With the debut of Audi’s A7 Sportback, and a BMW four-door GranCoupe coming in 2012, it’s clear that the four-door coupe segment is here to stay. At least in Europe. This year Mercedes is coming back into the segment swinging, with an updated CLS shown here in the first leaked official images [via Autocar]. But will the four-door coupes ever make serious headway in the US market? In the last 12 months, the CLS has sold fewer than 2,000 examples in the US market. VW’s Passat CC on the other hand has sold 29,114 units in the last 12 months, more than double the volume of the regular Passat. What does this say about four-door coupes in the US market? Probably that their sales depend heavily on the appeal of their sedan versions: Mercedes sedans have become handsome enough to make the CLS look overstyled, while the CC offers much-needed visual flair to the otherwise-anodyne Passat. But will the segment grow as BMW and Audi wade in?
We object to the misleading, eye-catching advertisement, because contrary to the grandiose statement made in it, Opel is not actually offering a ‘lifetime’ guarantee
In competition law, there’s a principle that forbids any marketing statement that contains objective untruth. Statements that are a “lie” at first glance can not be “clarified” with an asterisk or be made relative. We don’t reject the notion that this car guaranty is different from those offered by other manufacturers. But the misleading title “lifelong,” which suggests an unbeatable advantage over the competition, has no place in advertising.
And considering that the Opel warranty is limited to 160k kilometers, that seems like a fair conclusion. Unless of course Opel is admitting that its cars are literally not designed to go more than that distance. Either way, Opel’s major brand-building effort is not off to a good start.
Remember jetgate? Imagine what congressional roasters would have said if they would have found out that their wards of the state not only own their own airline, but a sizable share of an airport? Unthinkable. In Germany, nobody bats an eye. Read More >
For the first time in recorded history, the Volkswagen Group sold (not just produced) more than 4m vehicles in the period from January to July. Actually, it’s 4.16m units. In the same period of 2009, they had moved 3.65m units. Which translates into a growth of 13.7 percent. In a communiqué, Volkswagen proudly announces that they outpaced the overall world market. Which had grown 13.4 percent in the same period. Read More >
In the last installment of our New Or Used? series, Sajeev, Steve and our Best and Brightest teamed up to help a reader find the modern equivalent of a Volkswagen Microbus. Because answers were limited to US-market vehicles, this CrossTouran wouldn’t have made the cut, but in a perfect world, this might just have been the car our reader was looking for. But with a starting price of €27,700 ($35k) for a 105 HP version, it’s still missing the kind of US-market appeal that might tempt VW planners to send it stateside… especially with the more American-friendly Tiguan starting at $23k, and the more off-road-capable Touareg going for about $40k. But if a small, AWD van is what you’re looking for, there is an automaker willing to take a risk on your peculiar tastes: the next-gen Mazda5 may not be a looker, but it’s said to come with an AWD option when it debuts in the US early next year.
If you are under water with your car, will any friendly GM dealer bail you out? Of course. If you live in what was formerly called “East Germany.” Read More >
TTAC’s writers don’t always agree with each other, but we can’t help but rub off on each other a little bit. After all, as our Jack Baruth puts it, “great artists steal.” Lately we’ve been treated to a tour of Jack’s love-haterelationshipwith thePorsche brand in his take on Paul Niedermeyer’s “Deadly Sins” series. And if the latest news on Porsche’s product plans [via Auto Motor und Sport] are anything to go on, we can probably expect more Baruthian takedowns of Zuffenhausen’s flights of fancy going forward.
Just how American is the new Volkswagen Jetta? When a German car company comes out with a new car, they usually release it in Germany first, so the Teutonic car bible Auto Motor und Sport can run a big multi-page review in the front of the magazine. Not only was the 2011 Jetta launched in the US, but the latest issue of AM und S carried only a half-page mini-review. In the final paragraph, the buff book explains that smaller gas engines and a variety of diesels should be available for Germany, and that
Here [in Germany], the comfortable Jetta will get a higher-quality appointments/equipment (hochwertigere Ausstattung) as well as a multi-link rear suspension.
The hochwertigere Ausstattung line is (purposefully?) vague, and could mean that the German-market Jetta will get a better-quality interior (as implied by the caption “US version with hard plastic and simple instruments”) or that it will simply come with a higher equipment level. In any case, don’t expect the German market to be thrilled by the version that we drove. Or that VW’s “Das Auto” tagline means much of anything to our Mexican-built Jetta.
Hush. Don’t tell American GM customers how GM’s Opel subsidiary plans to prop up seriously flagging sales. Opel can use a serious injection of something. Opel’s German sales were down by 43.5 percent in July. And Opel doesn’t have China to save their necks. Today, Opel announced their version of the Ardennen-Offensive: A last massive strike at the hearts and minds (and pocketbooks) of their customers. A warranty for life. As they say: Read the fine print. Read More >
Running a multi-national car company the size of, say, General Motors, Ford or Toyota means having lean, efficient operations. In the SUV/light trucks segment, turning a profit is easy. Because of the inherent profitability of these products, your operations don’t need to be that efficient to turn a decent profit. Where you really need to concentrate on profits is the other end of the scale. The small car market. This is where raiding the parts bin, nicking a platform from another division and moving production to a low cost country are taken as read when producing a plan for your next small car. But what if you’re trying to break into a market where small cars need to be firmly in the “four figures” price bracket? Well, this is the problem that Volkswagen is having in India. Like China, every car maker wants a piece of this Asian Tiger Elephant, but Volkswagen just simply doesn’t have the presence there to make their cars profitably. Or do they? Read More >
Official numbers for July sales in Germany are out now, and did we mention that the Verband der Importeure VDIK (German Association of Car Importers) is usually reliable? They said 237.500 cars in July. The official number, as reported by the Kraftfahrtbundesamt, is 237.428. The official drop is 30.2 percent. Read More >
Official numbers for July sales are not out yet (the Kraftfahrtbundesamt will report later today aor tomorrow), but Automobilwoche [sub] heard from the usually reliable Verband der Importeure VDIK (German Association of Car Importers) that new registrations dropped in July by 30 percent compared to July 2009. Germans bought 237.500 cars in July. This is bad, but not as bad as it sounds. Read More >
How things change: Last year, the death of the automobile was prognosticated. Maybe little cheap econoboxes. Luxury cars? Forget it, dead as dinosaurs. Don’t even mention dinosaurs. This year … just have a look at Audi. Read More >
Some people (like about half of the nation) are convinced the Government has a conflict of interest when it comes to Toyota. Many believe there is a witchhunt against Toyota by a government, and by unions that want GM’s major competitor bleed money and market share before the big GM IPO. 25 percent believe the criticism stems from an outright desire to help GM, while 38 percent disagree and 37 percent aren’t sure. Whatever the reason may be, Toyota is beginning to show battle fatigue. Read More >
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