Category: Trucks

By on November 17, 2010

It’s definitive: The fabled New York Yellow Cab will either be replaced by a minivan made in Japan, or by a something made in Turkey. After a long “Taxi of Tomorrow” competition, the NYC’s  Taxi has now announced the final contestants:

  • Nissan’s entry is based on Nissan’s NV200 model, made in Japan.
  • Then there is the futuristic V1 by Turkish automaker Karsan Otomotiv. It has a wheelchair ramp, and a glass ceiling for admirers of the Manhattan Skyline.
  • Lastly, there is the bland entry by Ford, based on their Transit Connect ute.

Which one would the “Buy American” crowd prefer? The answer is easy: Read More >

By on November 15, 2010

By 2016, federal laws will mandate that the fleet fuel economy of light trucks and SUV’s will be 30 mpg. Which means manufacturers will need to get their thinking caps on if they are to meet this standard. If they don’t, they’ll have to re-think their position in a very profitable area of the market. Ford, which is synonymous with trucks, is planning a diet. Read More >

By on November 6, 2010

Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).

All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results.
Read More >

By on November 5, 2010

When gas peaked in 2008, and carmageddon ensued thereafter, many predicted the end of the world, and if that won’t come to pass, the total extinction of the pickup and SUV genre. Along with that, the demise of the U.S. auto industry was prognosticated, because it supposedly was more dependent on trucks than Robert Downey Jr, on uppers and downers. Conventional wisdom had it that we’d be driving bicycles, midgetmobiles, solar powered EVs, or use public transportation. Pickups? Only at Match.com.

Well guess what, as with all the crises before, it didn’t happen. Actually, the dinosaurs reign supreme. Read More >

By on November 5, 2010

The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…
Read More >

By on October 29, 2010

We’ve known that the Cadillac Escalade was America’s most-stolen vehicle, but we never asked why. The answer: GM didn’t put steering locks on a number of Escalade and other GMT9000 Ute model years, and shifters on these models are easily pushed out of “Park.” These weaknesses (and their ineffective fixes) allow thieves to push Tahoes, Denalis and Escalades to a safe spot where parts stripping can be done in a matter of minutes. And as the report details, Onstar is rarely effective at stopping quick snatch-and-strip-style thefts, because the damage is typically already done by the time vehicles are reported stolen. Hats off to WXYZ TV for looking past the statistics and finding the truth behind the Escaladae’s stealability. GM is reportedly working on a new steering column replacement for these vehicles.

By on October 15, 2010

From conflict-torn Afghanistan [via Newsweek] comes this strange tale of Taliban tribute to the “the vehicular equivalent of the AK-47”: the Toyota Hilux (more famous among Western car nuts for its infamous Top Gear adventures).

As the war in Afghanistan escalated several years ago, counterinsurgency expert David Kilcullen, a member of the team that designed the Iraq surge for Gen. David Petraeus, began to notice a new tattoo on some insurgent Afghan fighters. It wasn’t a Taliban tattoo. It wasn’t even Afghan. It was a Canadian maple leaf.

When a perplexed Kilcullen began to investigate, he says, he discovered that the incongruous flags were linked to what he says is one of the most important, and unnoticed, weapons of guerrilla war in Afghanistan and across the world: the lightweight, virtually indestructible Toyota Hilux truck.

Read More >

By on October 14, 2010

OK, we get it. Ford’s all-new global Ranger is “90 percent of an F-150” and it would make as much sense to sell it here as it would for Toyota to sell the Hilux alongside Tacomas and Tundras. We may not completely buy the argument that Fiesta, Focus and F-150 make for an adequate replacement to a true compact pickup in the US, but having starved that segment for so long, it’s understandable that Ford would now leave it to die. After all, nobody’s offered a truly new compact pickup for so long, it’s almost impossible to say whether the consumers or manufacturers killed off the once-burgeoning segment of efficient, utilitarian trucks.

With Mahindra struggling to offer its diesel pickups to American dealers, we aren’t holding out much hope of anything compact pickup-related changing anytime soon. Sure, there are whispers of a GM compact pickup in development (and some promising talk from Nissan), but that’s strictly in “wild ass rumor” territory. Meanwhile, VW is trying to apeal to more American consumers, doesn’t have a full-size truck lineup to cannibalize, and yet refuses to send its Amarok stateside. If any of the automakers is going to take a risk on compact (preferably diesel) pickups, Volkswagen seems like the one to do it. Alternatively, Mazda has its own version of the new Ranger and no full-sizers to cannibalize. Someone step up here!

By on October 11, 2010
I believe that, legally, I’m still their U.S. distributor. And I want trucks delivered to our dealers
Importing niche vehicles from an unknown foreign automaker has long been a fraught process for US-based entrepreneurs, and John Perez’s attempt to bring diesel-powered Mahindra pickups to the US has been no exception. For four years, Perez’s Global Vehicles distribution network waited while Mahindra sought EPA certification for its diesel pickup engine, and then six days after approval arrived, the Indian firm dumped Perez with little ceremony. Now Mahindra says it will consider giving franchisees to the dealers who paid Perez up to $200k for the right to sell Mahindras, but that it is not obliged to do so. Perez is suing Mahindra for failing to fill an order for pickups, while dealers are considering suing Perez and Mahindra is seeking to end its agreement with Perez so it can distribute pickups through independent dealers. Mahindra’s Roma Balwani tells Automotive News [sub]
The current dealers’ contract is with GV [Perez’s distribution channel, Global Vehicles] and hence they do not automatically become Mahindra dealers. However, we would be considering these dealers for our network if they are interested. We will need a new distribution network and soon we will start a dialogue with potential dealers, including the ones who are signed up with GV, if they are interested in signing up with Mahindra.
By on September 26, 2010

Ford has certainly made it easy to find appreciation for the original 1992 reskin of the Econoline, ’cause it’s only gone downhill ever since. What exactly does this (un)progression say?

By on September 21, 2010

With Ford’s Ranger scheduled to expire sometime in 2011, Ford’s Derrick Kuzak spends most of a recent interview with Pickuptrucks.com proclaiming the death of the American compact pickup market. But after trotting out the numbers, and talking up the F-150 Ecoboost, Kuzak finally gets to the real reason Ford won’t be selling the new Ranger in the US market.

The new Ranger is 90 percent of the size of an F-150. In the rest of the world, compact trucks have grown over time. They’ve become dual-use [vehicles for work and family] and they’ve increased cab size, payload and towing.

D’oh!

By on September 12, 2010

The first few months after the launch of a new product is seen as critical by car makers. This is the time they take the pulse of the market and determine whether or not the product struck a chord and is going to be a hit or not. Well, venturing bravely into new territory in Brazil, you would not be wrong if you said that Peugeot and VW swung and missed. Peugeot’s Hoggar and Volkwagen’s Amarok are going nowhere fast and are making their makers feel the blues. Read More >

By on September 11, 2010

Remember how we used to lament how Detroit was too truck and SUV heavy? Ford agrees. They think people buy way too much of the big stuff, and it will come back and haunt us. At least in Canada Ford thinks that way. The Calgary Herald reports that David Mondragon, chief executive of Ford Canada, has said that a combination of high incentives, low oil prices and pent up demand have created a short term boom for truck sales. “That’s a segmentation shift that’s not healthy for the environment, not healthy for the economy and long term, we need to see that shift go back to a more balanced approach,” said Mr Mondragon. That’s right. He said that the boom in trucks cannot last and that Ford must be prepared for the when that happens. Wow. A Detroiter (well, a VERY northern Detroiter) is actually suggesting that they may have to prepare for when the party ends? Read More >

By on August 26, 2010

Just days after Mahindra’s diesel-powered compact pickups were approved by the EPA for sale in the US, the Indian automaker apparently canceled its distributor agreement with Global Vehicles according to the message above that was posted to Mahindra’s Media site. Global Vehicles has had a deal to distribute Mahindra pickup and SUV models in the US since 2006, and has signed up 350 dealers to sell the Indian imports. Recently cracks in the relationship surfaced when GV sued Mahindra alleging that the manufacturer was delaying homologation for the US market. GV claims to have spent $35m preparing for Mahindra’s US launch, and dealers were said to have paid $200k apiece to obtain franchises. Meanwhile, Automotive News [sub] notes

The statement by Mahindra hangs a question mark over the 300 to 350 U.S. retailers who have signed franchise agreements directly with Global Vehicles, if the Alpharetta, Ga., company no longer is the distributor.

Nor is it clear that Mahindra has the power to terminate the agreement without a court fight.

By on August 20, 2010

After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].
Read More >

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