Mitsubishi has announced the 3rd major-OEM plug-in vehicle for the US market (available in November), and it’s taken the opportunity to bring down the price of entry for (barely) freeway-capable EVs. With 66 HP and 145 lb-ft of torque, the Mitsubishi i will take you to “approximately 80 MPH” for the low, low price of $27,990 before a $7,500 federal tax break. For $29,990, Mitsu will sell you an SE version, with an upgraded interior, premium sound system, and more. At those prices, the Mitsubishi i costs thousands less than the $32,780 base-MSRP Nissan Leaf, the previous budget EV king. But the i is only rated at 85 miles of range per charge based on the same test that said the Leaf would get 100 miles per charge, and the Leaf’s ultimate EPA rating is 73 miles so expect less from the i. But hey, it’s the first pure EV crash-tested by NCAP (it got four stars, thankyouverymuch), and its cheap. You get what you pay for…
Tag: New Cars
Mazda has joined the party at the 40 MPG beach, rolling out its new SkyActive engine technology in order to give its Mazda3 refresh a 40 MPG EPA highway rating (with autobox, 39 MPG with manual). Power is up as well with the new engines, generating 155 horsepower at 6,000 rpm and 148 lb-feet of torque at 4,100 rpm. But possibly the biggest Mazda news: as part of its goal to become “the Japanese Alfa Romeo,” Mazda’s stylists have toned down the 3’s goofy grin, giving it a slightly more grave countenance. Again, by addressing the 3’s traditional weaknesses, namely weak fuel economy and overwrought styling, Mazda has helped make the NYIAS a banner year for well-executed mid-cycle refreshes.
What lies beneath the vaguely Alfa-Romeo-like styling of the FAW Besturn B30? Here’s a hint: it’s the car that China refuses to let die. Still don’t know? Well, believe it or not, there’s a Mk. II Jetta under that sharply-creased sheetmetal, as China’s car industry seeks new ways to keep flogging the same 30-year-old German iron. Because, if it ain’t broke…

A few summers ago, a run-in with a then-new Jaguar XF led me to criticize the Jag’s lack of what the Germans call “Überholprestige,” or, “the ability of a car to intimidate drivers into moving out of your way.” Granted, it’s not the most important consideration for most car buyers, but if you’re dropping upwards of $40k for a luxury sedan, you want its front end to leave some kind of impression. After all, who cares what badge you’ve bought, if the car can’t be recognized as an expensive speed freak in the rear-view mirror of the Avalon that’s hogging the left lane? Well, it seems Jaguar agreed that the front-end of its XF lacked a certain gravitas, and they’ve given the old girl a ferocious looking nip-tuck. Sure, its new scowl looks distinctly BMW-esque and all LED running lights invite inevitable Audi comparisons, but it’s also got the grace and ferocity of the brand’s eponymous predator. In short, the new fascia really ties the design together, and makes the XF a more broadly-appealing and visually impactful competitor. Well done, Jaguar.
Like the Subaru Impreza, Kia’s Soul is a car that I’ve nursed a soft spot for ever since it became the first car I ever reviewed for TTAC. When friends approach me asking for advice about practical, flexible low-cost cars, the Soul is often one of my first suggestions, and nobody has ever regretted at least test-driving one. The Soul earned further brownie points from me during the Detroit Auto Show a few months back, when our rental Soul carted us through a nasty snowstorm with aplomb. So, like the Impreza, I was a little bit nervous when Kia announced they would be updating the Soul at the New York Auto Show.
We’ve been wondering whether Nissan would be bringing both a sedan version of its new Versa (sold abroad as the Nissan Sunny) and a hatchback version (sold abroad as the Tiida) to the US market, and now we know: The “Sunny” sedan will be sold here as the Versa sedan starting this summer as a 2012 model, while a hatchback version (possibly different than the Chinese version we’ve seen) is still a good year out.
Pricing will remain on the low end, with abase MSRP of $10,990, though interior volume is down slightly, from 94.7/17.8 (passenger/luggage) to 90/14.8 and its platform is 150 lbs lighter than its predecessor. The new 1.6 engine makes 109 horsepower at 6,000 rpm and 107 lb-ft of torque at 4,400 rpm, returning 37/33 MPG with CVT, 27/36 with manual. And here’s the strange part: though Nissan refers to the Versa as a “compact,” a new Sentra is still planned for sometime in the next 18 months. Between a new Micra, the Versa sedan and hatches and a new Sentra to boot (not to mention the compact Leaf EV), Nissan seems to be going all-in on small cars.
Especially since the Legacy/Outback started ballooning and the Forester got a dealer-demanded homogenization, the Impreza has been my personal favorite Subaru (my significant other owns an ’08 wagon). It may not win any fuel economy contests in its size class, but the weight of its AWD system and grunty 2.5 liter engine make it a solid baby grand tourer compared to its front-drive competitors. But with gas prices now climbing steadily towards “freak-out” levels and competitors lounging on the 40MPG beach, a consistent 26 MPG no longer cuts the mustard. And so the new Impreza will lose its 2.5 liter engine in favor of a 2.0 unit which, along with some weight loss and a CVT will power the new Impreza to a 27/36 MPG EPA rating (25/33 with the manual transmission). Far be it from us to complain about less weight and more fuel economy, but it feels like the Impreza may be giving up some of its niche appeal in search of mainstream acceptance… not that there’s anything wrong with that.
Hyundai has received a lot of attention recently for improvements in its product lineup, but as TTAC has proved, it’s actually the brand’s non-product innovations that can be most closely tied to its recent success. Hyundai’s biggest sales growth in the US market has come on the heels of its 100k mile warranty and its Assurance buy-back program, rather than the introduction of any new car. And so, although Hyundai has revealed its new Accent (which we already showed you), the big Hyundai news coming out of New York is the brand’s latest Assurance feat: a trade-in value guarantee. The program rolls out in May, and Hyundai USA CEO John Krafcik tells the DetN that
Depreciation is a big unknown. It’s like giving one of the big benefits of leasing, but you’re still owning the car. We’re already one of the highest brands in loyalty, and we think this will help.
It certainly can’t hurt.
Speaking at the New York Auto Show today, GM CEO Dan Akerson defended his inconsistent approach to sales incentives, telling the AP [via The Washington Examiner]
I feel pretty good about that. I think we’re in pretty good shape. I don’t want to be a predictable competitor. I don’t want the other guy to know exactly what I’m doing.
For some context,
GM surprised the industry — and Wall Street — when it raised discounts by $400 per vehicle in January and February. Most automakers didn’t raise them because demand for new vehicles has been rising in line with supply…
GM pulled back on its incentives in March, spending $600 to $800 per vehicle less on the deals. But it was too late for some investors, who shied away from the company’s stock because higher rebates lower car companies’ profits.
But does Akerson’s upside, the element of surprise, outweigh the downsides of his hot-cold incentive strategy?
Cars like Cadillac’s 556 HP, rear-drive, manual transmission-equipped CTS-V SportWagon are the kind of offering that enthusiasts lust after, even if a relative “value-price” of $70k-ish keeps it in aspirational territory. And by offering a CTS “Performance Edition” with the option of mating a six-speed manual to GM’s well-liked 3.6 liter V6, Cadillac gives enthusiasts an appealing opportunity to bask in some of the V’s reflected glory. But apparently not many enthusiasts are interested in pursuing this opportunity, as InsideLine reports that the manual transmission option will be dropped from the 2012 CTS 3.6.
You can just about kiss those worries about a US price war goodbye, as GM has become the third major automaker to raise its US market MSRPs in April alone. Like Toyota and Ford before it, GM is raising its prices by about $100 per vehicle ($123 on average) in response not to Japanese parts shortages, but steadily increasing raw material costs. According to the WSJ, the price increase takes effect starting on May 2. And, TrueCar’s Jesse Toprak tells Fox,
The advice would be, based on what we see today, we don’t see any kind of ease in price anytime soon. The prices of everything will go up, moving forward.
Now all GM needs to do is start easing off its incentives so that those MSRPs actually mean something.
Retail market share is one of those metrics that tends to cut through the vagueness of pure sales-volume numbers, reflecting an automaker’s performance compared to the competition, without the distraction of fleet sales. It’s not a perfect measure of a business’s overall strength, as fleet sales can help with economies of scale and capacity utilization, but it’s one of the most accurate ways to measure the appeal of a firm’s products with real consumers. And, based on this chart of GM’s monthly retail market share (as calculated by TrueCar VP for Industry Analysis and all-round data ninja Jesse Toprak), GM’s much-vaunted Lutz-era products aren’t moving the needle with those real consumers. Emerging from bankruptcy didn’t seem to provide much of boost either. And unless drastic happens soon, GM’s battle for consumer acceptance will continue its slow but steady decline. Not good!
Hit the jump for raw data and a historical chart of GM’s non-retail market share.
Back in January, when news broke that GM would be pulling its 2.8T V6 from the Cadillac lineup, I reckoned that
Cadillac needs to figure out if it wants to keep its SRX saddled to an underwhelming engine, or if it wants to add its widely-lauded 3.6 direct injection V6 to the SRX lineup.
And you know what? Cadillac made the right call (or at least the obvious one). But will GM seal the deal and drop the unloved 3.0?
As I’ve explained many times before, it can be very difficult to know when a recall is worth covering. Drawing too many conclusions from a single defect can be dangerous, as defects are a fact of any industry that balances quality and cost as closely as the auto business. But in this case, I’ve received enough emails about the video above that I’m willing to open a discussion about it here. But before you jump in, be sure to read the caveat after the jump.
(Read More…)
Reuters reports that auto market research firm CNW Research is projecting April transaction prices to be the highest in 15 years, when measured as a percentage of MSRP. According to the report, early April sales show average transaction prices hitting 87% of MSRP, the highest such level since 1996. By comparison, transaction prices were running at around 77% of MSRP during the industry’s down year of 2009. Looser credit (subprime sales are up 92% from last year), tsunami-related production delays and lower supplies of used cars, particularly small cars, are all given credit for contributing to the rising prices, although bailout-era capacity reductions clearly set the stage for this comeback. And with tsunami-related interruptions still working themselves through the system, demand could push prices higher still. But, says CNW principal Art Spinella, don’t look for the manufacturers to reap all of the rewards of rising transaction prices.
Dealers are the primary beneficiary of these dwindling discounts since they are using fewer of their own dollars to close a deal than was necessary just a few years ago



























































Recent Comments