"We have a continued sense of high urgency." Last Sunday, I ressurrected auto industry analyst Mary Ann Keller’s 2005 call to GM to face its problems with “a sense of urgency.” Yesterday, GM’s CFO reassured analysts and reporters by seeing Keller’s heightened mental state and raising it a Mel Brooks. High urgency? What the bleep is that? Whatever it is, it better be the management equivalent of Viagra.

After Rick Wagoner “woke up” to the news that Toyota had replaced General Motors as the world’s largest automaker, GM’s CEO fired-off a post-Empire email to his execs. Rabid Rick admonished The General’s generals to stay focused on “further reducing our still huge health care cost disadvantage versus Toyota and other non-U.S. based manufacturers.” So Mr. Wagoner’s major dodos must sell the union on a “huge” health care cutback at the same time that regulatory filings reveal that the boss pulled down $10.2m in fiscal ’06 and just received a $370k increase to his base pay for '07 (regardless of results). Good luck with that.

“Our goal has never been to sell the most cars in the world.” For those who’ve been following GM’s fall from grace, this statement– following the revelation that GM has ceded its "world’s largest automaker" title to Toyota– probably comes as no surprise. Or maybe it does, because it arrived via Toyota spokesman Paul Nolasco. Or maybe it doesn’t. Toyota achieved this monumental victory by focusing on a process that led to a goal; whereas GM has been all about the money, for quite some time. And therein lies the tale.

So here we are, trying to convince American motorists to abandon their SUV’s for smaller, more fuel-efficient vehicles, to do their bit to reduce global warming and eliminate the need for messy military entanglements. And along comes a scientific study from a reputable independent organization that concludes that you’re safer in an SUV than a passenger car. Nuts.

Yesterday, Venezuelan President Hugo Chavez did something unusual: backpedal. The South American Bush basher “clarified” his opposition to an agreement between the U.S. and Brazil to promote ethanol production. Chavez claimed he objected to the development of corn-based ethanol– not Brazilian sugar cane-based ethanol. Echoing last month’s interminable diatribe by Fidel Castro, Chavez condemned America’s energy policy, declaring that "taking corn away from people and the food chain to feed automobiles is a terrible thing."

Someday you’ll boast “I read TTAC before reading TTAC was cool.” Back when the website looked like a parked URL site. When reviewers had to pretend to be new car buyers. When the TTAC’s “take no prisoners” editorial stance was diss-missed as AWAKitude (Anyone With A Keyboard). Back before the site threw auto show Bacchanalia for its loyal readers paid for by firewalled advertising, branded merchandise and TTAC Buyer’s Club car sales. Rewind to now and you’ve got some work to do. Yes, you.

"It was at the point where if you extrapolated that trend line out, you could see where that trend line hit the ground.” No, GM Car Czar “Maximum” Bob Lutz wasn’t referring to his employer or a bad flight in his L39 Albatros combat jet. Maximum Bob was reflecting on his infamous “damaged brand” assessment of Buick and Pontiac at the ’05 New York auto show. So how’s tricks? "They're still not where we'd like them to be,” Lutz told the Detroit Free Press, “but the vital signs have at least turned up.” In other words, they’ve gone from flatline to comatose. Nice one Bob.

Time and time again, automakers flush with cash decide to grow their business by expanding their model lineup. Which is a bit like trying to improve a gourmet meal by adding more menu choices. That’s not to say brand extensions can’t be done, and done well. Volvo’s XC SUV’s were a logical and successful addition to the company’s safety-themed vehicles. But a performance tuned Volvo station wagon or sedan? Uh, no. At long last, the company has reached the same conclusion— for all the wrong reasons.

Since 1969, Porsche has developed three vehicles with Volkswagen/Audi: the 914, 924 and Cayenne. While we can debate the contributions these vehicles have made to Porsche’s corporate survival, they’re not vehicles that have brought greater glory to Porsche's sports car cred. And yet Zuffenhausen's zealots want us to believe that their decision to take control of Volkswagen is a good thing for both automakers. How credible is that?

It’s déjà vu all over again. GM’s sales sink, the PR flacks weave a tangled web and the product guys dangle shiny objects in front of the easily distracted press to prevent them from focusing on the company’s ongoing, unstoppable rot. It’s got to the point where Buickman, the original tin foil hat guy, can’t be bothered to pen his usual protracted rant. All we get is three sentences, the first of which proclaims “Need anything more be said?” Well, yes actually. It’s time, once again, to talk about small cars.

"We are absolutely going to do what it takes to keep our product fresh and keep it relevant in the market.” Now THAT’S what I’m talking about! A Ford exec making a public commitment to ongoing excellence. No more cut and run. No more vehicles dying on the vine or losing out to some new “flavor of the month.” Oh wait. Ford's truck marketing manager wasn’t talking about keeping it real for the core models. Ben Poore was celebrating the company’s decision to offer a Chip Foose edition F150. Oh dear.

Who killed the electric vehicle? Range and recharge times. Alt propulsion supporters are happy to compromise “normal” modern day purchase parameters– a car’s looks, acceleration, cargo capacity, passenger space, safety, towing, convenience, range, price, etc.– to cater to their political or environmental beliefs.  Mainstream consumers are not. In other words, GM’s EV1 was not a mainstream vehicle. Hence its demise. The question for GM’s E-Flex Propulsion people now becomes: will the Volt EVer be ready for prime time? If so, will it be ready in time, or will transplant technology pass it by? Press play below for Part two of my interview with E-Flex Propulsion Systems' Line Director Tony Posawatz. 

When Chevrolet unveiled their Volt plug-in concept car at the Detroit auto show, skeptics derided the effort as a pie-in-the-sky PC PR ploy. The Volt project’s credibility certainly wasn’t helped when the company had to backpedal from GM Car Czar Bob Lutz’ 2010 production prediction. (Maximum Bob going off half-cocked at an auto show? Now there’s a surprise.) At the risk of whipping Tesla’s true believers into another self-righteous frenzy, I decided to call GM’s E-Flex Propulsion Systems to see if they’d firmed-up their plans. The project's Vehicle Line Director, the appropriately named Tony Posawatz, was happy to oblige. Click play below for part one.     

Back in ’98, the BBC aired a fly-on-the-wall documentary series called “Back to the Floor.” A camera crew followed five British bosses who left the relative safety of the executive suite for a week's labor with downtrodden workers at the sharp end. When the show migrated to America’s PBS, it lacked the undercurrent of class warfare that gave Auntie Beeb’s original its zing. When Ford CEO Alan Mulally recently revived this scenario by playing car salesman, the results were equally dire.

A commentator named Peakay recently posed a pointed question: “Do you guys like anything?” While there are plenty of positive reviews hereabouts, I understand Peakey’s frustration. When ttac.com publishes a rash of reviews describing nasty looking, badly built, dynamically dim-witted vehicles, the negativity eats away at this car lover’s soul. Which made the prospect of reviewing the Cadillac XLR-V a daunting proposition. I really wanted to like this car.