Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
Unbeknownst to many, Toyota and Volkswagen had been pretty tight in Japan. Japanese Toyota dealers started selling VWs in 1992. Last year, about half of the 45,522 VWs sold in Japan moved through the shared dealer organization. This helped Volkswagen become Japan’s top import brand for nine years. (Which says a lot about Japan’s import market.) Not only did they share the dealers, Toyota actually has been the distributor for half of the VeeDubs sold in the Land of the Rising Sun. Can’t make stuff like this up.
Now, Volkswagen and Toyota signed the green form (nippophiles know that the green form is for divorce, brown is for marriage.) Read More >
In the good old “SUV” days, GM forged ties with many companies. But since the bubble burst and GM went to the bankruptcy court, those ties are being severed. Fiat, gone. NUMMI, gone. Suzuki, gone. Now, another partner wants out. Bloomberg reports that Isuzu are looking to have talks with General Motors to review and possibly pull out of a joint venture. The joint venture in question is the DMAX diesel engine plant in Ohio, which may operate at 30% capacity next year. “Our venture in North America serves large-size vehicles, and there is definitely a question mark on that market,” Susumu Hosoi, President of Isuzu said. “I want to ask GM what their thinking is.”
Parts suppliers in Japan had near death experiences when they opened their Nikkei [sub] this morning. Parts suppliers in China and the rest of the world suffered heart and respiratory problems when the news of Toyota’s latest plan hit the news-wires. Read More >
How do you make the world a Better Place? If you ask Shai Agassi, president and founder of the eponymous American-Israeli Company, the answer lies in the development of an infrastructure that makes charging an electric car as simple as pulling over in a gas station. This deceptively simple idea has spawned an international project, which brings together automakers, governments, activists and scientists in a hugely ambitious attempt at creating the first localized electric vehicle charging infrastructures. With brand new technology, millions of tax dollars and the fate of at least one global automaker hanging in the balance, the evolution of Better Place is a crucial story in the rise of electric vehicles. But before we begin chronicling the build-up to this ambitious plan, we have to get back to the basics of EVs and their fundamental shortcomings. Read More >
Today’s Supra CC is a humbling reminder that Toyota has stumbled before. With all the hoopla about Chrysler’s sales being down 38% this year, its easy to overlook that Scion’s sales are crashing, down 51% this year, and a whopping 66% since its peak in 2006. That year, Scion moved 173k of its youth-oriented cool-mobiles,even if most of them went to the target buyers’ parents. This year, Scion will be lucky to sell even 57k units. Time to prune the family tree? Read More >
Toyota’s failure to crack the US pony car market over the long term is one of its few major stumbles. When I found the pristine Celica Supra Mk I, and then ran across this sad looking and likely abandoned/stolen Mark III, I knew it was fated for me to do a three-parter on the first three generations of Toyota’s ill-fated pony car challenger. It took me a while to find the Mark II, but now we’re at the point of pulling the whole thread together. I’m far from an expert on the Mark III, so please add to the limited body of knowledge that I can muster or fake. One thing is clear: Toyota’s trajectory with the Supra led to a dead end, and that path started early on, perhaps right from the get-go. And the Mark III clearly marked the beginning of the end. Read More >
If “the truth will set you free,” as both the Good Book and the founder of this website maintain, then I should probably take this opportunity to come clean: When it comes to trucks, I’m seriously prejudiced in favor of substance over style – which means that most modern trucks are, for my tastes, too light on the former and too heavy on the latter.
For some weeks, we have been following the steamy nampa between Japanese and European auto makers with more than prurient interest. First Mitsubishi and PSA (TBD), then Suzuki and VW (marriage consummated.) Now what? Now who? Suddenly, all eyes are on Mazda, the former wallflower of Nipponese car makers. Read More >
Toyota Motor North America announced the retirement today of group vice president of Americas strategic research and planning and corporate communications Steve Sturm, group vice president of strategic and product planning Dave Danzer and group vice president for environmental and public affairs Irv Miller. Toyota did not announce replacements for the three VPs, and wouldn’t even tell Automotive News [sub] their ages, saying simply that they were “of retirement age.”
On October the 26th, 2009, Mr E. Niedermeyer asked the best and brightest whether Mazda can catch up on hybrid technologies. If you were a betting person, you’d have probably said no. Partly because Ford had divested a huge chunk of Mazda, which meant they took their hybrid system with them, but mainly because Mazda had no aspirations towards hybrids. It was more interested in lighter materials and stop/start systems. So, can Mazda catch up on hybrid powertrains? Well, the answer, to paraphrase a certain President, is yes they can and Mazda are going straight to the people who know this technology best. Asiaone.com reports that Toyota and Mazda have reached an agreement in which Toyota will sell Mazda key components in which they can build a hybrid car.
Earlier today in my Celica Supra Mark II CC, I lamented about not buying a Supra instead of the Thunderbird Turbo Coupe I impulsively bought in 1983. How about you? With the benefit of hindsight, which one specific car purchase would you do over? What did you buy, and what should you have bought instead?
The Argentinian-produced Volkswagen Amarok pickup might be coming to the US if VW thinks it can sell enough of them. VW of America’s Stephan Jacoby tells pickuptrucks.com “we’d have to sell at least 100,000 Amarok pickups to make it feasible.” But don’t get too excited: the only compact pickup to sell in those numbers is the Toyota Tacoma, which sold 102,327 units year-to-date. Read More >
Wouldn’t it be fun to be able to go back in time and make different choices about the cars we bought? As I sit here and contemplate the qualities and my memories of the Mark II Supra, I ask myself just what the hell I was thinking when I bought that ’83 T-Bird Turbo Coupe instead of a Supra? Don’t remind me; it was in a moment of typical youthful impulsiveness. The Supra had it all over the noisy, thrashy, live-axle T-Bird: a silky-smooth DOHC inline six, more horsepower, IRS, four-wheel disc brakes, and Toyota’s superb build and material quality. Live and learn. Read More >
There are guys at my gym that work out hard, three times a day, chiseling their chests and abs to perfection, compensating for the fact that God didn’t give them High School Musical faces. They are masterpieces of strength, structure – everything other than looks. From now on, I will secretly call them Crosstours.
In 2007, over 120,000 Civic Hybrid owners had a beef with Honda. So much so, in fact, that they sued the Japanese company. What do you reckon the reason could be? Unsafe cars? Think again. Poor build quality? No, they sued Honda because their Civic Hybrids didn’t get the stated fuel mileage. New York Times’ Wheels Blog reports that 2 plantiffs, John True of Ontario, California, and Gonzalo Delgado of Chino Hills California along with 120,000 other Honda Civic Hybrid owners argued in the United States District Court for the Central District of California that they were only getting 31 mpg instead of the advertised 49mpg in the city and 51 mpg on the highway. The plaintiffs believe that Honda’s advertising led them to believe that the Civic Hybrid would get better fuel economy than is likely in real world driving. Needless to say, the plaintiffs weren’t challenging the EPA methods of predicting mileage, just that Honda, allegedly, deceived customers by not making it clear that they were unlikely to achieve the EPA figures. Honda, naturally, have a different take. Read More >
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