In our post about McLaren having no interest in producing a sports car for the masses, I mentioned I didn’t ask Wayne Bruce, McLaren’s communications director, if the company was considering producing an SUV like many of the other expensive marques. Well, Mr. Bruce read the post and contacted me, saying that he wished I had indeed asked him that question because the answer goes to the heart of what the McLaren brand means to the company and to its customers. Other car companies might be well served to emulate the clarity with which McLaren understands their own brand. Read More >















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