Category: Branding

By on July 31, 2014

Icon Helios

Known for improving upon Toyota Land Cruisers, Ford Broncos and Jeeps, Icon is looking to create a streamliner with a little help from Tesla.

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By on July 29, 2014

hipster lyft millennials

Though companies such as Lyft, Car2Go and Uber aim to help the young and the carless get around town without the need for owning a car — Uber wanting to go as far as to replace car ownership, period — the millennials eventually decide to go all in on individual car ownership.

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By on July 23, 2014

Tata-Xenon-11

Having done well with Jaguar Land Rover in its portfolio, Tata Motors is now turning to its premium subsidiary for its own foray into passenger cars and SUVs.

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By on July 22, 2014

Actor Chris Pratt To Drive Chevrolet SS Pace Car At Brickyard

Monday, we alerted you that the 2015 Chevrolet SS will come with a manual transmission and Magnetic Ride. Today, the current SS has thrown on some red and silver pace-car clothing to lead its tube-frame brethren over the strip of bricks at Indianapolis Motor Speedway for the 20th running of the Brickyard 400.

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By on July 17, 2014

10352722_h15508358

Tesla announced the name of its low-cost EV due to arrive around 2017: Model 3.

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By on July 16, 2014

Uber iPhone

Uber wants to do more than disrupt the traditional taxi service, seeking to bring its pricing low enough to replace your own vehicle, period.

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By on July 10, 2014

Recalled GM ignition switch

Kenneth Feinberg’s victim compensation plan for those severely affected by the ignition switch linked to 13 fatalities, 54 accidents and a recall of 2.6 million vehicles will not be funded by liability insurance, according to General Motors director of financial communications David Roman.

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By on July 9, 2014

01-2013-cadillac-srx-ny

On the strength of rising SUV sales in China, General Motors will likely add production of its next-generation Cadillac SRX in the emerging market in order to better capitalize on said sales.

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By on July 9, 2014

03-2014-mitsubishi-outlander-fd

Perhaps as a result of what Mitsubishi had learned thus far since the introduction of the Outlander PHEV in Europe, Japan and Australia — as well as a MY 2016 redesign — the United States-bound PHEV “will be completely different,” according to both Mitsubishi Motors North America Executive Vice President Don Swearingen and U.S. PR boss Alex Fedorak.

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By on July 9, 2014

Porsche-988-rumors

Feeling outgunned by the Ferrari V8 family, Porsche is working on a suitable hunter that will be armed not with its long-standing flat-six, but with a new flat-eight.

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By on July 8, 2014

2013-Mercedes-Benz-GL450-4MATIC-main_rdax_646x396

Not content with only the S-Class receiving the Maybach treatment for a potential shout-out in Lorde’s next jam, Mercedes-Benz wants to take the Maybach trim line to the next level: The GL-Class.

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By on July 7, 2014

5-2013-wrangler-rubicon-10th-anniversary-anvil

With more SUVs preferring the high street over muddy, rocky trails, Jeep boss Mike Manley plans for the next-generation Wrangler to better compete against these soft-roaders while still maintaining its Rubicon cred.

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By on July 7, 2014

Audi S3 Limousine

The 2015 Audi A3 Sedan is doing quite well for itself in the United States since its arrival back in April of this year, even if the hipster parties during the sedan’s U.S. unveiling more than likely just amused the automaker’s traditional clientele instead of attracting younger buyers as the party plan intended.

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By on July 7, 2014

bmw-4-series-m-sport

Those who were looking forward to a smaller version of BMW’s M6 Gran Coupe can stop holding their breath: the automaker is declining to produce the M4 Gran Coupe.

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By on July 2, 2014

green subaru xv crosstrek hybrid

Jeep may be the first thing to come to mind when the idea of going off-road comes up in conversation, but when taking a trip from Los Angeles to that secret pool/art installation in the middle of the desert, you might find a Subaru waiting nearby.

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