Lotus invited a considerable amount of schadenfreude when, about a year ago, it introduced not one new car, but an entire new lineup. And there have been plenty of opportunities to steal a mirthless laugh at Lotus’s expense, including when the firm backed away from Toyota engines, talked up the “authenticity” of a rolling chassis, ran into Chinese branding problems, and drew inadvertent comparisons to Reebok by hiring rapper/producer Swizz Beatz. And the hits keep coming. Lotus Senior Adviser, Former BMW executive Karl-Heinz Kalbfell tells Autocar

The brand is well known but the products are not. We are focusing on a new range of cars, but we must sell more cars now.

But how well can the brand be if the cars aren’t selling? Speaking as someone who spends  bit of time interacting with auto enthusiasts, I’d argue there are actually some serious questions out there about what a Lotus is, what with all the talk of hybrids, folding hardtops, performance sedans and generally increased weights. But Kalbfell was just scratching the surface of the host of problems to be found in the land of the Lotus eaters…

Read More >

No, it’s not a special-edition 911 with a few extra horsepower and leather-wrapped mirror-adjustment levers. Nor is it a water pipe built to the most exacting standards ever imagined by German engineers. No, Porsche has a freaking palace for sale, Schloss Bullachberg to be precise. Conveniently located in Bavaria’s castle district, near  some of Germany’s most famous castles, Bullachberg was once the seat of the von Thurn und Taxis dynasty… and can now be yours for an undisclosed sum. The Frankfurter Allgemeine Zeitung reports that Porsche bought the property five years ago, for some six million Euros, with plans to turn it into a luxury resort hotel for “kaufkräftig” (literally purchase-powerful) customers and management retreats. Fast forward through one financial crisis and one overambitious attempt to buy Volkswagen, and Porsche has decided to let the property go. But be warned, as the FAZ reports that

only the most necessary work was done on the building’s upkeep.

Now that Ferrari even has its own amusement park (conveniently begun before the financial crisis), there’s no way Porsche will ever match its Italian rival in terms of cross-branded destination tourism. Which is fine. After all, we’re talking about car companies here… right?

Hyundai and Kia are technically separate companies, with Hyundai owning less than 50% of its junior partner. But as the two major divisions of the Hyundai-Kia Motor Group, the two firms share resources and align their strategies through carefully-maintained relationships in the classic Korean chaebol (conglomerate) fashion. Hyundai has long been the senior partner in the relationship, getting the newest technologies and the most expensive new cars. But in both Korea and abroad, Kia is beginning to catch up with its big brother, raising questions about the future shape of its delicate relationship. Together, Hyundai and Kia enjoy a dominant position in Korea, earning 45.2% and 33.2% of the overall Korean market in 2010 (including commercial vehicles).  But if you just look at sedans and SUVs, the Korea Herald reports that their 2010 market share numbers are much closer: 39.6% and 35/7% respectively, and converging

Hyundai Motor Group is focusing on the possibility that Kia will catch up with Hyundai within one year in terms of monthly market share ― for sales of sedans and sport utility vehicles ― domestically for the first time…

The gap for sales of sedans and SUVs have continued to narrow ― 22.9 percentage points in 2007, 17 percentage points in 2008, 15.4 percentage points in 2009 and 3.9 percentage points in 2010.

And this fresh-brewed sibling rivalry isn’t just about Korea: around the world, Kia is catching up. And this shifting relationship is shaking things up at the highest levels of the group’s leadership.

Read More >

As a global vehicle, the Mitsubishi Outlander Sport is already something of a name-shifter. In Europe the compact crossover is called the ASX, and in Japan (and Pacific Rim export markets) it’s part of the proud RVR lineage that dates back to the Eagle Summit. And now it’s shifting shapes as well, morphing into a set of French twins: the Citroen C4 Aircross and the Peugeot 4008. And unlike their big siblings, the blatantly Outlander-based 4007 and C-Crosser, these twins are from the new school of brand-engineering. In terms of sheet metal, only the doors carry over directly from the Outlander Sport… although the roofline gives away the secret. But the fact that PSA is rebadging Mitsubishis at all might just give you a little insight into why Mitsu is doing relatively well as a company, despite a weak image and sagging sales in the US: a little market share in a lot of markets still pays the bills.

In the annals of poorly-chosen songs, this one is right up there with the State of New Jersey’s almost-decision to make Springsteen’s “Born To Run” the state song. Yes, Maserati, you can do anything, you can be anyone… and you’re choosing to be the brand that pimps upgraded Grand Cherokees by invoking the ghost of Fangio over crappy power-pop. Do you really want to be reminding viewers that this is a conscious choice, picked from an infinite range of options? Because that kind of willful douchbaggery makes you, Maserati, look like you’re a half-step from becoming the official luxury brand of Jersey Shore.

Thanks to the notoriously leaky Chinese Patent and Trademark Office, and the intrepid research of Carnewschina, we now know that Honda will enter the Chinese market with a second “Chinese” brand. Read More >

Now that Lincoln’s got a new chief designer and a standalone design studio, what can we expect from the new look of Lincoln? Automotive News [sub] reports

Love it or hate it, Lincoln’s waterfall grille is on the way out, according to sources familiar with plans for the updated MKS sedan and MKT crossover coming next spring.

One source said the MKS and MKT grille will be “completely different” from the current grille, which has been controversial. He said the new grille is “not as pronounced” as the waterfall and “more elegant.”

So, other than the death of the “waterfall” (aka “baleen,” aka “the Hannibal Lecter”) grille, what can we expect from the updated MKT and MKS? Not much in terms of interior or exterior design, it seems. Instead, Lincoln will focus on steering, braking and suspension systems to differentiate its products from Fords. I know, maybe they can use the tagline “Drive One”…

Under Penske management, the Smart minicar brand sold fewer than 6,000 vehicles last year, capping a sales decline that led Mercedes to take back management duties for the brand. And, according to the new folks in charge of Smart, there’s only one real problem with the brand: awareness. Or, more precisely, lack thereof. We’ve heard this song before from Smart’s new GM, but now Ernst Lieb, boss of Mercedes U.S.A., is picking up the tune, telling Automotive News [sub] that

With the marketing activities that we’re going to have, we’ll see some positive momentum. The biggest problem the car has right now: Nobody knows it.

Which, of course, is nonsense. Nonsense that allows you to appear aware of the sales problem without acknowledging a single problem with the product itself, but nonsense none the less. And Smart’s not the only micro-car brand that’s reaching for it either, as Fiat-Chrysler marketing boss Olivier Francois has the exact same excuse for Fiat’s weak start, telling AdAge

I don’t think we have a car problem; people love the car. I think we have an awareness problem.

Are Americans incapable of seeing, recognizing or being aware of anything that weighs less than 3,000 lbs? Or is it possible that there are a few things wrong with the Smart and 500?
Read More >

As the Saab/Spyker/Swedish Automobile mess falls deeper into chaos and hopelessness, Saab’s erstwhile knight-in-shining-armour, Vladimir Antonov has been slowly backing away from the ugly scene. Indeed, his firm CPP Holdings was supposed to buy Swedish Automobile’s Spyker Supercar division, but that deal has been on hold while Swedish Automobile concentrates on keeping Saab alive. And though the Birmingham Post reports that CPP still plans on buying Spyker eventually, it’s clear that having washed his hands of the Saab situation, Antonov is looking elsewhere in order to secure a Victor Muller-free future. But could Britain really offer a loaded young Russian an appealing sportscar brand to sink his hard-earned (or not, whatever) cash into? Anyone know what TVR is up to? Actually, it seems Antonov has gone one better than TVR, and has secured the right to make an “all-new” Jensen Interceptor from the ex-Jaguar plant at Browns Lane, Coventry. Does it get any more wealthy-Russian-trying-to-make-his-mark-on-the-British-sportscar-scene than that? According to Autocar, the new Interceptor will feature aluminum chassis and bodywork, with an attendant “ultra-exclusive” pricetag, and will be shown sometime next year ahead of a 2014 rollout. Because, oligarch.

The constant frustration of almost everyone in the automotive media, is getting scooped by the fanboys. And yet it inevitably, it keeps happening. While the usual German ‘ring-watching suspects were enjoying their Messe, ATSforum.com grabbed an apparent web exclusive video of the Cadillac ATS at the Nürburgring… three days ago.

Despite the endless sturm und drang surrounding ‘ring records, I think videos like this are what makes the ‘ring “matter”:  they show not-yet-for-sale cars being pushed on challenging, degraded road. As Jack points out though, the driver makes a huge difference in ‘ring times, and therefore, the performance you’re seeing in this video. Your ‘ring mileage may vary. Still, it’s worth remembering that this is a Cadillac on the Nürburgring. I’m not making apologies, it’s just… typing that still feels strange (yes, even after the CTS-V). Anyway, there’s some fairly comparable 2012 BMW 3er footage after the jump, so… y’know…

Read More >

You want the truth? The Alfa Romeo brand sounds like it’s pretty much in chaos at this point. Since Fiat first got a toehold on the North American continent, we’ve heard so many variations of the Alfa-Romeo invasion plans, each one succeeded by a new and different set of plans, that I don’t know what to believe anymore.

Back in 2010, the brand was talking about a 2012 launch and 85k annual units in the US by 2014, with the initial launch lead by the Giulia midsized sedan. Then, earlier this year, the Giulia was delayed until “mid-2013” as CEO Sergio Marchionne “was not pleased with proposals he has seen from Alfa’s creative team in Turin.” Then, in June we got a “product plan” PowerPoint slide that was supposed to guide the new new Alfa invasion plan, which had the bulk of new products arriving in the US in 2013. Then, in July we heard that the Giulia was bumped to “the end of 2013 at the earliest” and the plans were changing again. Now, Alfa CEO Harald Wester tells Automotive News [sub] that there won’t be a single Alfa in the US until 2013, and that the bulk won’t arrive until 2014. Oh, and the rear-drive flagship that Alfa denied earlier this year is back on for “after 2014.”

And the worst part of this latest change in plans? They forgot to tell the dealers…

Read More >

Paul Fussell’s brilliant book Class describes a BMW as a car for an upper-middle class professional, while a Mercedes-Benz is too ostentatious. The true upper-class vehicle is a beige Dodge or Ford, generally filthy and driven at 10 mph under the speed limit.

Fussell’s book was first published in 1983, and I’ll give one of my favorite authors the benefit of the doubt – not even such an astute and visionary social critic could anticipate the massive explosion of (credit fueled) affluence that has swept our society. Today, a Mercedes-Benz can be leased for the same cost as a Honda Accord, a BMW is what you buy for your daughter, and a Dodge isn’t even fit for your maid to drive. Which brings us to the Maserati Kubang.

Read More >

Volkswagen will almost certainly finish the year as the second-largest automaker by volume… and if it wants to take the top spot, it will do so on sales, not acquisitions. Having gobbled an extraordinary number of acquisitions over the past several decades, including Bentley, Lamborghini, Bugatti, Italdesign and Karmann, VW’s monstrous appetite appears to be waning. And no wonder: the latest mouthful, a partnership with Suzuki, has gone sour and recent lustful glances at Alfa have drawn sassy rebukes from Fiat’s Sergio Marchionne. Accordingly, VW’s Chairman Ferdinand Piech tells Bloomberg [via AN [sub]] that no more acquisitions are planned and that

We’re big enough

Of course, this is also coming from the company that’s been struggling to swallow Porsche for the last several years. Once that deal is complete, we’ll check back on Herr Piech’s appetite. Because in an industry built on scale, you never know when hunger will strike…

The national character of auto brands is a tricky thing. For decades, Volvo wore its Swedishness on its sleeve, emphasizing the values that made Ikea, Abba and Swedish porn so popular in the US… even when it was an outpost of the Ford empire. And then the unthinkable happened: Chinese up-and-comer Li Shufu bought the brand and rolled it into his Geely empire. In the world of national-character-branding, being bought by a Chinese firm is something like hiring Casey Anthony as a brand ambassador, or using a mascot called “Mr Melamine Milk” (another nightmare scenario can be found here). So, how does a brand like Volvo, that was built on Swedishness, get past the “China Factor”? By doubling down on Swedishness? How about by building cars in the US?

Read More >

It happens to all foreign joint venture partners: They are invited to have tea and a chat with representatives of China’s National Development and Reform Commission (NDRC). After the pleasantries are exchanged, the weather has been discussed, and statements of mutual admiration have been made, someone from the NDRC side will say: “Don’t you want to start a Chinese brand? We would really appreciate it.” Who can say no to the wishes of the Chinese government?

The latest to say “Ja” is BMW. BMW will build a second, truly “Chinese” brand for China. “We are discussing this with the NDRC, and we will find a solution,” said BMW CEO Friedrich Eichiner to Germany’s FAZ. BMW’s futuristic carbon fiber i cars won’t be BMWs  in China. Read More >