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Inspired by an impromptu meeting and discussion I had with Chris Bangle and Jack Telnack at the 2008 Detroit Show, originally published in Speed:Sport:Life three years ago, but I think it is equally true today —- JB
“…so we’ll hunt him. Because he can take it. Because he’s not our hero. He’s a silent guardian, a watchful protector. A Dark Knight.”
It feels more than a little trite and melodramatic to begin this column with a quote from a Batman movie, but if the auto business has any profession which lends itself to celebrity culture, it is that of the stylist. Harley Earl set the template: physically enormous and personally outrageous, he created our modern notion of the automobile as aesthetic object. And while there have been many flamboyant “superstar” designers who followed in his footsteps, from Tjaarda to Stephenson, history will surely acknowledge that a few men managed to accomplish more than merely sketching a pretty shape. Bill Mitchell brought us the 1961 Chevrolet, which set a visual template for modern sedans that persists to this day. William Lyons fathered the XJ6, perhaps the greatest sporting sedan design in history, even if he didn’t actually draw it. Alex Issigonis invented the “small car” as we know it today, and Giorgetto Giugiaro rationalized it into the unmatchable first-generation Golf. Marcello Gandini created the supercar; Jack Telnack revitalized the Mustang and with it an entire generation of automotive enthusiasm.
Years from now, when the smoke of history clears, another name will be added to that list of designers who were capable of re-imagining the automobile. Born and raised in the American Midwest, Christopher Edward Bangle joined BMW with a rather singular goal in mind: to create what would be only the second major design direction in the company’s history. His complete and utter success in this task has permitted BMW to become a major player on the global stage; along the way, he rewrote the design language for the entire auto industry.
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