Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on February 5, 2012


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Another one from the vaults: 2007 to be exact! — JB

I’d like to start this week with a bit of an apology – not for what I’ve done, mind you, but for what I am going to do. Fourteen years ago, I was a flat broke, know-nothing kid starting at the bottom of a small-town Ford dealership’s auto (and light truck!) sales department. The hours weren’t great, and most of the actual minutes were even worse, as Douglas Adams would say. On a monthly “draw” against commission of eight hundred dollars, I didn’t exactly live like a king. Heck, I couldn’t even afford to eat a real lunch. Instead, I’d buy two fifty-nine-cent McD’s cheeseburgers and wander over to the used car department, where “old Frank”, the finance manager for the “used side”, would be telling stories. After forty-plus years in the business, Frank knew all the tales of the car biz, and he wasn’t shy about telling them, no matter how disturbing, slanderous, or just plain obscene they might be. One lifeless Tuesday afternoon, I said to him,

“Hey Frank, you oughta write a book about this stuff.” Frank reacted to this mild suggestion with unconcealed disapproval and what was very possibly contempt, as if I’d suggested that he put a firecracker in the dealership toilet. His lit cigarette – yes, you could still smoke indoors at a car dealership back in 1994 – dangled dangerously out of his stained hand. He “fixed me with his eye”, as the Ancient Mariner did, and replied v-e-r-y s-l-o-w-l-y.

“I could do that,” he said, “but I won’t. I would never write or say anything against this business. I wouldn’t share our secrets, our business, our life, with people on the outside,” and here his glare became quite focused and intense as I shrank back in one of the used car building’s rickety old wire-frame chairs, “and neither… should… you.

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By on February 5, 2012

Gains in market share, that is. It’s market share that counts. That perplexing axiom had been drummed into me in the many decades I spent on the other side. You need to be faster than the overall market, or you fall behind. Of course, you can gain share by giving away cars, but you won’t do that for long.

Detroit had a big comeback last year. Let’s look how big. And let’s discuss whether Bloomberg is right when it predicts that “U.S. automakers led by General Motors Co. may lose share in their home market this year.” Read More >

By on February 4, 2012


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Since this was published, I’ve had the chance to meet Alex Roy, read his book, and watch as he has made the move into traditional motorsports, including a grueling stint in the Baja 1000. I rather like the fellow now, but I’m leaving the original text of the article since I’m not a huge fan of revising the past — JB

Shall… we… play… a… game? How ’bout that old Sesame Street standard, “One Of These Things Is Not Like The Other – One Of These Things Just Doesn’t Belong.” I’ll name four people, and you tell me which one “doesn’t belong”. Ready? Setta? GO! Read More >

By on February 4, 2012

Illustrating the state of the Japanese auto industry, and especially that of Honda, Honda unveiled its prototype of the NSX yesterday in Tokyo. The Acura sports car had been rumored for two years, and was shown at the Detroit Motor Show. Honda repeated in Tokyo what it had said in Detroit: Read More >

By on February 3, 2012


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To provide a little light weekend reading in the months to come, I will be syndicating some of the “Avoidable Contact” columns that I wrote for our friends at SpeedSportLife back in the day. At the same time, I will be restarting the “Avoidable Contact” series and publishing it here. Be aware that these are long posts, running from 2,000 words to twice that. You’ve been warned. Don’t forget to check out the nice folks at Speed:Sport:Life: their current lineup includes some great young writers and the well-known photographic excellence of founder Zerin Dube — JB

Gather ‘round, everybody. I have an epic tale to tell. It’s the story of how Fake Luxury Conquered The World. There are heroes, and villains, and sweeping vistas, and if we don’t exactly have a princess cooped up in a tower, we might have a few sexually liberated young women in airbrush-mural vans. Interested? Follow along with me as we return to the dark days of the early Seventies…

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By on February 3, 2012

Toyota announced its consolidated (i.e. including Daihatsu and Hino) 2012 sales plan today. It causes intensive head-scratching at other automakers, especially in Wolfsburg. Toyota plans to raise its 2012 global sales by a whopping 21 percent to 9.6 million. Read More >

By on February 2, 2012

Foreign OEMs put on a dog and pony show at the Washington D.C. auto show in anticipation of President Obama’s visit, but were ultimately snubbed when the President decided to check out some American iron instead.

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By on February 2, 2012

One month is far too premature to make any predictions about 2012’s sales race, but we still got our hands on the data, thanks to independent analyst Timothy Cain. As usual, the Ford F-Series and Toyota Camry were the top dogs.

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By on February 2, 2012

The 86 is not on sale yet, and people are already swapping engines. In a virtual way at least. In hachi-roku forums people are discussing the merits of more horsepower than the stock 200hp. They also wonder aloud how much additional power the hachi-roku can safely take. “Go for it,” says hachi-roku Chief Engineer Tetsuya Tada: Read More >

By on February 2, 2012

Hachi-roku Chief Engineer Tetsuya Tada credits his sons with giving him the impetus to develop this car. His sons are 24 and 27 now, they do not have a driver’s license and show no interest in cars. “They sit in front of the computer all day,” says Tada. “On Gran Turismo, they are better than their father. But they don`t want to drive.”

Tada tells how he took his boys to the racetracks since age 5 to awaken an interest in cars. It was a disaster, Tada admits:

“Manufacturers like to blame young people for having no interest in cars. Maybe we should blame ourselves. Manufacturers provided boring cars and focused on older people, because this is where the money is. We have abandoned young people.” Read More >

By on February 2, 2012

I already told you that today is not the official launch. Highly out of the ordinary at Toyota. Usually, when the members of the media are invited, the car goes on sale. Not in this case. In Japan, the car will be in dealers’ showrooms in April, I hear. Nonetheless, if I want one right away, I better hustle down to my neighborhood Toyota dealer and place an order now.

The car is made at Subaru’s Gunma Manufacturing Division, 1,000 per month. Currently, there are more than 3,000 pre-orders, I better take a number. “But when will the car arrive in the U.S.?“ is what you and I want to know. “Not decided yet,” is the official answer. Read More >

By on February 2, 2012

Denver really is an alternate universe when it comes to the typical inventory in a self-service junkyard (compared to California, where my formative junkyard years were spent). You won’t find many BMW E30s or Volvo 240s, both of which inhabit California yards to the extent that they clog The Crusher’s jaws, but you will find every oddball four-wheel-drive car built in the 1970s and 1980s. I found this ’89 Corolla All-Trac wagon a couple months back and thought, “Man, these things must be a one-in-a-million find, even in Colorado!” Not so, as it turns out; at another yard maybe ten miles away, here’s one more. Read More >

By on February 2, 2012

First of all, I thought I had already been to the launch party. Wrong. I thought I had driven the thing. Wrong. I learned today this was a pre-announcement-pre-party, and the cars I had seen were “production prototypes.” I see. Then, this splendiferous event with a rock band, canapés and apple juice must surely be the launch festa, I thought. (The dear reader knows by now that the average Toyota launch event in Japan entails a card table, two speakers, PowerPoint and a bottle of water.) Wrong again. It’s kind of a pre-announcement. The car itself will come in — we’ll talk about that when we talk timing.

However, I was told that today, that now we have real specs and prices, and the cars (which looked deceptively like the production prototypes) are the ones that will be sold. In Japan. As for America –– we’ll get to that. Here are the vital stats of the hachi-roku JDM spec: Read More >

By on February 2, 2012

I spent all day at the launch party of the Toyota FT/GT86/86/Scion FR-S/Subaru BRZ  “new compact rear-wheel-drive sports car” at Makuhari Messe in Tokyo. Could have been Chiba already. I came back with so much information about Toyota’s new “honest sportscar” (as Akio Toyoda likes to call it) that I declare today Hachi-Roku Thursday. Read More >

By on February 1, 2012

I’m standing in the office of the New Orleans Guitar Company when I see it: a odd-looking, neck-through double-cut six-string, tossed in the corner and smothered beneath a completely opaque layer of sawdust. I pick it up, brush it off. It’s gorgeous; a combination of rare woods, mirror-matched and burnished to a gleaming finish. It’s easy to imagine this instrument occupying pride of place in some anesthesiologist’s home studio. Grasping the neck in one hand, I gesture with the other: How much?

Vincent Guidroz, who for all intents and purposes is the New Orleans Guitar Company, replies defensively: “Oh, that’s a primitive effort, really, compared to what I’m doing now… and it survived the flood here, I really couldn’t sell it, I want to keep it around, I’m sorry.” I can feel the frisson travel from the soles of my feet to my furrowed brow. In a world which has gone utterly mad for authenticity, this is weapons-grade guitar uranium.

I can just see it hanging on the wall next to my pair of Marv Lamb H-357s and my hand-made Korina Moderne, silently lending authority to my collecting savvy as I tell the story: “And, you know, when the water receded, and the looters were gone, this lone instrument lay on the floor of the workshop, perfect despise the immersion… I wouldn’t call it ‘immersion’ so much as ‘baptism’, really… You say you own a PRS Private Reserve? How, ah, financially impressive.”

No dice. Vincent won’t sell. As a consolation, he offers me directions to a “real New Orleans place to eat.” Authenticity on the half-shell. My companion, the infamous Vodka McBigbra, is already waiting outside in a car which offers a fair amount of authenticity itself: a 2011 Nissan Cube. After just three days, she loves the little box without reserve, but I’m personally afraid that, in this case, authenticity is something to be avoided. I will explain.

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