
Give the crew at Motor Trend some credit: they aren’t even pretending to be anything other than an advertising outlet for the automakers. Witness this particularly succulent bit of bragging by Ladyboy-Editor-in-Chief Edward Loh, published yesterday:
Ever wonder what it might cost to borrow a brand-new Nissan GT-R Black Edition for a year? Try 33,482,741 views. What’s that, you say? As of this writing, that’s the total number of views of the top 16 GT-R related YouTube videos Motor Trend has produced.
Until recently, Motor Trend at least kept up the mildest of facades that its million-dollar fleet of brand-new vehicles served some purpose that would be beneficial to the mixture of waiting-room residents, caged parakeets, and ESL students that makes up approximately 99.97% of its readership. That facade has now been thrown aside with a shameless flourish worthy of Messalina. Motor Trend, in its agent as an advocate for Nissan, has produced at least sixteen promotional videos for the Nissan GT-R. They have been duly rewarded with a one-year lease of a $106,000 car, something that would probably cost the little people out there in Readerland four or five grand a month if they wanted to have the same car under the same conditions.
There you have it. Editorial content, bought and paid for. But what’s this business about “meat in the face”?
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