Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.

Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.

Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? Read More >

For just the second time in 205 months, the Ram P/U range outsold the Chevrolet Silverado in the United States in September 2016.

It’s a victory wiped away by including GM’s other full-size pickup truck, the GMC Sierra, not to mention both Ram and Silverado are fighting for second place. The Ford F-Series is America’s top-selling truck line, outselling the Ram by 20,000 units and the GM twins by nearly 4,400 sales.

September was nevertheless the icing on the cake for a three-quarter period in which Ram’s pickups finished 27,549 sales ahead of their record-setting pace last year.

But Fiat Chrysler Automobiles placed a lot of extra cash on the hood to put so much icing on the cake.  Read More >

It’s not a revolution in fuel efficiency, but an evolution.

Ford added a healthy dose of new technology to the 2017 F-150’s 3.5-liter Ecoboost V6 powertrain, but the significance of the newfound efficiency depends on who you ask. To the folks at the Blue Oval, it’s a mileage boost worthy of celebration. To would-be buyers, it’s a minor perk, but tell me more about the torque. Read More >

General Motors has rolled out a unique variant of its popular midsize Chevrolet Colorado pickup in advance of U.S. military trials scheduled to begin next year.

The Colorado ZH2, seemingly plucked from the set of a Mad Max sequel, has seen its frame and body stretched, reinforced and modified to within an inch of its life, and draws its power from a hydrogen fuel cell.

If this sounds like eco-nonsense, and you’re wondering when the U.S. Navy will announce a return to sail, hold on — there are tactical advantages to the vehicle’s powertrain. Read More >

Will they, or won’t they? That’s the question nagging the minds of Ford Ranger and Bronco fans as they patiently await an official announcement from the automaker on the models’ return.

The Blue Oval will only confirm that two new products will take the place of the soon-to-depart Focus and C-Max at the Michigan Assembly Plant. However, in response to Republican presidential candidate Donald Trump’s recent comments about Ford, the plant’s UAW chairman identified those products to the Detroit Free Press. Read More >

It looks like the media attention heaped on Ford’s newly improved 2017 F-150 Raptor has made Fiat Chrysler Automobiles a little jealous.

The automaker unveiled a brash off-road truck concept at the Texas State Fair today, testing the waters for a possible production version. Think of the Ram Rebel TRX as a Hellcat 1500. Read More >

Ford Motor Company has issued specifications for its 2017 F-150 Raptor off-road performance pickup, and you can thank the company’s engineers for the attractive numbers.

The next-generation Raptor makes serious gains not just in horsepower and torque, but also in fuel economy. The mileage boost should make those dirt-flinging romps through the countryside just a little bit greener. Read More >

The soon-to-be-dead Chrysler 200’s legendary unpopularity saw many Fiat Chrysler Automobiles workers laid off, but a next-generation pickup is bringing them all back — and then some.

The automaker has received a handout from the Michigan Strategic Fund, allowing it to add an extra 700 autoworkers at its Sterling Heights assembly plant to work on a Very Important Product. Read More >

A document containing official horsepower and torque numbers for General Motors’ new 6.6-liter V8 Duramax turbo-diesel was found buried on the GM Powertrain website — before the company quickly deleted it.  Read More >

Move over Chevrolet, Ram and Ford?

It’s hard to say if American van and truck builders have anything to worry about after the head of Volkswagen’s commercial vehicles division publicly mused about jumping into the U.S. market. Read More >

General Motors of Canada workers are heading to the ballot boxes Sunday to vote on a plan that will bring final production of 70,000 trucks a year to Oshawa and new engine production to St. Catharines.

Vote tallies are expected Sunday evening.

Read More >

Trucks are coming back to Oshawa — kinda.

According to The Globe and Mail, a $400-million investment will fund upgrades necessary for Oshawa to perform final assembly of General Motors pickups using bodies manufactured in Fort Wayne, Indiana, and shipped to Canada.

Read More >

It seems as though you can’t turn around on the streets of Atlanta or the suburbs of Austin or the outskirts of Albuquerque without seeing a Ford F-Series pickup truck.

For 34 years running, Americans have registered more copies of the F-Series than any other pickup truck. A wide-ranging model lineup (just like its competitors) and top-selling rivals that split their sales between brands means Ford consistently and overwhelmingly sells more full-size pickup trucks than any other automobile brand in the United States. At the current rate of growth, Ford will sell more than 800,000 F-Series pickups in 2016, more than at any point since 2005.

While it’s impressive that Ford owns 30 percent of the American pickup truck market, perhaps the more daunting figure shows that 1 out of every 22 new vehicles sold in the U.S. is a Ford pickup truck.

But don’t be so easily impressed. Look northward, where the Ford F-Series is far more popular than it is in the United States. Read More >

Are the economic successes of Wall Street not being passed down to Main Street? Are concerns over the future post-November direction of the country fostering caution in the minds of consumers? Did certainty regarding forthcoming autumn incentives postpone summer purchases?

And might the benefits of a burgeoning midsize pickup truck class finally be inhibiting demand for full-size pickup trucks?

Whatever the reason, U.S. sales of full-size pickups declined in the summer of 2016 after growing much faster than the overall market coming out of the recession.

In fact, in August 2016, all six nameplates in the category produced fewer sales than they did one year earlier. During the same period, sales of midsize pickup trucks jumped 39 percent. Read More >

The next-generation Ram 1500, due to appear as a 2019 model, can’t afford any delays or Dodge Dart-like launch failures if it wants to challenge perennial front-runner Ford in the full-size pickup battle.

To ensure it doesn’t spend too much time in the womb, Fiat Chrysler Automobiles has taken the unlikely step of allowing some of its engineers to make their own decisions, Automotive News reports.

Clearly, when the success of one of its biggest revenue generators is at stake, the automaker is willing to kick tradition to the curb. Read More >