Category: Branding

By on July 1, 2014

2015 Lincoln MKC

Today marks the day Mark Fields becomes CEO of Ford, taking up where now-former CEO Alan Mullaly leaves off. This day may also mark the day Lincoln begins its slow climb back from the brink, especially when Mullaly once considered killing the brand before Fields became its champion.

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By on June 30, 2014

trumpchi-gs5-002-1

Aside from seeing another Hasbro IP cameo transform into a weapon of mass destruction, viewers at the weekend opening of “Transformers: Age of Extinction” may have also glimpsed the first Chinese vehicle to arrive in the United States in the near future.

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By on June 27, 2014

10-corvette-museum-sinkhole-1

Earlier this year, a sinkhole opened up within the National Corvette Museum in Bowling Green, Ky., taking down eight Corvettes 60 feet below the show floor. Since then, the natural disaster has proven profitable for the museum, prompting its board to make the hole a permanent attraction.

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By on June 20, 2014

2014 Chevrolet Silverado 1500 Exterior

As campaign season rolls out, politicians are appealing to their constituents — or at least, trying to appeal to them — by appearing to be on their level, including their choice of vehicle that they otherwise may have traded in for a Lexus or Mercedes a long time ago in their political career.

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By on June 16, 2014

gt-f01-1

Though Ford Australia has yet to build its last vehicle, the subsidiary’s Ford Performance Vehicles unit has come to the end of the road with its final V8 interceptor.

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By on June 13, 2014

2014 Red Bull F1

Once upon a time, the Sprint Cup was the Winston Cup, Rothmans decorated Porsche 962s in Group C, and the Marlboro chevron was everywhere a wheel turned in anger. Though those days are long gone, energy drink makers like Red Bull and Monster have stepped in to fill the financial void left behind by Big Tobacco. At least for now.

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By on June 11, 2014

renault-alpine-a110-50-concept-rear-view

Though a new Alpine is set to come out in 2016, the new car will be lacking in English blood: Renault and Caterham have broken off their engagement to revive the historic French marque.

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By on June 4, 2014

Volkswagen-T-ROC-Concept-02

With Toyota still in its sights, Volkswagen plans to triple the number of SUVs in its lineup in its fight for the top sales podium among the Global Three.

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By on May 29, 2014

google-car-1-1

The autonomous vehicle has taken a step closer to traversing the streets and highways of the world with Google’s new prototype, which may have racing — and Skynet — in its cybernetic blood.

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By on May 22, 2014

2014 Mazda MX-5 Miata 25th Anniversary Edition

Were you hoping to get your hands on one of the 100 2014 Mazda MX-5 Miata 25th Anniversary Edition roadsters? Alas, you can stop holding your breath: All 100 were sold within 10 minutes.

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By on May 22, 2014

GM RenCen Storm Clouds

Detroit Free Press posits the endless recall parade General Motors has been leading since late February 2014 may be doing more harm than good for public perception or its bottom line. Though spokesman Greg Martin claimed the recalls were an effort to make his employer “a first-class safety organization” by focusing hard upon the consumer, a survey by AutoTrader found 51 percent of auto consumers were less confident in the industry’s overall safety record as a result of the actions by GM, up from 44 percent who thought the same five days’ earlier. In addition, the automaker will take a $400 million charge in Q2 2014 for the recalls since April 1 as of this writing, while its current stock price of $33.07 per share is a few cents above its IPO price from November 2010.

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By on May 20, 2014

GM Next

Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.

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By on May 2, 2014

FordCMaxHybridAdCap-626x338

The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.

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By on May 1, 2014

Walmart Storefront at Night

Walmart is the home of low prices on many, many things, from clothes and groceries, to televisions and tires. The retailer also offers a number of financial services, such as prepaid debit cards and money transfers. And of course, they’re even experimenting with heavy-duty truck design for better fuel economy.

As of this week, though, Walmart shoppers can add one more item to their list: Auto insurance.

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By on May 1, 2014

File photo of General Motors logo outside its headquarters at the Renaissance Center in Detroit

Detroit Free Press reports the U.S. Treasury lost $11.2 billion in taxpayer money from the rescue of General Motors back in 2008, up from the $10.3 billion estimated after the agency sold its remaining shares back in early December 2013. Part of the final figure came as a write-off of an $826 million “administrative claim,” which was found in a report by the Office of the Special Inspector General for the Troubled Asset Relief Program. The overall figure pales in comparison to the $50.2 billion given by both Bush and Obama administrations between 2008 and 2009 to GM as the automaker struggled through its financial crisis at the onset of the Great Recession.

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