Remember Pontiac? You know, the brand that “builds excitement.” And for all the advertising dollars GM spent over the years, trying to convince buyers that a Pontiac offered something that none of its other brands could, it turns out that quite a few former Pontiac owners have made the switch to Chevrolet and GMC. According to RL Polk

Looking at full-year 2010 data: the Pontiac brand saw 57,641 customers return to market and General Motors was able to recapture 53.3% of them. Historically through 2008, 60% of Pontiac owners have remained loyal to General Motors. In 2010, the loyalty rate fell to 47%, which represents a 13 percentage point decrease in overall General Motors loyalty. With the discontinuation of Pontiac: 33.5% defected to Chevrolet, 11.7% defected to GMC, 6.7% defected to Buick, and 1.5% defected to Cadillac.

Defections to other domestic corporations made up nearly 16% of owners. The Ford brand ranked 2nd in the conquest of Pontiac owners at 10.5%. Chrysler Corporation saw the Dodge brand ranked 9th, capturing 3.2%. Jeep and Chrysler combined were able to conquest 1.7%.

Defections to import makes were nearly 31%. Among the foreign automakers, Toyota was able to conquest 7.7% of Pontiac owners, while Honda was just behind capturing 7.5%.

Best and Brightest, I have to say this confuses me. How did over ten percent of GM’s “driving excitement” brand end up at the its truck brand (GMC)? How did over 14 percent of buyers replace the brand that brought us the GTO and G8 for the mainstream, thrill-free anonymity of Honda and Toyota? How on earth did Dodge, the remaining brand that most resembles Pontiac, only manage about 3%? You may have to let me down gently on this, B&B, but are automotive brands not as important as people make them out to be? Say it ain’t so!

While other car blogs interrupt their reporting to show gratuitous pictures from the massive earthquake in Japan, TTAC stays on topic. Even in this confused state, there are better sources for real-time information on the catastrophe in Japan than armchair car bloggers.

“The devastating earthquake that hit eastern Japan Friday will likely deal a severe blow to the nation’s overall economy, as that section of the country serves as a major hub for automobile, autoparts, energy and materials industries,” The Nikkei [sub] reports. The world’s auto industry has barely begun to recover. The disaster in Japan could have a major impact.

While having live news of the evacuation around two nuclear power plants in one ear, here the situation of the auto plants according to the latest news. Read More >

Amidst the rubble of earthquake and tsunami-racked Japan, a strange phenomenon: Three of the smallest local automakers suffered no interruption in production, while the very largest seemed to be hit the hardest. Toyota, Honda, and Nissan have all suffered some kind of production interruption since the quake hit, while Mazda, Suzuki and Mitsubishi remain untouched according to Automotive News [sub]. In a tragedy like this, some might be tempted to ascribe this division of suffering to some universal sense of justice, a cosmic leveling of Japan’s automotive playing field. But, as the map above proves, this twist of fate is purely geographic… Mazda, Mitsubishi and Suzuki happen to have all of their plants located well south of the affected area near Sendai. Besides, Subaru, one of Japan’s smallest automakers, closed five factories. There’s no making sense of a mess like this…

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When Jack Baruth reviewed the 2011 Town & Country his praise for the minivan’s handling was so effusive that I wondered what sort of Kool-Aid Chrysler served at the launch event. Were mind-altering substances involved? To find out, I requested one of the new minivans for a week.

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Ryan writes (again):

Ryan from Chicago again. My fiancé is currently driving a 2006 Civic Sedan that she loves. It was bought by her parents in cash 5 years ago. It has 55K hard miles on it. As a car that gets driven around the city a lot, it is starting to show some wear and tear, but obviously has a lot of life left.

Her father is someone who lies to replace cars every 3-5 years, so in his mind the Civic is due for an upgrade. I don’t see the need for the change, but this will be like a free new car for a wedding present.

Now the question: Is there a better car out there for my fiancé than a new Civic. Here is what she loves about the car; it is small, it has 4 doors, it has cloth seats, it has a small steering wheel. That’s it. Knowing her father, he will only buy new and the budget is between $15K and $22.5K

With the wedding a few months away, any and all input is much appreciated.

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A year ago we reported on a study by the Center for Automotive Embedded Systems Security, which showed that the proliferation of eletronics systems in modern auomobiles left them vulnerable to hacks through the OBD-II port, leading to such scary lessons as

Much to our surprise, significant attacks do not require a complete understanding or reverse-engineering of even a single component of the car.

But, the results of that study were dependent on gaining physical access to a car’s OBD port. This year, the UC San Diego and University of Washington academics behind CAESS took their research a step further, exploring how hackers could compromise cars without ever gaining physical access to them. Researchers bought a 2009-model-year vehicle of undetermined make, and attempted to hack into it. One of their findings: cellular-enabled assistance programs like GM’s OnStar and Toyota’s SafetyConnect unsurprisingly leave vehicles especially vulnerable.

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An 8.9 earthquake, the world’s sixth largest, followed by a massive tsunami, rocked the north of Japan. The center is close to Sendai, where Toyota recently opened a new plant. Sendai took the brunt of the quake. Telephone service all over Japan is severely degraded. Via a very spotty cellphone line, I reached Toyota spokesman Paul Nolasco, who was standing outside his office building, like most people in Tokyo. Read More >

The crazy thing about 24 Hours of LeMons racers is that they actually follow through with their terrible ideas. Maybe it’s the urgency of the deadline, or maybe it’s the peer pressure to keep one-upping the last ridiculous project. Last month we admired the radial aircraft-engine-powered MR2, and now we’ve got another MR2-based team taking on one of the long-discussed LeMons Holy Grails: the twin-engined sub-$500 race car! Read More >

Ryan writes:

Sajeev and Steve,

I’ve got a 2006 Jeep Wrangler Rubicon that I’ve had since new as my only car.  It was my first new car and I got it right out of college.  It is configured exactly as I planned and I still love it today just as much as when I bought it, and best of all, it’s paid off.  I live in Denver and take the Jeep up on mountain trails and explore the Utah desert from time to time.  Still, with 80,000 miles on the clock, the 4×4 is aging a bit.  My plan is to retire the Jeep from its daily burdens and add a more sensible daily driver.

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The first time VW showed a retro-inspired Van concept, they said they would build it but never did. Now, having shown a new, far smaller retro-inspired microvan [gallery here], VW says they will not only build the thing, but thanks to their modular MQB platform, they’ll be able to build variations of it for markets around the world. Though VW’s development honcho Ulrich Hackenberg insists the microvan won’t be built at VW’s new plant in Chattanooga, TN, he does tell Autocar that it will be sold in the US and

aimed at the XB produced by Toyota’s youth brand, Scion.

Which means it will be built in Mexico, alongside the New Beetle. And come to think of it, the New Bulli and New Beetle seem to have quite a bit in common: both trade heavily on heritage-inspired looks while having little (if anything) to do with their actual inspirations. Which means the Baby Boomers will love it.

Volkswagen looks back at its best year in history. At a press conference today, Volkswagen CEO  Martin Winterkorn announced a consolidated group profit before tax of €9 billion ($12.45 billion). €1.9 billion ($2.6 billion) of that is Volkswagen’s share out of their China businesses.

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About two and a half years ago, Aston Martin started talking very seriously about bringing back its “four door, four seat” Lagonda brand, arguing that the move

would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy.

But, because Aston already had a four-door in the works, the Lagonda Concept turned out to be a bloated abortion of a luxury SUV-cum-Crossover. And having been met with resounding derision from fans as well as high gas prices and an economic downturn, Aston wisely hustled the Lagonda Concept out of sight and proceeded to embarrass itself by rebadging a Toyota. But now that the world economy is looking a little bit better and gas prices are headed up again, Aston Martin is back to touting Lagonda. And this time it seems the British sportscar firm is imagining a whole line of SUVs aimed at the most refined and tasteful buyers on the world luxury market.

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Today, Akio Toyoda presented Toyota’s „Global Vision“ to the press in Tokyo. Sure, there are the usual affirmations to “continue to furnish world-class safety,” and to “continue to contribute to environmental quality and to human happiness.” But what are they really up to? Read More >

Letting go is hard. You can delete all traces of a former love from your life, cut contact, stop looking at old pictures, resolve to hit the gym and move on to something better, but the memories will always linger. You realize that what existed was good, but what the future holds is better… but the moments where you reflect that maybe the bliss ended too prematurely still manage to haunt you, no matter how much you occupy yourself with new thrills and diversions.

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How did we miss Colin Bird’s Cars.com post about Buick outselling Lexus for the second month in a row? I suspect it’s because we aren’t on the GM-blogger approved-stories distribution list. Typically, writing a GM puff-piece after going on the free parrot-the-party-line trip means you’re then rewarded with a sweet whip to roll around and impress your friends. The only way your humble author is getting a Buick this week is by renting one. As Peter Green once said, oh well.

Back to the topic at hand. Buick outsold Lexus in February. Does it matter?

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