One of these cars is two years old and has a base price of £19,365 in the UK (it is not sold in the US), while the other is brand-spankety new and starts at £88,325 in that same UK market (it arrives stateside this fall). Which is which? And, since this is an easy one for the crazy car-identification ninjas that prowl this site, is this much family resemblance good or bad for Mercedes?
Category: Branding
Now that we can basically predict the styling of future Buicks by putting waterfall grilles on current Opels, and the brand’s biggest market is China, it’s safe to say that Buick is no longer a particularly American brand anymore. It should come as no real surprise then, that it took a German to build the Ultimate Buick. That “B” on the grille stands for Bitter, an old-school German tuning house that has been to Opel what Alpina is to BMW. But because Erich Bitter has spent his life improving mass-market cars rather than Bavarian bahnsturmers, he brings a unique approach to the Opel Insignia, also known as the Buick Regal. In fact, you could almost call it more Buick than Buick.

Kia may be dumping its generally bland model names for the increasingly favored “alphabet soup” paradigm, but Land Rover has gone the opposite direction, naming its “LRX” concept the Range Rover Evoque at its official unveiling [presser here]. Ironic, considering that the alphanumeric crowd is forever insisting that its unintelligible gobbledygook conveys an upmarket image. How very provoq-ative…
According to BusinessWeek‘s David Welch, GM’s New York market share has slipped below ten percent for the first time, prompting The General to consider a 5th Avenue GM “salon” showcasing the company’s products. Now, the arguments against the idea are too easy: spending government money on some of the world’s most expensive real estate isn’t great PR-wise. Besides, isn’t GM trying to emphasize the individuality of its brands, and break down the monolithic image of GM as the all-seeing, all-rebadging automaker? Wouldn’t a GM “salon” go against the alleged independence of, say, Cadillac? On the other hand, GM does finally have some good products, and can’t afford further erosion in market share in America’s affluent coastal cities. Would it really hurt to showcase them in a prominent setting? It’s a debate that’s surely racking the RenCen at the moment, so why not weigh in before a decision is made. Is this a plain bad idea? Should a variation of the idea move forward, possibly highlighting individual brands in a more targeted manner? Or does GM need a world-class flagship retail outlet in order to manifest itself as a world-class automaker?
Alfa’s been talking about selling an SUV for years now, as the brand has thrashed around looking for a rescue line. Now, a long-rumored ute named Kamal (after an Alfa SUV concept) has finally materialized at Alfa’s 100-year anniversary, looking an awful lot like a BMW X1. In fact, it is a BMW X1 with tacked-on Alfa cues. If this is a sign that Alfa fans are desperate for an SUV, their dreams will come true. Automotive News [sub] reports that SUVs are a crucial component of Alfa’s plan to sell half a million cars per year by 2014, up from just over 100k last year. A small SUV, to be built by Chrysler and imported to Europe, will start sales in 2012, with another, larger ute (based on the next Jeep Libery) planned for 2014. In other words, look for rebadged Chryslers to rescue Alfa’s SUV dreams rather than a taped-off BMW. No wonder analysts are so skeptical of Alfa’s turnaround plans, telling AN [sub]
The potential of the (Alfa) brand is huge, but to multiply sales fivefold in five years they probably also will need to sell cars on the Moon and on Mars
Audi’s new A8 and a prototype of its upcoming “four-door coupe” cousin, the A7, get caught looking mighty similar by Auto Motor und Sport’s Erlkönig spy photographers. And though it’s unfair to judge prototypes too harshly, the Nürburgring footage at AM und S reveals an A7 that leans in the sweepers and looks confused in kinks. With the rumors of an S7 and RS7 sporting the R8’s V8 and V10 respectively floating around, one hopes that Audi gets the chassis sorted quick smart. The A7 has to offer something besides worse rear headroom.
If you go to www.alfaromeo.com, you’ll be invited to celebrate Alfa Romeo’s Centenary, which is officially marked today. Try to click on the “celebrate with us” button, however, and all you get is some digital smoke (bottom left) before being stranded by the side of the information superhighway. A temperamental machine? An inelegant operator? None of this matters when the view is so good. Click on “models” tab (the rest of the site works just fine) and you’ll see that, after 100 years, Alfa is still making some undeniably ache-worthy cars. The brand finds itself in an all-too familiar position: once great, and having slid languidly from grace, now in the midst of a life-or-death comeback. And though Alfa’s storyline may be familiar, its cars have always been, for better or for worse, distinctive. In this day and age, what more could a brand ask for?
Happy 100th, Bella!
This video, of the presentation at GM-SAIC’s 2010 Shanghai Expo pavilion, is not the newest video to hit the web (nor, necessarily, the most exciting), but it’s definitely worth a peek. The world of the future, as imagined by the automaker, is a classical leitmotiv of the industry, and its changes over the years can often reveal deep truths. Granted, this particular show is aimed at the international and Chinese audiences, but the contrast to footage of Futuramas past couldn’t be more stark. See for yourself, after the jump.
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The Wall Street Journal [sub] asked several Chrysler dealers about the newest hotness being developed in Auburn Hills, and came away with the tales of a “man van” that Chrysler hopes will lend the Dodge Caravan some masculine swagger. According to the WSJ, this re-man-ification of the minivan includes:
a slightly sportier look on the outside, possibly finished off with a black-and-gray interior trimmed with hot-colored stitching on the seats and steering wheel
Oh yes, and some “edgy” ads laden with tired cliches of sexual politics. In short, they’re sending the 2008 “Caravan R/T” concept into production. But why?
After North America and China, we have other markets in our sights. Buick has no plans for Europe at this moment, but that could change.
GM’s Jim Federico spills possible plans for a Buick expansion to Auto Motor und Sport.
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People really viewed the Peapod as an incredible case study in how you could – in modern times – bring forward a completely new idea in the automotive sector in the space of just several months. It was pretty phenomenal
Remember the PeaPod? It was “the new wave car for the younger set” masterminded by former Chrysler “Chief Innovation Officer” Peter Arnell, during the chaotic “try anything” years of Cerberus ownership. It was supposed to start going on sale last October, but the division (formerly known as GEM) was spun out of new Chrysler during bankruptcy and hasn’t been heard from since. Surprised?
Via dinosaursandrobots.com come pictures of what may be the most predictable conversion ever… and it looks like this particular Kia owner went the full Amanti with it.
As Bertel put it when he first reported the newest Mercedes ad slogan, we are not making this up. How could we?
So, this was all about new markets where the Chevrolet brand is relatively unknown. In other words, the markets where consumers are just as likely to call their Chevrolet a “ChevWoo” or “Daewoo” as a “Chevy.” The reality is that nothing hurts the Chevrolet brand abroad more than the continued existence of the Daewoo brand… by comparison the use of a familiar nickname is a minor issue. And what is going to be easier for a non-English-speaker to say, Chevrolet or Chevy? Anyway, based on the harried, apologetic tone in this video, it’s pretty clear that GM would rather this controversy had never started. So why did the new ad boys feel like dropping “Chevy” was so important?
Chrysler Group didn’t shy away from the political overtones with its first ad for its first new product since bankruptcy. In fact, this spot, titled “Manifesto” is more political porn than anything else. Instead of selling America on the simple fantasy of outdoor escape, Jeep is selling the biggest fantasy of all: a real revival in American manufacturing. “Fear not, brave citizens,” it seems to be saying, “globalization isn’t actually wreaking havoc on your manufacturing base. The statistics are lies. Now buy this SUV.”
Otherwise, it’s quite a well-made ad.












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