
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |

Business Week reports that Toyota are planning to capture 10% of the Indian market. “India will play a pivotal role in Toyota’s global expansion plans,” Vice Chairman Kazuo Okamoto said today at the Delhi Auto Show. “The time has come for us to strategically accelerate our growth here.” Toyota is using the Delhi Auto show to showcase the cars which will lead the assault for 10% of the Indian market, the most important of which is Toyota Etios (which will also be produced in Brazil). Autocar.co.uk reports that Etios is 90% production ready and that it will go on sale in India at the end of 2010 (with first-year sales projected at 70k units). Because of the price (around $10000) it’ll go head to head with the Maruti Swift, the very boys who hold a huge chunk of the Indian car market. To help combat Maruti, a larger and better quality interior is key to the Etios. Autocar also reports that in order to keep costs under control, Toyota went on a cost cutting exercise. Measures taken include, limited sound proofing, a hard, but durable, interior and one windscreen wiper. But before you cry “Toyota are turning into GM”, don’t be fooled. Toyota tried the same thing with the Aygo in Europe and the end result was a good car which sells very well.
When CEO Chung Mong-Koo told his employees to make Hyundai’s quality world class, their competitors all had a collective laugh. Well, we all know how that ended, so when Chung told his employee to increase sales, the competition should probably heed his words as a warning. The Korea Times reports that Chung Mong-Koo wants the Hyundai-Kia group to increase sales by 17% in 2010, from 4.63 million (2009) to 5.4 million. “Our teamwork helped turn a crisis into an opportunity when the global auto industry was at its darkest,” said Chung Mong-Koo. “Based on our achievements last year, let’s work together to make 2010 a year of writing a new history.” Analysts like Sohn Myung-woo of Woori Investment & Securities sees the goal as achievable, saying “Hyundai will continue its sales momentum in the U.S. and emerging markets such as China and India.” But besides expanding volume, Hyundai wants to use its momentum to continually improve its brand image in mature markets like the US. To that end, it’s paying more attention to how it markets its Genesis luxury semi-sub-brand.
[Editors note: TTAC’s new car-buying column “New or Used?” wants to help you find the perfect car. Submit as much information about your car-buying scenario (needs, wants, budget) to mehta@ttac.com and TTAC’s new and used car experts will get you started on your quest for the ideal conveyance.]
Almost Retired writes:
I’m nearing retirement age, and I want a nice large sedan. It should be safe, quiet, reliable and comfortable for freeway traveling, but not too flashy or expensive. $40k maximum budget, but I’d prefer to stay well under that.
On Sunday, we hit the road back home to Eugene. I’ve shot more cars than I’ve had time to post, and we’ll come back to some of them soon, like on a coming President’s birthday (hint). I’m going to keep throwing up a few posts from my hangout at Peet’s in Half Moon Bay, until Stephanie is finished doing her thing. So let’s start (or end, depending) with this 1981 Dodge Challenger. And don’t overlook this triple CC: the Toyota van and a Mitsubishi/Dodge pickup in the driveway. Read More >
We lived in Los Gatos from 1987 to 1993. It was already becoming a high-priced enclave for Silicon Valley high fliers then, and now it’s utterly transformed. The Ford, Chevy and even the Honda dealers are now all shuttered, but the RR, Ferrari, Aston Martin, Lamborghini and Bentley dealers are flourishing. Disneyland-esque mansions the size of hotels have replaced little ranchers. Driving back into to town after a wonderful hike in the hills with friends, I saw the ultimate extremes: a brand-new “reproduction” full-sized water-wheel “mill” on a dry, scrubby hillside, “turning” slowly while the pump-fed recirculating “stream” spilled from its “sluice” to “power” it. This thing was the size of a two or three-story house; a “lawn ornament” of grandiose proportions straight out of a theme park. Ok; I don’t have any problems with folks having lots of money; but do they have to spend it in such grotesque ways? But just a block away from our old house I found the perfect antidote to my nouveau riche nausea: a 1977 Datsun 810. Read More >
[Editor’s note: TTAC prides itself on covering the most compelling stories in the automotive world, connecting the biggest trends, and exploring the most momentous decisions. We endlessly pore over the ceaseless stream of automotive news and data, and bring the most significant and momentous stories to these pages for your enlightenment and debate. But sometimes we just plain need a break from all the seriousness. Luckily, former TTACer Justin Berkowitz has the perfect palate-cleanser after a long week of news and analysis. His site, Metacars.com, publishes some of the best auto humor on the web, and we’ve asked him to compile a weekly digest of the funniest car news that never happened over the previous seven days. Unlike AutoWeek, the MetaCars Week In Review will actually be published every week, and unlike Jalopnik it will actually be funny. We hope you enjoy it.]

The United Nations UNECE World Forum for Harmonization of Vehicle Regulations is likely to adopt many Japanese safety rules for hybrid and electric vehicles as a global standard, says the Nikkei [sub].
Currently, there are no ECE safety standards for hybrid and electric vehicles. Japan has pushed its domestic safety rules to be adopted as international standards. Chances for adoption are good, Japanese companies and rulemakers are the pioneers in the field. Europe, which usually dominates ECE rule making, is lagging behind in the development of hybrid and electric vehicles, and doesn’t have much to lose if the Japanese standards are accepted.
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Why should I want to be Toyota? They’re losing billions.
Today’s Quote Of The Day comes from the executive of a certain up-and-coming automaker with dreams of becoming a global player. Think you know who it is? Here’s a hint: it’s not Ed Whitacre.
First, they sold the most amount of cars in the world, then, they started cost cutting and now, Toyota are taking another big step towards becoming GM. The Charleston Daily Mail reports that the managers of Toyota’s manufacturing plant in Buffalo, West Virginia have allowed workers to distribute union literature during breaks at the plant. There’d been grumblings about unionisation for some time. Last month, some Toyota employees, (with the backing of the UAW, naturally), filed a grievance with the National Labour Relations Board’s regional office in Cincinnati. They wanted to distribute union material but were stopped by Toyota managers. Jeff Moore, a Toyota vice president at the West Virginia plant, reversed that policy.
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Toyota’s Venezuelan unit has yet to be inspected by the government, today’s Nikkei [sub] reports. As a matter of fact, they haven’t heard a peep.
Venezuelan President Hugo Chavez last week threatened to nationalize the plants of foreign car makers, and ordered his Trade Minister Eduardo Saman to “immediately” conduct a thorough inspection. Nothing happened.
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Idle-stop technology, which turns off a car’s engine instead of idling, is available from a number of automakers in the European and Japanese markets. Mazda claims nearly half of its Mazda3 compacts and Biante minivans sold in Japan are ordered with the $500 option, as consumers seek out fuel economy improvement without the cost of a full hybrid system. So, why doesn’t Mazda sell idle-stop equipped cars in the US? According to the company, though Japanese fuel economy tests show stop-start improving efficiency by seven to nine percent “the EPA city-mode test cycle includes only one complete vehicle stop, so stop-start technology registers only a 0.1- or 0.2-mpg improvement.” And who would pay $500 for that?
The Christmas season would be a reason to be merry, would it not be for Hugo Chavez. More details about his expropriation threats emerge. Turns out, Chavez did not just threaten to kick out Toyota for being lackadaisical in the production of “rustic” vehicles.
“President Hugo Chavez told foreign automakers Wednesday to share their technology with local businesses or they will be told to leave the country,” writes the Boston Globe. Chavez gave the ultimatum in wholesale fashion to Ford, General Motors, Toyota and Fiat. Implied, the ultimatum is also meant for Fiat-controlled Chrysler, for Mitsubishi, Mack and Fiat-owned Iveco. All of the above have production facilities in Venezuela. All are at risk of instant deportation.
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Venezuela’s, well, President Hugo Chavez took a page out of the U.S. government’s playbook, and ordered Toyota’s local assembly plant to make more cars, pronto. If the Japanese don’t produce an adequate number of vehicles designed for rural areas, Chavez will expropriate Toyota and kick them out of Venezuela.
According to this morning’s indignant Nikkei [sub,] Chavez said his socialist government is going to apply strict quotas on the number and types of vehicles firms can produce. He ordered an immediate inspection of Toyota’s facilities to see how many “rustic vehicles” they are currently producing. (“Rustic,” not “rusty.”)
“They’ll have to fulfill (the quotas), and if not, they can get out,” said Chavez during a televised address. “We’ll bring in another company.” And what company would that be?
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The WSJ reports that GM has added a third shift to its Fairfax assembly plant at the request of the US auto task force. The Kansas City plant will now build 6,300 vehicles a week working 21.6 hours a day, up from 4,500 units per week working 14.5 hours per day with two shifts. The move reportedly makes Fairfax the first US auto plant to run three shifts on a routine basis. According to the WSJ,
the auto task force that oversaw GM’s reorganization last spring was startled to learn that the industry standard for plants to be considered at 100% capacity was two shifts working about 250 days a year. In recommending that the government invest about $50 billion in GM, the task force urged the company to strive toward operating at 120% capacity by traditional standards.
Why? That’s not exactly clear. The potential downsides of the move are far easier to identify.







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