With automakers keeping the incentive pedal pinned to the floor as they entered the new year, a price war has been brewing in the US market for a while now. Hyundai USA CEO John Krafcik has called the trend “a step backward for the industry,” pointing out that nearly every automaker had struggled to regain pricing power coming out of nearly three years of industry-wide weakness. But with GM and Detroit leading the way with high (if “targeted”) incentives, matched by uncharacteristically high incentives from import-brand rivals like Honda and Toyota, it seemed that nothing could prevent a volume-pumping, but profit-sapping price war in the US. At least until Japan was hammered by earthquakes, tsunamis and nuclear accidents. Now, with manufacturers and suppliers still struggling to understand the full impact of production shutdowns and reduced inventories, TrueCar has projected current price trends forward, and finds that supply interruptions could reduce supply to the point where prices actually start coming up again. Check out TrueCar’s spreadsheet on supply and pricing projections in XLS format here, or hit the jump for a few highlights.

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On Thursday, Toyota will restart seven parts plants in central Japan to supply replacement parts for the domestic market, The Nikkei [sub] reports. Production of parts for overseas markets will start Monday. Read More >

Do you recall the UAW’s last-ditch bid for relevance, its campaign to organize the transplant auto factory workers of America? The union’s campaign against the Hondas, Toyotas, BMWs and Hyundais of the world was supposed to begin in earnest in January, but all they have to show for it thus far is a perfunctory slap-down from Honda. So what happened? Where’s the confrontation, the picketing, the accusations of human rights abuses? Remember, the UAW has all of its skin in this gambit, now that its President has confirmed that

If we don’t organize the transnationals, I don’t think there is a long-term future for the UAW.

But based on the dearth of media reports on either the campaign’s success or failure, it would seem that the UAW has given up on the effort and is hoping everyone just forgets about it…

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Really cheap, low-optioned Detroit cars haven’t done well for decades, but that didn’t stop Chrysler from following up the super-downscale Omni America with the car advertised as “the lowest priced car on the market available with a standard driver’s-side airbag.” Apparently, no 1991 Plymouth Sundance Americas made it out of the showrooms. Well, none except for this example that managed to dodge The Crusher’s jaws for two full decades before its final tow into a Denver self-service wrecking yard. Read More >

For days, Toyota had no word from its plants in the northern Japan quake zone. Many communities in the region are still cut off. Over the weekend, Toyota sent two truck convoys up north. On Sunday, a convoy of six water tankers, two fuel tankers and nine cargo trucks reached the area which now suffers wet weather and below freezing temperatures. A second convoy arrived on Monday. Read More >

Reuters found another problem for Japanese car makers: They will miss out on China’s luxury car market. Other than the German competition, the top Japanese manufacturers export all their luxury cars to China. “With Toyota, Honda and Nissan having shut all of plants in Japan after the earthquake and tsunami, exports to China will suffer,” says Reuters. That comes at a very inconvenient time. Read More >

If you want to become a leading player in a segment (say, minivans), you have a choice: Either do what everyone else is doing, only better, or do something entirely different, and hope that car buyers see the result as better. With the Mississippi-made 2004 Quest, Nissan attacked America’s minivan market using the latter strategy. The styling was bizarre, the suspension tuning was sporty, the seats were French-inspired, and the gauges were centrally located. And even after revisions relocated the gauges and improved the initially abysmal reliability, the gambit failed. That particular Quest came to a slightly premature end with the 2009 model year. Now, following a one-year hiatus, Nissan has launched another Quest. This iteration is very different from the 2004, but still manages to be very different from the competition. Prognosis?

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Ronald writes:

Hi Sajeev,

Just about 2 years ago, the steering rack failed on my 1996 Lexus SC400 at 132,000 miles. Reconditioned rack #1 went bad in 3 weeks, and replaced with another. Reconditioned rack #2 also failed in about 2 months, and was replaced with a brand new rack.

Every time I got the car back, the steering feel was horrible even though they claimed they did an alignment (which they ended up doing every time I returned with the car). The last straw came when I was driving up a freeway entry ramp that had the pavement scraped in vertical lines, and the steering felt like a snake undulating left and right. Pissed, I finally took it to a Lexus shop where they performed an alignment and the car seemed to handle better. While satisfactory, it still was not the same as before the rack went bad. However, 2 weeks later the steering wheel was cocked to the left and the car was out of alignment. It went in yet again for an alignment at an independent shop and everything seemed fine – it was done better than by Lexus. Now two weeks after the latest alignment the steering wheel is cocked to the right and I’m beginning to feel the snake undulations again. What is throwing the car out of alignment? I live in Tampa, and the roads where I travel are in good condition, no potholes, I’m not running into curbs, and my wife doesn’t drive the car.

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We all remember the Starion, with its TURBO badging on everything from the seat belts to the door handles, but who among us can recall ever having seen the other 80s hot-rod Mitsubishi in the wild? Read More >

Japan’s industrial output suffered major damage after one of the world’s strongest earthquakes, followed by an unprecedented tsunami hit Japan last week. Global supply chains are disrupted.

This is today’s rundown on auto plant closures. Read More >

For all the buzz surrounding the Compact segment, the real battle at the moment seems to be in the Midsized (D-Segment) class. As in the C-Segment, Toyota is maintaining its leadership by a healthy margin, but right below it there’s a knife fight between Fusion, Accord, Altima and Malibu (look for this fight to include Sonata if Hyundai brings more capacity online). The fact that Accord no longer has a lock on second place has opened a huge opportunity, as the contenders clamor to become the Camry’s main rival. But this battle for second place has also bifurcated the segment into contenders (15k units and up) and everyone else. And speaking of “everyone else,” Mazda6 dropped off our chart this month with only 2,838 deliveries, hanging out with such underachievers as the Passat/CC (1,750 units) and Saab 9-3 (494).

Say what you want about Toyota’s recent struggles, it still knows how to sell the bejeezus out of its C-segment Corolla/Matrix juggernaut. Toyota’s compact twosome outsold its next closest competitor by more volume than the Kia Forte sold on its own. Chevy’s Cruze is also sneaking up on Civic (please note: Feb 2010 volume for Cruze is actually Cobalt), and VW’s new Jetta is streaking up the charts, landing Volkswagen’s C-segment offerings into fourth place (Golf made up only 2,337 of that volume). Elantra and Sentra are neck-and-neck, although look for Nissan’s aging compact to be leapfrogged by both Hyundai and Ford when fully ramped-up volumes of the new Elantra and Focus hit dealers.

On most weekends, TTAC publishes the fun, frivolous kinds of stories that don’t make it into our regular weekly coverage, exposing our readers to everything from the hilarity of the LeMons series, to obscure automotive histories to pictorials of such undercovered vehicles as vintage Snow Cats. This weekend, however, TTAC is feeding you your vegetables: sales graphs of the major automotive segments from February. We start our coverage with the subcompact segment, where the Nissan Versa continues to kill the competition, proving yet again that what Americans are looking for in a small car is a large car. Kia’s Soul held off the Fiesta’s attack on the number two spot, while Toyota’s Yaris slipped to Kia Rio volume levels and the Scion xD slipped to the bottom of the chart. Meanwhile, few of the long-established names in this segment are beating their year-ago numbers, but look for that to change if gas prices keep going up.

Many friends asked us what they can do to help the people in Japan. After many emails and Skype calls with family and friends, here are Don’ts and Dos of helping. Read More >

After Argentina,  Brazil and Libya, I am keeping the surprises coming thick and fast, with our next stop in our ‘round the world travel being… wait for it… North Korea! This way, Dear Leader Kim Jong will feel a bit less “ronery, so ronery, so ronery and sadry arone.”)

If you can’t wait for the next update and want to know all about car sales in 154 countries around the planet, simply go here.

Let’s clear the air right from the start: There are no official car sales figures available for North Korea. Didn’t think so did you? This is where my ‘alternative’ methods come in… Little bit trickier than other countries but I managed to find a few long enough and recent YouTube videos of the streets of PyongYang to get a rather clear idea of what cars sell best in North Korea. Read More >