The recent arrest of a Ford employee on charges of industrial espionage may have been enough to scuttle Ford’s sale of Volvo to Chinese firm Geely. Or, as Bertel Schmitt reports, perhaps the spy story was just a convenient excuse to get more money out of the deal. But whether as a legitimate concern or strategic fearmongering, industrial espionage is hot right now. The Freep reports three former GM-Daewoo employees have been charged with spycraft, for allegedly transferring “critical GM technology” to Russian automaker tagAZ. The technology in question: engine and component designs for Daewoo’s outgoing (J-200 model) Lacetti, predecessor to the Cruze. And GM claims tagAz’s new C-100 sedan (above) looks a little too similar to the Lacetti in question. “It’s pretty close, if not dead on,” say GM-Daewoo spokesfolks. “The J-200 may not be a new vehicle for a lot of developing countries, but for a lot of emerging markets, it’s a very aspirational vehicle.” And it’s been a best-seller in Russia. TagAZ denies that it stole designs from Daewoo, saying it spent four years and $250m developing the C-100. But it also hired “a number” of former Daewoo engineers, according to GM, which is probably the most legitimate way to steal a good design. But with GM possibly wavering on the Opel deal, will this latest espionage raise doubts about the wisdom of selling Opel to another Russian firm? It probably should.
GM’s styling department was originally called “Art and Colour,” an indication of the importance The General has always placed on color. And since the Volt hype campaign is leaving no gimmick unturned, GM is offering fans an opportunity to name the greenish-silver color that debuted with the first production-look Volt. The prize? An early test-drive of a pre-production (of course) Volt. Since we’re sure to be barred from test-fleet Volts, why not submit a color name for a chance at what could be TTAC’s first road test of the automotive Hail Mary? Our choices: Silver Lining or Bailout Green. Yours?
The US-spec Buick Regal is receiving a better-than-Crosstour reception at Facebook, where official photos are showing some slight visual differences from the Chinese-market model. Against all the odds, the US-spec Buick appears to have dropped the Chinese version’s aftermarket-worthy fender vent. A more-subtle grille is another unexpected but welcome maturation. Or is that regression? This Buick’s as clean as the Insignia, somehow doing without the acres of chrome and tacked-on baubles that too often signify “American luxury.” Predictably, the most common comment on the new Facebook page is “needs ventiports.” Chinese-market Regal, for comparison, after the jump.
1. The Cadillac V16 Concept – If GM had dared take the brand way up market, where it belongs, things would have been different for the “standard of the world.” But the nettle was not grasped, and the brand continued—and continues—its long march downmarket, into extinction.
In our Regal-welcoming thread, Martin Schwoerer noted that the Insignia is smaller inside than the Cruze. And guess what? He’s right (trust but verify). The German-market Cruze has 963 mm (37.9 inches) of rear kopffreiheit, while Insignia comes in at 910 cm (35.8 inches) according (PDF) to the guys at motor-talk.de (who cite sources ). These same resourceful forum denizens also dug up the range of distances between the rear and front seats on the Insignia and some competitors and by comparison, Insignia rear seating isn’t sitting pretty.
A few weeks ago we heard that Chrysler would be rehiring designers and engineers to help kick-start the companies product refresh-a-thon. After all, seven major reskins in 18 months weren’t going to happen with Chrysler’s bankruptcy-level staffing, which saw some departments covered by “only a few people.” Well, according to the Freep, Chrysler has hired back a total of 14 UAW-represented white-collar staff. And that’s it. Per a Chrysler statement:
Chrysler Group continually evaluates its human resources with the goal of assuring that its workforce is well-qualified and effective. At this time, no decisions have been made regarding an increase in salaried staffing levels.
In the past two years I have spent more time with (VW group CEO) Dr. Winterkorn than with my wife
So sayeth VW Group Design Boss Walter De Silva in Automotive News [sub]. “When I think about the Golf VII, I do not sleep at night,” he adds. Considering that, as head of styling for Audi, Bentley, Bugatti, Lamborghini, Seat, Skoda and Volkswagen, De Silva manages about 100 projects at a time, so it’s no wonder Mrs. De Silva takes second place to Herr Winterkorn.
Select media, Twitterati and fanboys are taking in the very best of GM hype today at a “tweet-but-don’t-photograph” event. But 140-character messages of hope, renewal and awesome are a bit thin to draw real conclusions from. Not that such semantics stop the faithful from trying. Apparently GM has an ATS concept, based on the mythical Alpha RWD platform. Because GM needs a “real” 3 series fighter in addition to an Epsilon II Buick fighter. Speaking of which, the Epsi II-based Riviera Concept is being teased, as is a Malibu refresh. Between the new concepts and Bob Lutz’s admission that GM’s interiors once resembled “solidified lava,” the twits become downright effusive. “I am bathing in future,” tweets one. But it’s the future of car shows, not showrooms (with the exception of some drooling over the Malibu refresh and it’s allegedly touch-friendly interior). And we already knew that GM can make pretty concepts.
Motor Trend‘s Angus MacKenzie recently got some seat time in the new Shelby GT500, and calls it “a pretty impressive piece — fast, loud, and blessed with the best steering ever in an American Car.” “But,” writes MacKenzie, “the thing that annoys me most about the GT500 — about the whole 2010 Mustang range, for that matter — is the live rear axle. It’s the wrong technology, done for the wrong reasons; emblematic of the cynical ‘near enough is good enough’ attitude from Motown management that helped drive Detroit’s automakers into a ditch.” And thereby restarted a squabble that makes the global warming debate look like a lover’s spat.
Toyota’s Prius will extend its domination of the auto design zeitgeist, according to an Automotive News (via Autoweek) interview with Toyota global design chief Wahei Hirai. The third-generation Prius rocks ToMoCo’s latest “free-form geometrics” design language, an “avant-garde, high-tech look that also screams green.” The new Prius has improved its Cd from .26 to .25, with the help of “aero corners” and a reworked grille that shows Toyota’s way forward. “It’s an anti-traditional grille,” says Simon Humphries, general manager for global design. “It’s one step closer to the ultimate goal, which is going grilleless.” The “bolder” presentation of the hood emblem will also find its way onto other Toyotas as well. Which to my way of thinking is no good thing. Where the outgoing Prius was generic looking to the point of becoming iconic, the new model seems almost like a step backwards to the fussy awkwardness of the first-generation Prius. Although much of the visual discord is a matter of proportion, rather than details, news that this new model will influence Toyotas everywhere is reason to give pause. Think about it, man. No one may ever buy a Toyota based on its looks ever again.
The remnants of the British automotive industry offer a wealth of important lessons for America’s declining industry, having made the hero-to-zero leap a few decades ago. And though British Leyland would certainly constitute the major lesson from the fall of the British Automotive Empire, the overemphasis on “heritage” among survivors of the BL experiment offers teachable moments of its own. During and after the sunset on Britain’s auto heyday, investments and advantages in technology, performance and reliability were ceded to the Japanese and German firms, as the backwards-looking British industry got lost in its own history. “Charm” and “Britishness” became the raisons d’brand for Jaguar, Rover, Landie and Rolls/Bentley in the 70s, 80s and 90s, leading to a creative funk only recently be shaken off by the brands’ new guides. Case in point: Jag’s XJ.
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