Opel sales chief Matthias Seidl
The rebellion of German Opel dealers against a new, complicated and – in the dealers’ views – disastrous distribution system was victorious. Opel’s sales chief Matthias Seidl withdrew the discredited and disdained design. “Dealers succeeded with their demands for a simpler system,” writes Automobilwoche [sub]. Read More >
It is good to hear that bad puns have survived a decade of uptight up-positioning at Volkswagen, and are alive and well. You had me worried, friends. Under the tagline “As sun as possible”, Volkswagen starts a digital campaign that brings the new Beetle Cabriolet to the Interwebs. Read More >
Opel’s new CEO Karl-Thomas Neumann isn’t officially CEO yet, and he already is facing a rebellion of his troops. Opel dealers threaten to discontinue the brand if Opel won’t withdraw a new distribution system. The dealers say the system comes from where Neumann and Opel’s sales chief Matthias Seidl come from: From Volkswagen. Read More >
More bad news from Europe: The new car market in Germany, last year an island of stability in a sea of red, was down 8.6 percent in January. On the back of worse news from other European volume markets, this does not bode well for when ACEA will publish its European data next week. Read More >
It was one of the worst-kept secrets: Two weeks ago, Reuters reporters had picked up the scent of Daimler planning a big investment into China’s BAIC. This week, rumors started flying around in Beijing that it is true. Today, Daimler announces, as expected, that “Daimler AG is going to invest in BAIC Motor, the passenger car unit of BAIC Group, one of the leading automotive companies in China.” Read More >
Audi follows a trend set by other OEMs, notably GM, and opens an R&D Center in China. Located in Beijing’s fashionable 751 D-Park , the center will be busy doing product customization for the Asian market, especially when it comes to electronics and connectivity, along with components for new-energy vehicles and efficient powertrains. Read More >
In 2007, when Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. This morphed into the “Strategie 2018”, which called for world domination no later than what the name says. Today, Volkswagen changed its mind. Declaring an early victory, it wants to move on. Read More >
Not to anyone’s huge surprise, the Opel Supervisory Board today confirmed former Volkswagen exec Karl-Thomas Neumann as CEO of Opel. To make the job a little more interesting, “General Motors appointed Dr. Neumann president of GM Europe and GM vice president,” as a GM communique says. It continues that Neumann “will become a member of GM’s Executive Committee and is expected to play a key role in the global leadership of GM.” Read More >
Uh-oh: The price of doing car business in Germany is heading up, increasing pressure especially on Opel. “Germany’s IG Metall union may push a pay claim between 5 and 6.5 percent for about 100,000 workers at VW’s six western German factories” Bernd Osterloh, head of VW’s works council told Reuters today. What does this have to do with Opel, you say? Read More >
With only a 1.9 percent of lost sales in the black hole called Europe, Volkswagen remains relatively unaffected by the European contagion, especially compared to PSA (- 12.9 percent), Renault (-19.1 percent), Opel (- 15.8 percent), Ford (- 13.2 percent) and Fiat (- 16.1 percent). But Volkswagen can’t walk on water either. Volkswagen is throttling down the production of its bread & butter car, the Passat in reaction to lackluster demand. Read More >
Germany’s metal worker union IG Metall proposed a new plan yesterday to solve the overcapacity at Opel without undue grief on its members: The union will agree to the closure of Opel’s Bochum plant, if Opel guarantees that no hobs will be lost until 2018. Reuters takes that as a tacit warming up to the inevitable, while demanding the seemingly impossible. Read More >
Industrial-strength theater
Yesterday evening, while yours truly was in seedy Tokyo bars, rubbing shoulders and more with paid informants, word reached us that Opel’s new sales chief Alfred Rieck allegedly threw-in the towel and left Opel in disgust, after only seven months of valiantly trying to move the damaged goods called Opel cars. After a few phone calls to Germany this morning, a different story emerged. Siehe unten. Read More >
Word from Germany is that Opel’s head of sales and marketing, Alfred Rieck, is departing Opel after just 7 months on the job.
Here is today’s other baffling science story: In its quest to save weight, Volkswagen is ripping aluminum out of plans and bills-of–material, to replace it – with steel. Not good old steel. They replace it with much better new steel. According to Reuters, “Volkswagen AG is using new high-strength steel to make cars lighter and comply with strict emissions rules, confounding forecasts that aluminum would be the metal of choice for reducing weight.” Read More >
Just married: Toyoda, Reithofer
Ever since Toyota and BMW started their trial marriage a year ago while sharing secrets and the occasional good time, things went very well for the Japanese/Bavarian couple. Japanese and Bavarians (and I can say that from years of experience) love to have fun, but also are stickler for form. In summer, the happy couple was formally engaged via a Memorandum of Understanding. In the rural parts of old style Bavaria and old style Japan, formal marriage often did not commence until there was proof that the arrangement would indeed be fruitful. With successful fertilization having been achieved, today, papers were signed for a formal and official alliance between Toyota and BMW. Read More >
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