Last week, we reported some totally discombobulated June sales numbers from China. People’s Daily had reported that “China’s auto sales slumped by 17.4 percent in June from May, to less than 10 million vehicles.” Hooooo-kay. If you say so.
Now, state-run news agency Xinhua reports numbers that make a bit more sense. Still not the official CAAM data, but close enough. Read More >
Because we are halfway through the year, we’re mixing things up a little by comparing June sales to six-month totals instead of to June 2009 sales.
Toyota takes the C-Segment crown with the one-two punch of its mixed Corolla/Matrix sales. A breakout here would be nice, but since Toyota’s not offering, we’ve included the HHR with Cobalt and the Jetta with Golf to even things up a little. Credit the Focus for selling with the best of them without a hatchback platform-mate, and note that the Elantra’s monthly number has improved considerably relative to its six-month average.
These six sedans are the fleshy part of the American car market. Big-name D-segment sedans sell like crazy, and pretty much made Honda and Toyota what they are today. Their dominance of this segment, often called “Camccord” after their two best-sellers, remains unchecked as each has spent three months on top of the chart. But there’s danger down below. Hyundai’s Sonata has been making steady progress all year (June excepted), and the Malibu has enjoyed more modest, but equally steady growth. Altima all but matched Camry in February, and gave Accord a scare in March. There’s still a tight pack of four nipping at the heels of the big dogs. Time to start coming up with a new nickname for the D-Segment?
Just yesterday, I noted in my write-up on Mazda’s June sales performance that
with a Nagare-saddled Mazda5 replacement waiting in the wings, Mazda isn’t even well positioned to defend the segment it helped define in the US market, just as GM finally starts taking it seriously
Well, today Mazda announced to Automotive News [sub] that it would be targeting 30k annual sales of the Mazda5’s “Nagare-saddled” replacement. Last year’s 18,488 units was the second-best sales year on record for the 5, as sales fell from 2008’s all-time high of 22,021. In short, Mazda’s compact CUV has always been at least 8k units away from its new Mazda5 sales goal. On the other hand, Mazda never properly marketed the 5, and both GM and Ford are moving into the segment with the GMC Granite and Ford C-Max. Will Detroit’s move into this otherwise-ignored segment (currently contested by only the 5 and the Kia Rondo) bring buyers in, or force already-marginalized players like Mazda out? The fate of the 5 seems to hang on the answer to that one question.
“2010 could become the best year in the history of the automobile,” said Daimler’s Zetsche today, while Automobilwoche [sub] was furiously scribbling notes. “The best times of the car are in front of us.” Times are especially well for manufacturers for luxury cars. Had Dr. Z been drinking? Not necessarily. Read More >
And again, it’s time for a TTAC tradition. We ask the patent-pending TTAC market oracle: What were last month’s new car sales in China? TTAC was forced to develop this oracle, because China is always a bit late in reporting official numbers (it’s a big country.) So we devised our patent-pending China prediction system, call it the I-Ching of the automotive business: Take GM China, deduct a few points, and like a miracle, you have the performance of the Chinese market. Works all the time. Usually. Sometimes, it doesn’t.
Our oracle says that the Chinese market will come in at a growth in the low 20 percentile range. Why? Read More >
In Brazil sales numbers are also coming in. See tables below. The story is the opposite of last month. This time around: month to month, good; year to year, bad. Flip flop! Read More >
Look at our overall June sales numbers, and it’s clear that Daimler beat BMW Group last month (with help from an estimated 11 Maybach sales). By brand though, BMW won the volume game by nearly 1,000 units, with Lexus about another 1,000 units behind Mercedes. In general though, things were good in the luxury sector last month. In terms of percentage, the three “backmarkers” of the luxury field made some of the most dramatic gains, with Porsche booming 137 percent, and Jag/Landie combining for a 53 percent increase. Full numbers post-jump.
In the first six months of 2009, Mazda sold over 7,000 more vehicles than did Subaru. This year, Subaru’s six month volume is over 10k units higher than Mazda’s. Meanwhile, in a scenario that does not bode well for the forthcoming Mazda2-Fiesta showdown, Ford’s Escape outsold its Mazda Tribute cousin 15 times over. In 2002, for comparison, that ratio was closer to three Escapes for every Tribute sold (145,471 to 44,989). And with a Nagare-saddled Mazda5 replacement waiting in the wings, Mazda isn’t even well positioned to defend the segment it helped define in the US market, just as GM finally starts taking it seriously. Mazda has little room for failure… and plenty of opportunity. There will have to be many more months like this one.
Like several other full-line manufacturers, Nissan’s car sales lagged in June (up 2.7 percent), as the brand’s nearly 11 percent growth was driven primarily by increases in truck sales. On the other hand, few of its vehicles actually lost sales. The Cube dropped 11 percent to 1,896 units, and the Altima fell 2.6 percent, as did Nissan’s sportscars, the 370Z (-3.5%, 892 units) and GTR (-44%, 84 units). Every truck and Infiniti vehicle was up, though, leaving Nissan with a solid, if generally weak sales month. Full numbers after the jump.
Impreza and Tribeca were the only Subarus that failed to improve on their June 2009 sales numbers last month, dropping 16 and 78 percent respectively. The Legacy could have grown more aggressively as well, essentially holding steady at last year’s level. Outback and Forester continue to be the big winners, combining for over 14k sales, or about two-thirds of Subaru’s monthly volume.
Honda may not have suffered from a recall crisis the way Toyota did earlier this year, but its sales are equally flaccid this month, increasing only six percent in a month when the market grew by double digits. Because it doesn’t have a convenient excuse for this weakness, one is forced to conclude that its products simply aren’t resonating with consumers. Accord grew by less than 12 percent, despite including sales of the brand-new Crosstour CUV, which means the sedan has gone soft as the new “wagon” sold 1,848 units. Insight continues to flounder, failing once again to crack 2k units, and the ZDX appears to be just the latest unpopular product for Acura, selling only 265 units last month. Without solid growth from reliably popular products like Civic (+26.3%, 26,474 units), CR-V (+17%, 16,041 units), MDX (+63.8%, 3,847 units) and TSX (+33%, 2,510 units), Honda would be in deep, deep trouble.
Despite struggling with a recall scandal early this year, Toyota has held on for a 10 percent sales increase in the first half of 2010. Of course, that achievement had a cost, namely a huge first-half binge on incentives. Now that Toyota is dialing back the spiffs, its sales are becoming downright flaccid, expanding only 7 percent in a June that saw 11 percent market growth. That means Toyota is slowly falling behind, now that it no longer has either an untouchable reputation or record incentives. Old standbys like the Camry and Corolla may have increased, but only to the tune of single digit growth. Meanwhile, Lexus, Scion and Toyota cars performed worse than June of 2009, leaving trucks to bring Lexus and Toyota sales up into the low double digits. Toyota’s hybrids sold 14,639 units, despite a decline in Prius sales, which still make up the bulk of Toyota’s hybrid sales. Toyota has not published fleet or retail numbers. Full volume numbers after the jump.
Once again, Hyundai-Kia have netted another positive year-over-year month, with both brands shattering their June sales records and Hyundai setting a new all-time monthly market share record. Hyundai has been year-over-year positive for 18 months straight now. Most importantly of all, in this weak market, is Hyundai’s claim that
The strength of our new product has driven a 45 percent pure retail sales increase while simultaneously allowing us to reduce incentive spending by about the same amount…While our total sales are up 25 percent calendar year-to-date, our fleet sales are down 21 percent
Please believe, every automaker in the US market wishes they could say that right now. Full numbers after the jump.
A year ago, Chrysler used one word to qualify nearly every sales figure it gave in its June 2009 sales report: Retail. Today, Chrysler blithely reports that overall sales were up 35 percent, but fails to use the “R” word even once in its June 2010 release, suggesting that it benefited from heavy fleet sales in the face of an otherwise soggy market. How else do you sell 3,978 Sebrings and 6,400 Avengers in a month? The fact that Dodge saw a 67 percent increase, although that was largely in comparison to the utterly wretched June the brand endured last year. In fact, compared to its relatively strong May performance of 104,819 units, Chrysler shed about 10k sales, falling to 92,482 total sales. That’s under the 95k monthly “survival” rate cited by CEO Sergio Marchionne. All this while Chrysler spends an estimated $1.4b on advertising this year. This, to paraphrase another automotive blogger, is beyond the valley of the not so good.
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