The Toyota Tacoma entered the year in an enviable position. Soaking up nearly half of all sales in the growing midsize pickup segment, the venerable nameplate’s spot on top of podium seemed unshakable.
Eight months later, Toyota seems spooked. The Tacoma’s market share is eroding, down to 38 percent of the midsize segment in August as its competitors surge. To stay ahead, the automaker plans to send a bundle of cash south of the border to boost production, Automotive News reports. Read More >











America’s midsize pickup truck segment grew 19 percent in the first seven months of 2016. But as demand for midsize pickups expands throughout the remainder of 2016, it’s increasingly unlikely that the Toyota Tacoma will be able to make the most of the heightened interest.


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