Category: Sales

By on July 21, 2017

Detroit Hamtramck Assembly Plant Cadillac CT6 - Image: GMThe possibility, or even the necessity, of turning General Motors’ Hamtramck, Michigan, passenger car assembly plant into an SUV/crossover facility in the next half-decade has the company considering the discontinuation of the Chevrolet Impala, Chevrolet Volt, Buick LaCrosse, and recently launched Cadillac CT6.

According to a report in Reuters, General Motors is in talks with the United Auto Workers about replacing the increasingly unpopular products currently built in Hamtramck with in-demand utility vehicles. Also in question is the future of the Michigan-built Chevrolet Sonic and the Canada-built Cadillac XTS, which has enjoyed stays of execution in the past.

On average, GM had a 111-day supply of the six models in its U.S. showrooms heading into July 2017. 70 days’ worth of supply would be appropriate. Combined, the Impala, Volt, LaCrosse, CT6, Sonic, and XTS account for 6 percent of GM’s U.S. sales in 2017.

In 2008, the Impala, LaCrosse, and the Sonic’s Aveo predecessor — merely three of the nameplates — accounted for 12 percent of a much more voluminous GM U.S. operation. Read More >

By on July 20, 2017

BMW Ian Roberts - Image: BMWAfter a near decade-long run at the helm of BMW Group’s sales and marketing department, Ian Robertson is retiring.

Taking over from the Englishman Robertson will be Pieter Nota, a Netherlands native who is anything but representative of the BMW establishment, every inch not automotive industry insider. Nota comes from Royal Philips, where you buy your electric razors, and formerly worked at Beiersdorf (where you buy your Nivea moisturizer) and Unilever, which fills your grocery store shelves with Axe, Hellmann’s, Ben & Jerry’s, and Dove.

I can’t believe it’s not butter a board member. Read More >

By on July 19, 2017

2018 Honda Accord Touring - Image: HondaHonda’s probably right.

The coupe, long a staple of the American auto industry, is fading fast. Between automakers who insist on using phrases such as “four-door coupe” and “SUV coupe” and automakers that are just plain killing off coupes and consumers who favor more practical bodystyles, one wonders how rare the bodystyle will be in 10, or even five years.

Now, the tenth-generation 2018 Honda Accord has appeared and the coupe variation we’ve known for decades is off the table. No coupe. Coupe be gone. Coupe discontinued. Coupe defunct. Coupe dead. Coupé de grâce, to thoroughly muddle the French.

Yet it’s Honda’s belief that the new sedan is enough to keep Accord Coupe buyers from straying from the fold. Read More >

By on July 18, 2017

2018 Hyundai Sonata - Image: HyundaiLaunched for the 2015 model year, the seventh Hyundai Sonata was not the avant-garde successor to the 2011-2014 Sonata for which many hoped. The new Sonata, while objectively better in virtually every way, was missing a key ingredient.

For 2018, Hyundai has thoroughly refreshed the seventh-generation Sonata, hoping that a far more aggressive front fascia will draw more eyes. Hyundai went much further than the superficial, however, by stiffening the Sonata’s structure, upgrading to an eight-speed automatic, and including more safety equipment as standard fit.

Yet while Toyota and Honda believe their new Camry and new Accord can ignite the midsize sedan segment in a bid to wage war against a crossover onslaught, Hyundai’s goals for the refreshed 2018 Sonata are far more modest. Much more modest. Más modesto. Read More >

By on July 18, 2017

2017 Chevrolet Sonic - Image: ChevroletAmerican car buyers are increasingly turning their backs on subcompact cars.

During the first six months of 2017, the subcompact car losing the greatest number of sales is the Nissan Versa, which is suffering as Nissan realigns its dealer strategy to emphasize certified pre-owned cars.

But the subcompact car losing the second-highest number of sales is the Chevrolet Sonic, which has declined 37 percent this year (for a 10,334-unit decrease). In a continued attempt to dramatically reduce Sonic inventory — GM had a 159-day supply at the beginning of June; a 43-day supply at the beginning of July — GM is extending the scheduled plant shutdown at the Chevrolet Sonic’s Orion Township assembly plant north of Detroit, Michigan.

There are side effects from such a shutdown, an aftertaste following the swallowing of a bitter pill, spin-offs from a show nobody was watching to begin with. Read More >

By on July 17, 2017

2017 BMW X1 white off road - Image: BMWDepending where you live, it’s possible the shift away from luxury cars to luxury SUVs is dramatically more apparent than America’s nationwide figures suggest.

In 48 of 50 states, luxury utility vehicles outsell luxury cars. In seven states, premium brand utility vehicles form more than 65 percent of the premium market.

But according to Edmunds, the two states in which luxury cars still outperform luxury utility vehicles account for 31 percent of America’s luxury SUV market. Read More >

By on July 17, 2017

2017 Cadillac Escalade

If Cadillac’s top boss, Johan de Nysschen, had his way, The Hunt for Red October would feature a scene in which Capt. Vasili Borodin describes his dream of seeing the United States in an Escalade, not an recreational vehicle.

While General Motors’ luxury division counts on American and Chinese buyers to keep it flush with cash, there’s still room in the fold for other markets. Assuming, of course, those citizens have a willingness to cast off deep-seated consumer habits and, perhaps, prejudices.

After dropping pedestrian vehicles for an all-prestige lineup, GM’s conquest of the Russian luxury market hasn’t yet occurred, though it’s still early days. Sales are looking up. With a new partner in tow, Cadillac feels confident it can muscle out the Germans on the streets of Moscow and St. Petersburg. Read More >

By on July 13, 2017

2017 Alfa Romeo Giulia Ti - Image: FCAWe can’t call it The Big Mo. Medium Mo might also be too strong a term.

But Fiat Chrysler Automobiles’ Alfa Romeo division is beginning to pick up a measure of Giulia sales momentum in the United States. And with the launch of the Alfa Romeo Stelvio, Alfa’s first utility vehicle, occurring now, we should expect to see major improvements in the third and fourth-quarter of 2017.

But this big medium modest momentum comes as high-profile Alfa Romeo Giulias, the Giulias that land in the hands of the people who tell the world about the Giulia, fail with shocking regularity.

The latest failure? Last night, in the hands of a Jalopnik crew that lived to tell the tale. Read More >

By on July 13, 2017

2018 Chevrolet Equinox red - Image: GMGeneral Motors’ diesel-powered 2018 Chevrolet Equinox arrives at dealers later this summer, but despite the third-generation Equinox’s anticipated popularity, diesel Equinoxes will remain rare.

According to Automobile, the overwhelming majority of Equinox buyers will not stray from the standard 1.5-liter turbocharged four-cylinder. With three-quarters of Equinox customers expected to stick with the 1.5T and 20 percent optioning up to the 252-horsepower 2.0T, GM clearly expects few buyers to line up for the diesel.

So why does GM bother? Two reasons. First, “ We believe that there are customers who would be interested in a diesel variant,” Chevrolet spokesperson Michelle Malcho told TTAC this morning.

Second, 5 percent of Equinox volume — not F-Pace or X5 or Range Rover, but 5 percent of Equinox volume — is quite a bit. Read More >

By on July 13, 2017

2018 Chevrolet Equinox vs Impala/Cruze/Malibu - Images: GMIn June 2017, General Motors reported 29,182 U.S. sales of its Chevrolet Equinox, the company’s most popular non-truck model in America.

A 49-percent year-over-year improvement made June the best month for the Equinox since May 2015.

Combined with sharp declines from Chevrolet’s three mainline sedans, it also made the Equinox more popular in June than the Chevrolet Cruze, Malibu, and Impala combined.

As if we needed more evidence that Americans want crossovers, not cars. Read More >

By on July 13, 2017

2017 Honda Civic Type R - Image: HondaWe had not yet seen the 2017 Honda Civic Type R.

We did not yet know at what lofty level the 2017 Honda Civic Type R would be priced.

We didn’t know precisely when we’d have an opportunity to purchase a 2017 Honda Civic Type R. We didn’t know how powerful it would be, whether there’d be a CVT option, if the Civic Si would be powerful enough to decrease Type R demand, or how many aero-aiding elements the Civic Type R would be wearing when it came off the boat from the UK.

But we were told Honda thought it could sell 2,000 Civic Type Rs per month. Which is impossible. Read More >

By on July 12, 2017

2017 Jaguar F-Pace - Image: JaguarJaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.

Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.

A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.

And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel. Read More >

By on July 12, 2017

Volkswagen Slovakia Werk Bratislava - Image: VolkswagenAn inconsequential 1,630 copies of the Volkswagen Touareg were sold in the United States during the first half of 2017.

It’s therefore unlikely you’ll notice the Volkswagen luxury SUV’s absence now that Volkswagen has decided to eliminate the Touareg from its 2018 U.S. lineup.

Initially reported by Motor Trend yesterday, Volkswagen’s decision to discontinue the Touareg was confirmed to TTAC by Volkswagen of America spokesperson Jessica Anderson today. “Our focus for the 2018 model year is the all-new Atlas and redesigned Tiguan.”

So is the Touareg done, or just done for now? Volkswagen of America won’t say. Read More >

By on July 12, 2017

2017 Honda Ridgeline

The Ford Ranger is poised to return to the domestic market in 2019, accompanied by all the fanfare befitting a junior American icon. Unless the Blue Oval totally botches the job, everyone anticipates the reborn Ranger becoming a big seller in the midsize truck market.

However, there’s already a smaller pickup syphoning off volume from its rivals before the Ranger can avail itself. While sales of most midsize truck models have been cooled by the gentle breeze of market stagnation, Honda’s second-generation Ridgeline has returned with a vengeance, enjoying favorable reviews and posting sales volume not witnessed in over a decade. While Honda still doesn’t move nearly as much midsized metal as Toyota’s Tacoma (which sold 191,631 units in the U.S. in 2016), the Ridgeline proves there is space in the marketplace for more than just body-on-frame offerings.  Read More >

By on July 12, 2017

2018 Toyota Camry Georgetown Kentucky assembly line - Image: ToyotaAs Toyota watches its RAV4 quickly climb sales charts, the Japanese behemoth estimates it will sell fewer copies of its new-for-2018 eighth-generation Camry than it has in six years.

According to Reuters, Toyota is targeting 30,000 monthly Camry sales in the U.S. once the 2018 model fully takes over. That’s 360,000 Camry sales per year, well below the 412,000-unit average Toyota has managed over the last half-decade; 7-percent below last year’s output.

Toyota considers the thought of overall midsize sedan demise “inconceivable” but is by no means blind to the segment’s evolution. Recent deaths, such as the Chrysler 200 and Dodge Avenger, followed the disappearance of the Mitsubishi Galant, Suzuki Kizashi, and domestic nameplate removals, as well. Remember the Mercury Milan, Pontiac G6, and Saturn Aura?

But as the midsize segment struggles, Toyota looks down from its lofty perch and sees the odds increasingly turning in the Camry’s favor. “If other automakers left the sedan market to focus more on SUVs,” Camry chief engineer Masato Katsumata says, “that would be an opportunity to expand our market share of the segment.” Read More >

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