Wrangler went on a summer tear last month, more than doubling its July 2009 number, and leading SUVs to a strong rally. The segment’s top 18 nameplates all improved their year-over-year numbers last month, as gas prices look to hold steady through the summer (only the Suzuki Grand Vitara lost ground). SUVs should be way up again (year-on-year) this month as well, as Cash For Clunkers limited SUV sales in August 2009. Strong sales in this segment could continue into the fall on the strength of new launches like the Jeep Grand Cherokee, and Ford Explorer. On the other hand, with the Explorer moving to a Crossover platform and lines between SUVs and CUVs generally blurring, it’s becoming increasingly important to compare mid/large CUVs against this SUV segment. Based on that comparison, it’s easy to see that the mass market tends to pick road-oriented people-haulers rather than offroad-oriented rock crawlers. SUVs may be booming this summer, but in the big picture they’re melting away into the ever-expanding Crossover category. Hit the jump for a bonus graph of Luxury-brand SUV/CUV sales in July.
Category: Trucks
Schadenfreude recently brought the elder Niedermeyer out of his summer semi-retirement, and for the most part, it’s a consistent inspiration for much of our content here at TTAC. But as natural and healthy as it is to laugh and learn from the mistakes of others, for some reason I’m just not feeling it today. Blame it, if you must, on a certain mellowness that settles in over the glorious course of an Oregon Summer. One Robert Farago always said that hate must come from a place of love, so in the interests of getting TTAC back in lean, mean fighting form, I’m going to indulge in the worst kind of of auto-writing love-fest: I’m going to tell you about how much I love my car. Except that it’s not a car, and it’s not actually mine…
The best-selling nameplates in America may still be pickup trucks, but for the first time in nearly a decade, cars and car-based crossovers are outselling the body-on-frame competition. The shift occurred in the second half of 2007, as gas prices built to their Summer 2008 peak, and despite more reasonable energy prices, consumers do not appear to be going back to large trucks and SUVs en masse. And, as Automotive News [sub] reports, the downsizing of America’s buying tastes is doing more than just putting a fork in the SUV fad.
Yesterday we suggested that this line drawing of a smaller-than-full-size Chevrolet pickup meant that Chevy would be “recommitting” to the US market for compact pickup trucks. Today, however, Bloomberg reports that Chevy is planning a mid-sized truck for production in Thailand, and that GM is focusing its smaller pickup efforts on the developing markets in South East Asia and Brazil (importation to Europe is also planned). GM’s Martin Apfel explains
The logical consequence is to build where the customer wants it, as that keeps your costs down. [Thailand and Brazil are] the two centers of gravity for midsize trucks
What, you didn’t know that Amarok is Inuit for “Wolf”? Anyway, Forget Mahindra. Third-world compact diesel pickup fetishists can move their misplaced hopes for US-market salvation on Volkswagen’s Amarok. Not because VW is particularly likely to bring it to the United States, but because Auto Motor und Sport just posted a bunch of photos of the new single-cab version. Plus this sweet angle on the double-cab model. All this Eskimo wolf needs is a fire hydrant. And some magical way of passing EPA tests without an expensive diesel-scrubbing system. Not to mention a free pass on the Chicken Tax.
It’s been written at least a few times here at TTAC that crossovers are the methadone of SUV addiction, and Ford is proving the point, as it prepares to launch its 2011 Explorer. Once one of the most popular SUVs in America, the Explorer is going to a unibody chassis, and the reactions to teaser images on Facebook show that America is still struggling with its SUV addiction. Facebook reactions [in gallery below] show a mixed reaction to the Explorer’s new crossover-inspired look, including unfavorable comparisons to such “cute utes” as the Honda CR-V. Ford is reacting with a video [above] which describes the Explorer as a “21st Century SUV” that offers “do anything, go anywhere” capability. Which is funny, considering that the original Explorer was never exceptional at either off-road or on-road capability. But hey, who ever said that addiction was a logical choice?
Ford and Chevy blew the lid off our 30k-unit graph limit… don’t count the big trucks out just yet.
The only “real car” on Forbes’ most overpriced list is the Chrysler 300. Really. Despite being based on the compact Cobalt, Chevy breaks sales of its HHR out as a “truck,” in search of improved CAFE performance. And despite an MSRP of under $20k, the PT Cruiser-inspired wagon was still one of Forbes’ most overpriced vehicles of 2010. The rest of the list’s 11 models are unquestionably trucks, or truck-based utes, and save for Nissan’s Titan and Armada, they’re also all from Detroit automakers as well. If you’re looking for more reasons to build a cheap, utilitarian compact pickup truck (ahem, General Motors) this list has got ’em. Hit the jump for Forbes’ list of most overpriced vehicles, and the magazine’s formula for deciding who makes the cut for this dubious distinction.
If you’ve been reading TTAC regularly, you might have noticed that many of us have something of a soft spot for compact pickup trucks. And what started for me as an innate affinity for all forms of cheap, honest, rugged transportation has become full-blown affection on the strength of several months driving a ’92 Toyota with four-cylinders, four-wheel-drive and a manual transmission. Of course, all auto writers struggle with the disconnect between their personal taste and that of the buying public, and cheap full-sized trucks seem to have eliminated all chances of a re-investment in the segment. Ford, for one, has said that it plans on “replacing” its aged Ranger (which dies next year) with Ecoboost-powered F150 options and its Focus hatchback. Dodge, or Ram, or whoever builds the trucks in Auburn Hills is said to be considering an unibody Dakota replacement, but hasn’t made a peep about it in months. Meanwhile, GM is shutting down Canyon/Colorado production at its Shreveport plant by 2012, ending its half-hearted competition in the segment. But, according to Pickuptrucks.com (which is usually one of the best at breaking these kinds of stories), GM is considering a new entry into the otherwise neglected segment.
So much for seeing a Hyundai-branded Ram anytime soon. The company has clarified in a statement [via Reuters] that:
Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future. Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S
Which means that Ram will have to overcome a 20-25 percent sales slump over the last year on its own. And Hyundai will have to stick with cars, where it’s killing the competition anyway. Unless it hooks up with the other former Ram-rebadge-wannabe, Nissan. The Japanese brand is reportedly developing both full-size and compact pickups despite having had minimal success moving pickups in volume… a partnership there might benefit both.
When something that sounded too good to be true (say a cheap, compact, diesel-powered pickup) keeps getting delayed, you eventually just make your peace with the whole “too good to be true” part. That’s the only explanation for our recent lapse in Mahindra coverage: the news is depressing enough as it is. We last updated our Mahindra tag back in December, with news that a “Middle Spring” launch would be the latest of several delays for the Indian pickup venture. A news clipping [PDF] touting a March launch is still available at the Mahindra USA website. The latest from an actual human being? Mahindra’s US distributor John Perez tells Automotive News [sub]:
I don’t want to speculate anymore
Ruh Roh!
Reuters reports:
Hyundai made a proposal to Chrysler earlier this year under which the U.S. automaker would build a truck for Hyundai based on Chrysler’s Ram truck platform… Chrysler Chief Executive Sergio Marchionne rebuffed Hyundai’s initial approach in February… saying the automaker needs to focus on its established turnaround plans under Fiat SpA. But Hyundai continues to look at truck options and could come back to Chrysler, according to two of those with knowledge of the talks, who were not authorized to discuss the matter because the closed-door discussions were preliminary.
Ram sales were down 23 percent last month, down 20 percent calendar-year-to-date, and down 24.3 percent in rolling 12-month totals. Hyundai is doing just fine without a pickup. Chrysler may have been crazy to turn down a shot at easy volume (that might have gone to Nissan), but Hyundai would be crazier still to ask a second time. After all, Volkswagen’s Chrysler rebadge, the Routan minivan, has sold only 14,580 units in the last 12 months.
It might be hard to live down to that exact headline billing. And this Mini-based Wildgoose RV is certainly bigger than the human-powered RV we covered here. But of you’ve ever been around an original Mini, you’ll be able to appreciate the scale of this rig. Read More >
The weather is getting nice and the yen to explore America’s great outdoors is rising. It’s just a question of what the right size and cost of vehicle to take. If you work at Goldman Sachs, here’s a little number to consider for a quick weekend getaway. Is it the world’s biggest RV? If not, it sure gets a good grade for effort. Pop-outs on both sides on the first floor. The second floor lifts up from its bridge-safe position. And there’s even an optional third-floor patio-deck! Read More >
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