy underpinning his Congressional term paper.















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