I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.
Category: Branding
According to conventional wisdom, all cars in China are blatant copies of foreign cars. With the joint venture cars, that is certainly true. With some true red Chinese cars this is also sometimes the case. Now it seems that Chinese carmakers ran out of foreign victims and started to copy Chinese cars. Volvo is owned by China’s Geely, as we all know. Can you spot the true Volvo? Read More >
If Ferrari is known for one thing, it’s super-fast, good-looking cars. But if Ferrari is known for two things, that second thing would be its uncanny ability to separate the wealthy from their hard-earned (or not) cash. And apparently the brand is so good at extracting revenue from its super-wealthy clientele that it doesn’t mind a little competition. The Wall Street Journal reports that, when asked by the Italian paper Republica how governments should overcome their budget crises, Ferrari Chairman Luca DeMontezemolo replied
You have to begin by asking it of those who have most, because it is scandalous that it should be asked of the middle class
Class warfare, or just the natural perspective of a guy who regularly charges the super-rich $2,300 for Alcantara trunk liner and $1,800 for a spare wheel? We report, you decide…
First of all, let’s not fool ourselves: this is quite the hypothetical question. For one thing, Fiat is unlikely to federalize the Doblo cargo van that this “Work Up” is based upon until a subsequent generation comes out. In the meantime, the only Fiat Professional vehicle the US market will be getting anytime soon (thanks to CKD production at Warren Truck, according to Allpar) is the Ducato van, which competes fairly directly with Daimler’s Sprinter. But, hypothetically, could this Doblo “Work Up” find a market in the US? Let’s look at what it offers…
Often times concept vehicles portray an already-decided future direction. Other times, concepts are built to suggest one possibility in an ongoing debate about a model’s future. Land Rover has taken the latter approach with its new DC100 concept, telling Autocar that the Frankfurt-bound concept
builds upon essential elements of the Defender’s character and allows us to open the debate and inspire people to dream about Defenders of the future. The DC100 isn’t a production-ready concept, but the beginning of a four-year journey to design a relevant Defender for the 21st century.
Will the new Defender get an all-new version of its rugged, body-on-frame chassis, or will it move to a re-engineered version of the T5 platform that underpins the Discovery and Range Rover Sport? That’s all still to be decided as Landie navigates a sales and regulatory environment that makes life extremely difficult for old-school SUVs. And because the Defender has lost much of its developing-world market to more reliable Toyota 4x4s, I’d guess the next Defender will be a less-traditional interpretation of the original. While that’s all being hashed out ahead of the 2015 launch date, at least we have an attractive concept to go along with a compelling debate.
But… shouldn’t it be? Oh, Ford. You come up with something sexy and desirable, and you can’t help but slap a blue oval on it, can you? Ford Design Boss J Mays explains the choice, saying
We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful. Our exciting new design DNA has been developed and refined by an intensive effort by all of our talented global design team. As a team, we wanted to create a more technical design vocabulary to help communicate the smart technology that is now core to the Ford brand. In addition, we worked particularly hard on meeting the high-expectations of a new generation of buyers – a group of consumers who have grown up surrounded by beautiful, premium design work on even the most affordable products.
Which leaves Lincoln… where?
Meet the new Fiat Panda, which is set to debut at the Frankfurt Auto Show. The ur-Panda, nicknamed the “tolle kiste” (crazy/cool box) for its Giugiaro-designed looks and available Puch-designed 4×4 system, was built with only evolutionary changes from 1980 to 2003. Not a bad accomplishment for what was supposed to be a “peasant’s car.” The new (3rd Gen) Panda, based on the Fiat 500/Ford Ka platform, has an even tougher task ahead of it: not only must it pick up sales for Fiat in Europe, but it must also form the basis of Dodge and Jeep B-segment models, aimed at the US market. Is it up to the task?
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Some things have been repeated so often that many people have come to accept them as facts. I tripped across one of these in Bob Lutz’s new book, Car Guys vs. Bean Counters (review on the way). Lutz offers “a curiosity I have observed several times at various stages of my career”: when the domestics rebadge an import, the resulting model has scored “way lower” in Consumer Reports reliability survey. This has been Exhibit A in the argument, also repeated by Lutz, that import owners under-report problems on surveys in order to “retroactively justify the wisdom of their purchase.” I’ve come across this claim about CR so many times in the past that it just had to be true. Then I checked.
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Oh look, a convertible Ferrari 458. And, true to the brand’s nouveau-riche poser image, it’s one of those awful, complex, weight-adding, retractable hardtops. What’s that, Autocar? You say the 458 uses a “pivoting” hardtop like the 575 Superamerica (rather than a hinged system), and that actually it’s 55 lbs lighter than the 430 Spyder’s ragtop? Plus, it leaves space for a “luggage bench behind the seats”? Well, damn. Arguing with that is like, well, arguing that no sportscar brand should ever give up the involvement of the manual transmission. No matter how badly I want to disapprove of nearly every thing Ferrari does these days, I just… well, let’s just say they don’t make it easy. Bastards.
With the environment taking an ever-larger place in automotive advertising, it’s interesting to note that Fisker’s latest brochure puts green in its place: behind sexy. Of course these sultry images [via BusinessInsider] aren’t free from environmental overtones, featuring taglines like “designed to get you hot, not the planet,” but it’s clear that Fisker is more heavily relying on the most traditional tool in the advertising playbook. Why? For one thing, even though Fisker is delivering Karmas, the EPA has not yet certified its efficiency rating… so we don’t even know how environmentally friendly it is yet. For another the Karma’s main rival, Tesla’s forthcoming Model S, is pure electric and therefore more appealing to wealthy environmentalists. Finally, unlike environmental messaging, sex doesn’t remind people that Fisker was the beneficiary of over half a billion dollars in government loans. Plus, sex is still, well, sexy. The more things change, the more they stay the same…
Nearly three years ago, I penned an entry to TTAC’s Volt Birth Watch entitled “You Should Have Been Born A Cadillac.” True to its name, the piece argued that,
the Volt’s bailout-fodder status requires some kind of volks wagen appeal; while a $40k Chevy is a tough pill to swallow, a taxpayer-funded [Volt-based] Cadillac could create a nasty backlash.
Now that the taxpayers are off of GM’s radar, the plan is going through: GM has announced that it will build a production version of the Converj concept, to be called the “ELR” per Caddy’s alphanumeric naming scheme. Rollout, pricing and performance targets haven’t yet been released, but a production-intent concept will be shown at the upcoming Pebble Beach Concours d’Elegance. And though more profit out of an already-developed drivetrain makes worlds of sense, GM now has to explain why its luxury brand is getting Chevy’s leftovers with a freshly tailored suit. Hopefully GM will pull off this relatively minor PR hurdle with more aplomb than, say, Lincoln’s attempts to explain that features available in most Fords, like EcoBoost and SYNC/MyTouch, are what makes its cars so luxurious. After all, shouldn’t luxury brands be at the technological forefront, with features trickling down into the mass-market brands?
While Chrysler Group sends its Fiat 500 upmarket with Gucci special editions, its sending its Dodge, Chrysler and Ram brands downmarket with a lower prices, 90-days-same-as-cash deals and a variety of tie-ins. First up, the news [via Automotive News [sub]]that Chrysler is cutting the price on 200 and Dodge’s Avenger by $200, and the Dodge Journey by over $1,000 [UPDATE: plus,$3k off Grand Cherokee] is strange indeed. Chrysler’s sales, market share and transaction prices are up, while its incentives and fleet sales are down… and meanwhile, its key competitors are raising prices on increased material costs. Oh, and average transaction prices across the industry have been breaking records all year. With volume slow and prices (as well as costs) rising, Chrysler has no real reason to be lowering prices beyond hunting for volume that may or may not be there. At the expense, it must be added, of profitability. But if you look at Chrysler Group’s most recent maneuvers, it seems that lower prices might not an isolated move on market share. It seems that Chrysler Group is actually strategically positioning itself as the Wal-Mart automaker… literally.
I’ve personally never seen a Mercedes SL driven in anything close to anger. In fact, most of the time I see an SL, it seems as though the driver is in no rush at all to return to pulling teeth or fixing braces. But, as with the “low-flying” forthcoming Mercedes ML AMG, the boys from Affalterbach are driving the new SL AMG like it’s meant to be… so you don’t have to. After all, that AMG badge does supposedly stand for more than “a little extra respect from the valet”…
Bloomberg BusinessWeek reports that Saab has to pay some $620,000 today in order to keep Sweden’s Debt Enforcement Agency at bay. Should Saab fail to pay suppliers Kongsberg Automotive and Infotiv within the next 24 hours, Swedish Debt Enforcement Agency officials say
The collection process that may start tomorrow would include investigating Saab’s bank accounts and potentially also other assets.
Assets will be frozen while Saab’s worth is assessed, a move that would essentially end the existence of Saab as it currently (barely) exists. Saab spokesman Eric Geers says
We’re of course totally aware of this situation with the collection agency, but I can’t comment on what we’re going to do,
but other than pulling out from the Frankfurt auto show in order to focus funds on restarting production and selling another tranche of value-diluting shares, Saab hasn’t done much to respond to the latest crisis. And with another $795m due to suppliers in “about a week,” time is slipping away. Luckily for the True Believers, there’s still a shred of hope-against-hope to hang on to, as Saab’s PR man Steve Wade says something called “The Deal” is in the works.
Does the world need another luxury car brand? Hold up, let me rephrase that: does the world need another $250k luxury crossover with a new brand that sounds like a bad Infiniti knockoff? Well, whether we need it or not, it’s coming… and from Britain, not China! Or maybe it does?
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