It’s every manufacturer’s worst nightmare:

Between the top 911 model [the $245k GT2 RS] and the 918 Spyder [projected price point: $845k], there’s a price range that we’re not serving, but where other manufacturers are selling one or another product. We’re currently examining what options can be derived from this… [and] there already are initial ideas that look very promising on paper. It makes fundamental economic sense to serve demand that exists in the marketplace in a wise way

Poor Porsche sales boss Bernhard Maier. I mean, how does someone sleep at night knowing there’s demand in the $250k-$850k price range that you’re not exploiting? After all, Porsche currently offers nearly 30 “models” with base MSRPs between $80k and $200k. That, on average, comes to a different “model” every $4,000. So, according to the “fundamental economic sense” that Porsche applies to the $80k-$200k market, this new “hole” in the lineup should “be served in a wise way” by no fewer than 150 new vehicles. [via Automotive News Europe [sub]]

The US car market contracted by 23 percent between the 2006 and 2010 model-years according to WardsAuto data [via the Detroit News], but over the same period the total number of hatchbacks sold per year has increased some 63%, from 291,853 to 475,048. That’s right hatchback fans, after decades of underachievement in the US market, your favorite bodystyle is back in a big way.

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[Editor’s note: The video above depicts a Penske-era Smart ad. The new Mercedes-led marketing effort begins this fall]

Having taken over sales and distribution of the Smart brand from Penske and canceled a planned Nissan Micra rebadge, Mercedes is trying to inject some life into its flagging city car brand (Sales are down 24% YTD, at 2,556 units) with a new marketing campaign (coming this fall) and finance offers. Smart’s new General Manager Tracey Matura explains the problem to Automotive News [sub], saying

People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand

Really? People don’t know or notice a brand that’s in its fourth year of US sales, offering a car that’s unlike any other on the market? It seems to me that the problem isn’t awareness, as the term “Smart Car” is almost universally synonymous with “hilariously tiny car,” even among non-expert consumers. The problem seems more precisely to be that Smart is neither as cheap nor as efficient as larger rivals, and American consumers are constitutionally resistant to the idea of paying more for less (a point that VW seems to be proving in spades). More promising: $179/month lease and finance deals backed by Mercedes-Benz Financial Services, not to mention the decision to ditch the snottier-than-thou Penske campaign embedded above. But even new ads and good deals aren’t likely to make Smart a truly viable brand in the US until new product arrives in 2014, hopefully in a more efficient, enjoyable-to-drive form. Or unless gas prices spike again, causing a 2008-style rush for conspicuously downsized vehicles.

Ford hasn’t built a Mercury in six months and 98 percent of its erstwhile dealers have signed termination agreements with the parent company, but the remaining 31 dealership owners are digging in their heels for a fight. Automotive News [sub] reports that these Mercury dealers recently spent huge amounts building or renovating their Lincoln/Mercury stores, and that Ford’s termination offers are embarrassingly tiny in comparison.

For example, the owner of Francis Scott Key L-M Inc. in Frederick, Md. claims to have spent $5.5m on a dealership expansion which was completed in 2007, but only received a termination offer of $181,026 from Ford. Liberty Lincoln-Mercury in Clifton, N.J spent $7.7m upgrading its facilities in 2004, only to receive a $733,575 termination offer from Ford. So far, AN counts four dealers who are suing Ford in federal court, and an undisclosed number have filed complaints with their state DMV. Ford, meanwhile, is trying to engage the holdouts in mediation, and though some have settled others are reporting bad experiences. Meanwhile, there’s another problem that underlines the the entire dispute: can a standalone Lincoln dealership even survive?

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In the battle for market share, Detroit is making something of a comeback. After decades of decline, the unprecedented taxpayer investment in Detroit seems to be yielding dividends in the form of solidifying signs of recovery. Of course, these firms still have a long ways to go before they’re done reversing their long declines, and the turnaround has doubtless been fueled by temporary phenomena like the Toyota recall and the Japanese tsunami. Still, these are some of the first big-picture signs of a serious change in fortunes for Detroit, and deserve the attention of market watchers (graphs can be found in the gallery after the jump, along with a graph of June and Y-T-D market share).

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While I was celebrating my independence from TTAC on a camping road trip through the wilds of Eastern Oregon this weekend, it seems that quite a little debate was stirred up by Bertel’s publication of the top 10 best-selling American-market cars in June. In hopes that more information will lead to a stronger debate, I’m dedicating a good chunk of my Independence Day to an overview of the American car market in the first half of this year, starting with this chart of the top 25 Year-To-Date performers. I’ve omitted year-ago numbers in the interests of chart cleanliness, but a snapshot of last Summer’s sales studs can be found here. The contrasts are… well, I’ll let you fill in that blank. With the exception of incentive and fleet sales mitigation, the numbers speak for themselves…

OK, so Toyoda-san didn’t so much introduce the new Camry as introduce its headlight. The good news is that the headlight looks like progress. The bad news is that most Americans were probably a bit distracted by the video’s spare production values and Mr Toyoda’s somewhat awkward demeanor (to protect you from your own hypocrisy, commentary on Toyoda-san’s accent will be moderated… unless you can post it in Japanese). Net-net though, Toyota can’t help but come across as an earnestly nerdy lot (led, as they are, by the king of the auto otaku), which fits their brand image well. And for all the talk about styling being the prime mover for consumers, and the necessity of emotion in design, if this new Camry is simply a fresher take on its earnestly nerdy predecessor, Toyota will have accomplished its mission. I’m beginning to wonder if Detroit’s intense dislike of Toyota isn’t simply because it’s the biggest Japanese competitor, but because Toyota’s leadership culture is the unassuming, unglamorous opposite of Detroit’s flamboyant tradition.

2011 started promisingly enough, with sales soaring above a 13m unit SAAR for the first four months of the year. Halfway through the year, however, what looked like a solid recovery is proving to be less than entirely reliable, as SAAR looks to drop below 12m units for the second month in a row. While the macroeconomists fight over whether this mid-year stumble is a sign of fundamental weakness or minor hiccup in a strong market “backstopped” by a seemingly endless “pent up demand,” it’s time for us to look at the sales numbers from each firm. Check back regularly as we update our developing table of sales, and be sure to watch for  more mid-year sales analysis as we get a handle on who is best positioned to take advantage of the market, whether 2011 proves to be an up, down, or sideways year.

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The US market’s Seasonally Adjusted Annual Selling Rate (SAAR) hurdled the 12m mark towards the end of last year, and was cruising above the 13m mark for much of the first half of 2011, but after a rough May, June seems set to become the market’s second month back under the 12m mark.

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Hyundai and Kia are capitalizing on their strong sales momentum in the US market, as Reuters reports

South Korea’s Hyundai Motor Group said on Thursday it was aiming to raise its U.S. auto sales by 18.2 percent this year to 1.06 million vehicles, up from its previous target of 1.01 million.

The announcement was made during a visit to the United States by Chung Mong-koo, chairman of the world’s fifth-biggest automotive group which includes Hyundai Motor and Kia Motors .

Hyundai and Kia’s combined US market share hit 10.1 percent as of May this year, up from 7.7 percent last year and 3.3 percent in 2001. And with the group’s sales seemingly limited only by its ability to produce cars fast enough, Reuters notes that the Korean media is rife with speculation that Hyundai could open another US factory. The company denies any such plans exist, but if its sales keep growing, more US-market production is only a matter of time.

Leaf or Volt? Ask the average person on the street that question, and you might get a response acknowledging that you’re talking about plug-in electric vehicles. Ask for more detail, and you may well be disappointed. Despite the many differences between the two vehicles, some simple and obvious, others subtle and complex, it’s unlikely that the average consumer is going to be able to tell you much about them. Why? Because chances are, your randomly-selected consumer doesn’t even know who makes which car. Automotive News [sub] reports that a Compete, Inc study shows

a little more than 17 percent of consumers polled knew that Nissan sells the Leaf. Another 13 percent incorrectly believed the car is offered by other brands, including Chevrolet and Toyota.

The Volt fared better. The study found that 45 percent of shoppers identified it as a Chevrolet.

Yowza. Considering that Nissan is betting bigger on EVs than any other manufacturer in the business, selling the only pure EV on the market and ramping up to 500k annual units of global battery production capacity, it needs to get on top of this branding awareness issue yesterday. Because as things stand, Nissan is making a gigantic global gamble only to find Chevrolet and Toyota stealing nearly as much credit for the Leaf as consumers give Nissan itself (13% versus 17%… what’s wrong with that picture?). Ads like this one are a good start, but Nissan needs to do more to ignore the Volt and make itself synonymous with pure-electric cars the way Toyota made itself synonymous with hybrids.

TTAC has long seen stop-start systems (which turn off the engine at idle) as one of the many common-sense technologies that will continue to improve internal combustion engine efficiency at a relatively low cost. Outside of these digital pages, though, the systems have taken longer to gain awareness in the United States, resulting in the lagging adoption rate pictured in the chart above. Up to this point, we’ve assumed that this can largely be blamed on the EPA test’s unwillingness to acknowledge the urban-driving advantages of stop-start systems, pointing to Mazda’s protests on the matter as evidence that government intransigence was keeping the technology out of the market. But recently Mazda has announced that all of its vehicles will get stop-start as standard by 2015, and Ford has said that it will begin offering the technology on “some” four-cylinder models for the North American 2012 model-year… and the rest of Detroit isn’t far behind. So what’s the deal? The EPA hasn’t changed its test… why are stop-start systems finally starting to trickle over?

Thanks to new research obtained by TTAC from the cleantech investment fund Pacific Crest, we now have a better understanding of stop-start technology, and why we’re actually glad it’s taking so long for the systems to get here.

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Though it doesn’t get the play it deserves in the auto media, Project Better Place is one of the most ambitious, potentially disruptive plays anywhere in the world of cars, uniquely positioning itself to eliminate the biggest shortcomings of electric vehicles. TTAC was on hand when the “end-to-end” EV services firm opened its first battery swap station in Israel, and now the firm has launched its first European swap station in Denmark. Better Place’s single model, the Renault Fluence Z.E won’t be widely available in either of the two initial launch markets until later this year, but having sold over 70,000 of its initial order of 100k units from Renault, Better Place is keeping its foot on the gas… er, juice.
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According to Wards Auto, global auto sales through May hit 32.62 million units, up 6.0% from the year-ago number. But as the chart above shows, the rate of growth in global deliveries has slowed dramatically over the past year-and-a-half, falling below five percent the last several months. So what’s the problem? At this point, what isn’t the problem? The US and Japan have been hit hard by the Japanese tsunami, while the once-blistering-hot markets of China and India are shrinking and growing more slowly respectively.

Collectively, markets in the Asia/Pacific region accounted for 2.35 million vehicle deliveries, equating to 37% of world sales, the region’s lowest global market share since May 2009.

In the U.S. and Canada, sales of Japanese vehicles slipped precipitously below the rest of the market in May due to supply shortages, pulling North America’s year-over-year performance 2.3% below like-2010 on a volume basis, despite an 11.7% increase in Mexico.

So where’s the good news? After a forgettable few years, Europe is back… and South America is staying strong.

Overall deliveries in Europe rose 14.2% in May, to 1.85 million units. The resulting 29.2% share of world sales was the region’s highest take since June of last year…

Double-digit growth in many of South America’s smaller markets lifted regional sales in May 27.6%, compared with year-ago, for a 7.9% share of global deliveries – a 9-month high.

Talk about bad associations! Bloomberg reports that

General Motors Co.’s European Opel unit is introducing models with advanced options typically sold on luxury cars, seeking to revive a business that’s lost $14.5 billion since 1999.

The GM unit is working with AlixPartners LLP on how to tweak options packages or production plans to spur higher prices, said two people familiar with the matter. They are also studying ways to reduce engineering and manufacturing costs, said the people, who asked not to be identified disclosing private plans. Some new features include headlights tuned to high-speed driving on the Autobahn.

Which leads to one damning conclusion:

“They can’t price their cars like Audi or BMW,” said Thomas Stallkamp, principal of Collaborative Management LLC, a Naples, Florida-based consulting firm. Stallkamp, a former Chrysler Corp. president, was a partner at private-equity firm Ripplewood Holdings Inc. when it tried to buy Opel in 2009. “They’re like the Chrysler of Europe.”

Keep in mind, this isn’t just any old analyst… this is a guy who tried to buy Opel back when it was officially for sale. And though pricing issues in the face of rising costs are one Chrysler-like problem facing Opel, there’s another issue that may even be more troubling…

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