Category: Germany

By on February 27, 2013

BMW executes on its plan to bring at least one new MINI to every show it graces. In Geneva, it is the MINI John Cooper Works Paceman, a.k.a. the MINI with the maxi name.  If we believe the press release, the car “combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun.”

What’s more, “the new model sees the compact Sports Activity Coupé concept wrapped up in an extra layer of muscular proportions and dynamically stretched lines.”wait, there’s … Read More >

By on February 26, 2013

When I helped Volkswagen launch its Golf GTI in 1976, Volkswagen wanted to make only 5,000. They wanted to make even less, actually, but 5,000 were needed for homologation as a racer. Volkswagen was convinced that no mentally stable person would be nuts enough to buy a little car like that with a 110 hp engine. Boy were they ever wrong. It took well into the 80’s for the Golf GTI to come to America. When I said “Americans love muscle cars,” the answer was: “Haven’t you heard? 55 miles an hour.” Wrong again. Today, Volkswagen shows the seventh generation of the archetypical hot hatch. at the Geneva International Motor Show.
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By on February 26, 2013

Yesterday, we wrote about Susan Docherty’s grand strategy for Cadillac: Make Cadillac great in Europe to convince the Chinese to buy Cadillac. Clever strategy. But what if it fails in Europe? Trust me, its European failure is assured. In the meantime, the story has landed in Europe. Germany’s premiere car dealer magazine Der Kfz-Betrieb runs with the story today (with a nice shout-out to TTAC, Danke.)

The experts at Der KFz-Betrieb give the grand Cadillac strategy only passing mention and recommend to check with TTAC if someone wants an assessment. What the magazine is most interested in are Docherty’s comments about the “lackluster performance of Chevrolet in Europe.” Read More >

By on February 25, 2013

By Thursday, GM wants to have a definite deal with the Opel unions  at least that’s the deadline Steve Girsky has set. The parties are further apart than Dems and Reps over the sequester. Steve Girsky wanted the unions to agree that Opel’s toolmaking, prototype building and central production planning will be outsourced, or moved to GM’s plant in Gliwice, Poland, Der Spiegel says.  The unions are rightly horrified. Read More >

By on February 25, 2013

“Dieter Zetsche is lucky that he can stay for three more years,” writes Der Spiegel in Germany. The labor side of Daimler’s Supervisory Board had demanded Dr. Z’s head, the magazine writes. After long debates with Daimler’s Supervisory Board Chairman Manfred Bischoff, a compromise was found. Read More >

By on February 22, 2013

Winterkorn gets honorary PhD. He deserves it

Despite a severe contraction of its European home market, Volkswagen today announced record earnings for 2012.  The group delivered an after tax profit of €21.9 billion ($28.9 billion) up from  €15.8 billion ($20.9 billion)  in the preceding year. Read More >

By on February 22, 2013

It is unusual that the supervisory board of a large German corporation denies the dearest wishes of its Management. If the board does not like a wish, the wish usually won’t be rendered in the first place, the tight community of executive assistants will see to it. It would be most unusual that the board denies the wish of its CEO to run the company for another five years. Daimler’s board did the impossible: It denied Dieter Zetsche’s wish for another five-year contract, and gave Dr. Z. three years to get Daimler’s house in order. It’s a mission impossible. The mustachioed will sit out his career as a fall guy. Read More >

By on February 20, 2013

Daimler is dead set against using the new refrigerant HFO-1234yf, even if it is forced down it throat. The EU makes it a must in all news cars, but Daimler says it can fry and kill you. Now, Daimler can get burned big-time. Without HFO-1234yf, its new S-Class will be illegal, but “using HFO-1234yf is out of the question,” a Daimler spokesman told Automobilwoche [sub]. Read More >

By on February 19, 2013

 

The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.

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By on February 15, 2013

Kate Upton was hoped to be Michigan’s hottest export, but she sold her big-breasted soul to Mercedes. Turns out, she doesn’t like cars. She prefers a horse. Read More >

By on February 15, 2013

Volkswagen raced into the new year, and any silent hopes by the competition that the Wolfsburg juggernaut would finally be slowed down by the drag called Europe were dashed. Europe’s largest carmakers began the year with a 14.9 percent increase, delivering nearly 100,000 units more worldwide than in January 2012. Read More >

By on February 11, 2013

For those who want a topless car that can render passengerettes truly topless, Volkswagen introduces the Golf R Cabriolet. The über-powered R models never were available as a ragtop, no it is. “Tremendous propulsive power” (so the press release) is generated by a 2.0-litre turbo TSI engine that develops 265hp. Maximum torque of 350NM (258 ft lb) is available from a low 2,500 rpm all the way to 5,000 rpm. Read More >

By on February 11, 2013

Hackenberg and Winterkorn

TTAC  has been following Volkswagen’s new building block architecture for years. Now, it finally begins to sink in what it means. Suddenly, there are media reports more effusive than we ever dared. An article by Reuters compares Ulrich Hackenberg, Volkswagen’s father of the Modularer Querbaukasten MQB, with “the likes of Henry Ford, Alfred Sloan and Taiichi Ohno in the canon of auto industry pioneers.” The architecture, says Reuters “is helping power the German company to the top of the global sales charts several years ahead of its 2018 target. It could also make VW one of the most profitable carmakers in the world.” Read More >

By on February 7, 2013

Legs of RenCen executives must be covered with black and blue marks from kicking themselves daily for not unloading Opel when the German government offered to take the sick patient off GM’s hands. A deal, financed with $6 billion courtesy of German tax payers and a little petty cash from Russian bankers would have given GM a little money and an immediate end of the huge losses at Opel. Frankly, nobody in Germany had much hope for an Opel under Magna and the Russians either, it was seen as a hospice where to wheel the sick patient until it dies in silence, a la Saab.

At the last minute, GM changed its mind. Who made the ill-fated decision? Was Akerson for keeping Opel, or for getting rid of it? Read More >

By on February 7, 2013

This was then ….

1973, the year when BS started his long career of doing propaganda for Volkswagen, is known for two equally momentous occasions: Volkswagen prepared for the initial launch of the Golf. Also, formerly staid Volkswagen became a bit risque when marketing its iconic Bug, and promptly got into hot water. 40 years later, they are doing it again. Hopefully, people have more humor than 40 years ago. I doubt it. Read More >

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