Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s lineup is cheap, in the negative sense. Something must be done.

The regional boss of the automaker with the saddest Detroit auto show display knows that stigmas aren’t erased overnight. But he’s got ideas on how to turn things around. In the meantime, Americans are going out and purchasing ever greater numbers of the company’s cars. Especially last month. Read More >

May brought happier sales number for Ford Motor Company compared to the lackluster month that preceded it, though the same can’t be said for the Lincoln brand. Despite a 0.7 percent overall sales gain last month, Ford’s 1 percent year-over-year uptick in volume was countered by Lincoln’s 5.2 percent sales drop.

It’s the 11th consecutive month of year-over-year volume loss for the premium brand once described as “resurgent.” True, Lincoln’s sailing in far calmer waters that it was a decade ago (or even a handful of years back), but its engines seem to be set to slow astern. After achieving a post-recession sales peak of 111,724 vehicles in 2016, Lincoln’s sales slipped ever so slightly in 2017. It’s now down 13.4 percent over the first 5 months of 2018.

Lincoln’s upcoming Aviator can’t arrive soon enough. Read More >

The American car market in May reflected several stereotypes, not the least of which being that Jeep is the engine that’s currently driving the FCA machine.

The picture as a whole? Well, it’s largely flat, with continued light truck demand seeming to offset dips in car sales.

Read More >

It’s Fiat Chrysler Friday, apparently. Updates continue to trickle out of Italy, where FCA CEO Sergio Marchionne was hounded by press following the unveiling of his company’s five-year product plan.

A plan, it should be noted, that completely ignored Chrysler, Fiat, and Dodge. With talk of the four important global brands out of the way, Marchionne opened up on the lesser divisions. So, what does the future hold for Dodge, the most ignored brand of the day? Not a hell of a lot, apparently. Read More >

The first part of Fiat Chrysler Automobiles’ five-year product plan has emerged at the automaker’s Balocco proving grounds near Turin, Italy, where company brass detailed the near future of four key brands: Jeep, Ram, Alfa Romeo, and Maserati.

Yes, no mention of Chrysler, Dodge, or Fiat. They’ll get to that later this morning (is there a bell tolling for one or more of those brands, at least in America? Stay tuned…)

What we know at this point is that the company has no plans to back away from its goal of dominating the globe with the Jeep brand. There’s more SUVs coming — plenty of them, and hybrids, too. For North American truck buyers, a dedicated off-road variant of its new Ram 1500 is assured, giving the Ford F-150 Raptor a run for its money. FCA would prefer accepting your cash in that segment. Read More >

A larger-than-average new vehicle inventory, compounded by a change in strategy and dismal April sales figures, means fewer vehicles leaving Nissan assembly plants in the United States and Mexico in the foreseeable future.

The automaker plans to cut production by as much as 20 percent in the hopes of firming up its bottom line. Read More >

Specialty green models don’t normally end up in lots across the country, at least not initially, and the upcoming Subaru Crosstrek plug-in hybrid is no different.

The resurrected green variant of the wildly popular Crosstrek, which bit the dust following slow sales in 2016, appears late this year as a 2019 model, only this time with real all-electric range and a corresponding plug. It’s a model born of the automaker’s partnership with Toyota, and the Crosstrek PHEV borrows powertrain components from the plug-in Prius Prime. (Whether it’s a direct carryover remains to be seen.)

As your author noted on Twitter the other day, this model seems tailor made to become the darling of hip, achingly progressive enclaves everywhere. While that could one day be the case, four-fifths of U.S. states won’t see the model upon its roll-out. Read More >

The second-generation Volvo XC90 announced the brand’s confident and triumphant return to the forefront of automotive discourse. With its parental troubles behind it, the 2015 model year XC90 arrived with dignified, upscale sheetmetal and served as a styling template for future models like the S90 and XC60.

It also heralded the brand’s move towards downsized powerplants assisted by electric motors.

The company’s CEO, Hakan Samuelsson, sees a not-too-distant future where plug-in hybrids make up a quarter of its sales — an attainable goal on a global scale, given China and Europe’s fondness for such models. In the United States, though, Volvo’s plug-in XC90 — lately, anyway — seems to be headed in the opposite sales direction as its plug-free model. Slightly odd, as plug-in hybrids are ascendent in America. Read More >

Often found in its larger, older sibling’s shadow, Acura’s compact RDX crossover can at least boast of being the brand’s best-selling vehicle. Over the first four months of 2018, Americans picked up 15,326 of the little crossovers, versus the MDX’s 13,909.

But with popularity comes responsibility. As production begins in Ohio on the next-generation RDX, Acura’s smallest crossover must overcome its own falling sales in order to help reverse the brand’s flagging fortunes. Read More >

Given the automaker’s sales numbers, it’s not the wildest prediction. Investment bank Morgan Stanley sees General Motors’ American passenger car lineup — or most of it, anyway — disappearing in the near future.

The move would see GM adopt a similar product strategy as its Detroit Three rivals, with sedans relegated to overseas markets and focus placed firmly on the production of trucks, crossovers, and SUVs. Barring $4 or $5 gasoline, domestic buying habits make this prediction seem inevitable — and there’s already rumblings of an impending cull in the automaker’s stable. Read More >

We’re talking one of those 1950s Leave It To Beaver-type families, not those downsized 1980s-onward broods. Yes, the range-topping utility vehicle under development by Fiat Chrysler’s sporty Alfa Romeo division will likely boast three rows and seven seats, according to UK publication Autocar.

It’s far removed from the diminutive Alfas of yesteryear, such as the 2000 GT Veloce driven by the titular character in Shaft In Africa, but it’s necessary to seduce the space-hungry American market. It’s also just one of several new products expected to be announced by FCA boss Sergio Marchionne next month. Read More >

While fewer competing models in a given segment stands to benefit any automaker left in that realm, Toyota isn’t sure just how loyal Ford car owners are to the Blue Oval brand.

Behind the scenes, there’s surely much licking of chops, but Toyota Motor North America CEO Jim Lentz wasn’t forthcoming with conquest predictions when he talked with Automotive News TV this week. One thing was clear, however. Toyota will remain a full-line brand for the foreseeable future, and the automaker stands to field a more car-heavy product mix for some time to come. And it’s just fine with that. Read More >

By that, we mean the figure “199,” not the overall cost of leasing. Moving on…

Honda’s only true EV, the Clarity Electric, began arriving at dealers in California and Oregon Thursday, completing a green trifecta that includes a plug-in hybrid variant and hydrogen fuel cell model. It also carries a lease price that undercuts its rivals by quite a bit.

While Clarity EV lessees stand to pay significantly less for their eco-conscious ride, both up front and on a monthly basis, they’d best familiarize themselves with the location of charging stations. Read More >

While French automaker PSA Group’s newly created North American headquarters resides in the warm, sunny South (Atlanta, to be exact), PSA North America CEO Larry Dominique’s mind often turns to that frosty land to the north.

That’s where PSA, maker of Citroën, Peugeot, and DS vehicles, feels it can gain a firm foothold once it begins shipping its vehicles to North America. A decade-long re-entry plan is already underway, but French car aficionados must first make do with the company’s mobility services. Real, actual cars will follow, and Dominique sees Eastern Canada as key part of the company’s plan. Read More >

One country waves the stars and stripes; the other, a big, red maple leaf. One calls those rain catchment thingies gutters, the other (or at least parts of it) insists on calling them eavestroughs. The differences are vast.

Despite their cultural and regulatory peculiarities, both Americans and Canadians seem to agree that the Toyota Tacoma‘s sales should only ever go in an upward direction. So far this year, buyers on both sides of the border provided nearly identical sales growth for the midsize pickup.

It’s a good thing Toyota worked out its production constraints. Read More >