Can you tell Alfa-Romeo had to change the name of its 147-replacing Giulietta at the last minute? And yes, this is an official image.
Find Editorials by Category:
Category: Design
Want a slightly different flavor of Fiesta? The Mazda2 should fit the bill.
Chevrolet just pulled the wraps off the US market Cruze, not that there are any secrets left at GM these days where auto shows are concerned. Plus the Cruze has been available around the world for months already. The big news is that the interior is actually – not pulling any punches – world class. Previously only the French were able to make a cloth covered dash worth looking at, but GM has actually managed to make a press fleet-ready car with one. As long as you pick the top trim level, anyway.
VW’s biggest news from LA today is the Up! Lite, no doubt designed by some uptight Germans intent on bring a strange looking, Germanically efficient vehicle to the shores of America (or Poland). Obviously a result of VW’s development of a 100+MPG 1+1 seater car, the 70 mpg Up! Lite makes up for its homely looks with in-town efficiency. But then its main competition, the Toyota iQ and Smart FortTwo aren’t exactly lookers themselves. Under the hood lurks a 0.8L TDI engine and a 10kw electric motor making for leisurely acceleration despite the featherweight kerb figures.
TTAC was invited to Cadillac’s CTS Coupe wine-and-dine event yesterday, held in that prime habitat of the modern Cadillac: the hood. OK, so it was a trendy club located in an LA slum… same diff. The CTS coupe took center stage with the new SRX, CTS wagon, CTS-V and Escalade filling out the lineup. Where were the ugly-stepsisters the DTS and STS? Not invited said a Cadiilac rep. Upon first (long distance) glance the CTS Coupe looks entertaining, but it’s only when you get up close that the true weight of this beast hits you: this is one BIG coupe. Which is funny, considering the CTS Sportwagon next to it looks remarkably small for a wagon. But there’s the rub, Caddy is trying to do everything possible with the CTS with the minimum of effort (read: cost). The proportions of the CTS belie it’s uselessness: the rear seats have the leg room and width to coddle two linebackers but sadly only enough headroom for an oompa-loompa. The art and science design team gave the CTS coupe the most defined rump of the Cadillac lineup, a dramatic chevron which culminates in a steeply triangular rear bumper and trunk lid. And yes folks that’s a trunk lid, not a useful hatchback as we might have preferred. All in all, this is one square jawed Caddy, in the mold of the classic personal luxury coupe.
I won’t lie, I was expecting something a little more… dramatic from the new Audi A8. On the other hand, if it weren’t a fundamentally understated car, it wouldn’t be an A8.
I have driven a Spark around Michigan and have had some (GM executives) out for Saturday afternoon driving. We’ve cruised Woodward. North America has been an on-and-off thing for (the Spark). At the present time, though, it is very much on. Most of the world’s minicars were not designed for North America. The safety and repairability standards are different for side, rear, front crash and rollovers, as are emission standards and other things. They are difficult to meet if they weren’t planned for in the original engineering build. We can meet the U.S. standards. We can even package the Spark for Big Gulp cupholders
GM’s Jack Keaton [via Wards Auto] on the Chevrolet Spark (neé Daewoo Matiz Creative) and the many modifications needed to ready the 1.0/1.2-liter A-segment hatchback for the US market. Including making the cupholders large enough to hold a soft drink cup that’s nearly double the displacement of the Spark’s engine. The 6′ 4″ Keaton swears the Spark’s front seat is comfortable for him, and that he “didn’t mind” the back seat on a recent 35 mile drive.
When Pontiac’s infamously retina-searing Aztek pops up in popular auto industry analysis, it’s usually as little more than a throwaway punchline. So credit Thebigmoney.com‘s Matthew DeBord for trying to leave the Thesaurus entry for “ugly” out of a recent piece dedicated entirely to one of the great modern styling miscalculations. Unfortunately, his admirable restraint serves only to further a wholly unsupportable thesis:
GM needs to remember the Aztek, because it represents the kind of risk-taking design that the post-bankruptcy firm will need to go forward. The temptation for the New General will be to copy successful market formulas, rather than try to define new market segments.
China is the perfect place to think about the future shape of mobility. It’s my job here to push my staff to push the envelope and think about the global automotive future from Beijing
Mercedes designer Olivier Boulay, explains his inspiration migration from Japan’s chauffeur-car culture to the streets of Beijing. The Wall Street Journal puts the cliches about China’s role in the world of automotive design, pointing out that (among other things) for every Geely GE, there’s a Buick Invicta. Not only are Chinese designers affecting Western brands, other Western brands like Mercedes are transferring design staff to China to seek out inspiration in the world’s new largest car market. And developing styling to Chinese tastes is about more than gaining market share there. China’s seemingly contradictory love affairs with conspicuous consumption and electric vehicles (mostly bicycles) represent a heady fusion of luxury and futuretech, a combination that already defines the marketing of many Western luxury car brands. As these trends develop, and as the Chinese market grows, auto design will increasingly be shaped by and in the Middle Kingdom.
Volkswagen will continue its pioneering work testing the boundaries between platform-sharing and brand-engineering, reports Autocar, with a new platform destined to underpin some 60 models globally. The modularen querbaukasten (modular transverse engine, or MQB) architecture will form the basis of models ranging from the sub-Golf Lupo to the Sharan MPV, starting with the next-gen Audi A3 which debuts in Europe in 2011. The key to the platform’s versatility is its adaptiveness to different wheelbases, tracks and wheel sizes. Says VW R&D Boss Ulrich Hackenberg:
It gives us the possibility to produce models from different segments and in varying sizes using the same basic front-end architectur. We can go from a typical hatchback to a saloon, cabriolet and SUV with only detailed changes to the size of the wheel carriers.
The new architecture will allow VW to replace some 18 engine-mounting architectures to a mere two, reportedly providing about 60 to 70 per cent parts commonality between Volkswagen’s biggest-selling models.
Ryv asks:
Whenever I read a TTAC car review or read comments I see nothing but complaints of hard plastics and ill fits. It made me wonder, is there some ideal vehicle interior out there being held as the standard to all others? I sat in a Lamborghini Gallardo at last years NAIAS and thought the suede covered dash looked ridiculous – but thats probably the opposite of the hard plastics people complain about. Maybe I am just interior challenged that I don’t notice these things but unless my dash is peeling, and as long as it’s pretty intuitive control wise, it’s appealing. So what is the benchmark interior, the standard that all interiors should strive towards?
The New York Times has an update on Infiniti’s Essence concept car. Since the sexy little thing’s March coming out party in Geneva, Essence has been on a tour of Louis Vitton stores in high-end shopping malls for VIP visitors and the commoners. “Guests were invited by the automaker and were typically loyal customers, said Kyle Bazemore, an Infiniti spokesman, in an e-mail message. ‘When we partnered with Louis Vuitton stores, it was half and half — their V.I.P. customers, our customers in the area,’ he said.” But the fascinating part of the article is thrown in at the very end: “It is interesting that the Essence has not appeared at an American auto show. Asked if the concept would return to the auto-show stage in Los Angeles in early December, Mr. Bazemore said, ‘Unfortunately, no. It’s been boxed up and is heading to China for the auto show season there. It should be back for the New York auto show, however.'” Yet more evidence for the ever shrinking role of auto shows, and the ever increasing importance of China’s booming auto market. The Beijing and Shanghai auto shows aren’t until next spring. Sorry, L.A., Infiniti just isn’t that into you, she would rather spend the winter in China.
Honda has been getting flack on these pages for some time now for succumbing to size and weight bloating, a criticism that carries a special sting for an automaker that clawed its way into the mainstream by offering inexpensive, efficient models. And it seems that a little bashing may have helped. Automotive News [sub] reports that Honda has “torn up” its old product plan, and is refocusing on less expensive, more fuel-efficient offerings.Honda CEO Takanobu Ito explains:
We are taking more time to rethink the new Civic and all our models. We had to revisit our development work and planning to comply with the change in the environment
And Ito isn’t referring to changes in the polar icecap either, but rather to the post-credit crisis consumer environment. Prior to the collapse of Lehman Brothers, Ito says Honda was developing a V8, an RWD platform and a larger successor to the Civic. Now it seems that the financial crisis that has been blamed for everything from declining sales to the bankruptcies of GM and Chrysler is yielding the kind of results that a decade of plenty couldn’t.
Recent Comments