When Bob Lutz launched the new-ish Chevrolet Tahoe, GM's Car Czar claimed the SUV and its platform partners would sell to a core group of customers who need (or at least desperately want) the size, power and towing abilities of a traditional American truck. At the same time, Lutz acknowledged that overall SUV's sales were shrinking. Unfortunately, the press neglected to explore the corollary: GM's ability to maintain SUV profits depends on conquest sales from existing owners. Never mind the Dai-san (Toyota, Honda, Nissan) or the "Crisis" Corporation. There's only one way GM can generate life-sustaining lift from this profit-rich segment: hit the weak man. Ford is Job One.
In fact, GM and Ford are locked in a Detroit Death Match. Both companies' finances are in tatters. Their market shares are shrinking. Layoffs and closings are spreading throughout their respective empires. A Delphi strike threatens to shutter their assembly lines. Impossible pension and health care costs are eating into profits. They pay thousands of workers not to work. The unions can't or won't play ball. There's not enough money to invest in new products. Their dealer networks are bloated. Ailing brands are dragging them down, but they can't afford to cut the deadwood. It's like the old joke about the man fleeing a bear who nearly trips over his companion, who's putting on a pair of running shoes. "Are you crazy?" he yells. "You can't outrun a bear!" "I don't have to outrun the bear," his former friend replies. "I just have to outrun you."














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