Category: Branding

By on September 3, 2014

Infiniti-Q30-1

Though the departures of Johan de Nysschen and Andy Palmer from Infiniti and Nissan respectively may be setbacks in the premium brand’s overall trek toward becoming a proper player in the luxury game, Infiniti Americas VP Michael Bartsch believes the brand will stay the course in the end.

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By on September 2, 2014

saab97

First, National Electric Vehicle Sweden was going to be taken to district court and forced to file bankruptcy. Then, it was spared. Then, it saw its application for creditor protection denied due to being “vague.”

Now? The application has moved forward, but at the price of the Saab name.

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By on September 2, 2014

Cadillac in Japan

Though General Motors is finding big success in China among its brands, the automaker is still a bit player in Japan, and not because of so-called nontariff hurdles.

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By on August 28, 2014

Datsun mi-Do 01

Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO.

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By on August 27, 2014

infiniti-esq-official-china-1-660x403

Official photos of the Infiniti ESQ, the crossover formerly known as the Nissan Juke Nismo, have been unveiled ahead of its global debut at this weekend’s 2014 Chengdu Auto Show.

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By on August 25, 2014

cadillac-elr-ad

Within the next few months, the 2016 Chevrolet Volt will enter showrooms on a new platform, cutting ties to the Delta II platform underpinning both the first-gen Volt and the Cadillac ELR. The move won’t matter ultimately, as the premium PHEV may not be long for this world as it is.

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By on August 22, 2014

2014 Cadillac CTS V Sport

As part of brand boss Johan de Nysschen’s overall plan to boost its image outside of the United States, Cadillac is considering moving some of its functions to New York City.

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By on August 22, 2014

2015 Honda Fit

After a poor performance at the Insurance Institute for Highway Safety, Honda has redesigned the front end of the 2015 Honda Fit to correct an issue with the compact’s front bumper beam.

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By on August 21, 2014

elmiraj

General Motors global product development chief Mark Reuss revealed Tuesday that Cadillac will press ahead with an F-segment sedan built upon a new platform.

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By on August 21, 2014

BMW-M6-Marbella-1024x639

Germany-based rental car company Sixt SE announced its DriveNow car-sharing venture with BMW has exceeded expectations, with profits to match.

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By on August 20, 2014

2014 Scion tC Exterior, Picture Courtesy of Alex L. Dykes

Honda, Ford and Toyota all have one thing in common as far as Kelley Blue Book knows: All three inspire brand loyalty among over half of its customer base. Alas, nine other brands wish they could be just as inspirational.

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By on August 20, 2014

2014-Infiniti-Q50-01

Though the man who steered Infiniti toward its current Q-bound direction has since left for Cadillac, the premium brand is still on track to expanding its lineup on the way towards becoming a full-time player in the luxury game.

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By on August 19, 2014

Ford Labor Day Sale 2014

Hold onto your wallets: Ford and Chevrolet are getting the jump on Labor Day sales weeks in advance of what most consider the end of the summer season.

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By on August 6, 2014

tesla-model-x

Interested in a Model X? Then you may be better off waiting until the EV SUV actually arrives next year before turning up in a Tesla showroom, or you may end up going home in a Model S instead.

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By on July 31, 2014

Alfa_Romeo_GTA_-_002

Fiat Chrysler Automobiles CEO Sergio Marchionne is open to forming new alliance with other automakers as far as cost-savings are concerned, but he maintains that Alfa Romeo is not for sale.

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