As I just noted in my comments on the 2012 Nissan Tiida pictures, the US-market Versa is moving up a class in order to make room for the Nissan Micra, which takes over as Nissan’s subcompact responsibilities by early 2012 at the latest. To celebrate the nameplate’s new importance as a global model, Nissan created this Compact Sport Concept aimed not at the US, but “young customers in emerging countries.” The highlights: it’s a tarted up Micra, rocking the Juke’s lovable 1.6 liter direct-injected, turbocharged engine, making 188 HP, albeit with a CVT transmission. Which is (almost) exactly what I was thinking of when I argued that the marketing-hijacked Juke could have been a “Versa GTI.”
Without the marketers, it’s tempting to believe that Nissan’s engineers would have widened the Versa platform, added the fantastic turbocharged engine, and then decided to simply put a steroidal Versa body on top, creating the king of all B-segment hot hatches.
Like most auto industry executives, the 2012 Nissan Tiida (Versa) had a choice to make this week: Shanghai or New York? China or Chinatown? Central Park or YuYuan Garden? Reuben or Xiaolongbao? Decisions, decisions. Speaking of which, we’re not even positive at this point that this Chinese-market Tiida (just revealed at the Shanghai show) is the same car as the US-market Versa that’s set to debut in Detroit. Either way, expect the Versa to be offered as a Compact (C-Segment) model, as its smaller brother, the Micra, is set to arrive in the US within the next 12 months or so to take over subcompact duty…
Due to some adroit planning, important auto shows in the world’s largest market and the world’s second largest fall in the same week this year. CEOs of the world’s top automakers have a dilemma: Shanghai or New York? (Read More…)
Some of Nissan’s Leaf cars were beset by the opposite of the alleged sudden unintended acceleration: Sudden unintended arrest. Once started and turned off, the Leafs refused to start again. Which of course would turn the Leaf into a PR embarrassment: Who wants the first serious mass market EV to be a non-starter? After having received complaints both in Japan and the U.S., Nissan decided to do something about it. (Read More…)
Nobody who knows the business a little thinks the consequences the March 11 earthquake and tsunami will be isolated to Toyota and a little Honda. Renault is joined both at the top and at the hip with Nissan. Renault warned today that its French operation could be affected – albeit in a roundabout way. (Read More…)
In a memo that surprises no-one that has followed TTAC’s extended coverage of the March 11 earthquake and tsunami, Toyota’s U.S. chief Bob Carter warns dealers that deliveries of parts and cars could be severely restricted for months to come. “What we don’t know are vehicle production levels for May through July,” Bob Carter wrote in a memo. “The potential exists that supply of new vehicles could be significantly impacted this summer.” You have seen this coming. (Read More…)
Nobody dares to say it aloud, but parts of the “Buy American” contingent are secretly high-fifing when bad news from Japan is on TV or on the net. U.S. car companies themselves aren’t so sure, one missing chip, or an absent acceleration sensor can bring a whole line down. And of course they won’t be caught saying something reprehensible. Leave it to the Deutsche Bank and The Nikkei to end the (dis)grace period and to come out with their analysis of which carmaker might gain from the Tohoku tsunami. (Read More…)
Not very unexpectedly, ratings agency Moody’s is looking into taking it’s view of Toyota’s long-term debt down a notch. Usually reliable Reuters says that Moody’s “put its credit rating on Toyota Motor Corp on review for a possible downgrade.” For the obvious reasons, namely disruptions to Toyota’s supply chain from the March 11 earthquake and tsunami and subsequent power cuts. Even if bond ratings put you to sleep, you might be interested in Moody’s views on the resumption on normal car production. (Read More…)
All told, it takes about 3 weeks for a shipborne container from Japan to reach its destination at the West Coast. To the East Coast, it’s about 5 weeks. With the Japanese earthquake and tsunami three weeks old, we should see the first real stateside disruptions by now. And we do. But not all originate in Japan. (Read More…)
The Nikkei must have had too much sake at Yokohama’s famous seaside watering holes after they finished an interview with Nissan and Renault CEO Carlos Ghosn yesterday evening. Their reports of an imminent merger of the two (and sundry others) under a joint holding company turn out to be utter nonsense, or rather “a misinterpretation of a wide-ranging interview,“ as Rachel Konrad, Director of Communications of the Renault Nissan Alliance, tells us in more elegant words. (Read More…)
There is was a new ad out in Brazil. 1 minute 39 seconds long (at least in its director’s cut Youtube version). For 1 minute and 26 seconds, it shows the Ford Focus. Only a short 13 seconds long it shows the Nissan Tiida (better known as the Versa in the U.S.). The full length of the ad is paid by Nissan. Nearly one and a half minutes of free advertising for Ford. And is Ford happy? No, they are hip-hopping mad. (Read More…)
Often considered, more than often denied, now it’s on the table again: Nissan and Renault, having lived in an open relationship with a joint CEO since 1999, could move under the umbrella of a common holding company. Joint CEO Carlos Ghosn told that to The Nikkei [sub] late Wednesday night in Yokohama. The managements of Nissan and Renault seem convinced that this is the way to go. However, there is a lot of work to be done before the wedding will become official. (Read More…)
In the face of hysteria about radiation that drowns out the true death and destruction in Japan, Renault and Nissan CEO Carlos Ghosn toured the earthquake-damaged Nissan engine plant in Iwaki. Iwaki is some 35 miles from the stricken Fukushima power plant. Right away, Carlos Ghosn had to deny rumors that Nissan would abandon their engine plant. Instead, Ghosn “vowed to use every possible means to rebuild it,” says The Nikkei [sub].
Japan’s largest and second largest automakers are worlds apart. Last year, Nissan made less than half of the cars the world’s number one, Toyota produced. Looking at the February results of both, we see a Goliath that is slowing down and a David that is revving up mightily. What’s more, we see a Goliath that is heavily exposed to the destruction in Japan, and a David that had moved most of his production abroad, well before the Flood. Let’s compare David and Goliath. (Read More…)
On Monday, Nissan plans to reopen six factories in Japan. They will make badly needed replacement parts for the domestic market and parts needed for its overseas plants, The Nikkei [sub] says. On Thursday this week, Nissan will start assembling vehicles at five of the six factories from Thursday using the parts procured by then.
Nissan’s problem plant is an engine plant in Iwaki city in Fukushima, close to the crippled nuclear power plant. Nissan is “trying to restore operations” there. The plant makes V6 engines. Bringing it on-line could take longer.
In the U.S., Nissan battles another enemy: Fear. (Read More…)
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