If you want to become a leading player in a segment (say, minivans), you have a choice: Either do what everyone else is doing, only better, or do something entirely different, and hope that car buyers see the result as better. With the Mississippi-made 2004 Quest, Nissan attacked America’s minivan market using the latter strategy. The styling was bizarre, the suspension tuning was sporty, the seats were French-inspired, and the gauges were centrally located. And even after revisions relocated the gauges and improved the initially abysmal reliability, the gambit failed. That particular Quest came to a slightly premature end with the 2009 model year. Now, following a one-year hiatus, Nissan has launched another Quest. This iteration is very different from the 2004, but still manages to be very different from the competition. Prognosis?
Tag: Nissan
Given TTAC’s reputation for lack of restraint when it comes to criticism, I was more than a little surprised to see an invite to the Nissan Murano CrossCabriolet launch in San Diego, California. Especially considering that our initial reaction to images of the world’s first soft-top CUV was
If you’ve ever been to a topless beach, you know the basic problem: you expect a bunch of topless Jags and Maseratis, but what you actually get is this, the Nissan Murano CrossCabriolet. Four thousand pounds of roly-poly crossover blessed with the totally misguided belief that people want to see it with its top off. We’ll keep a corner of our eye on this as the LA Auto Show kicks off… but we’ll be sure to avoid eye contact.
On the other hand, strong initial reactions are exactly what this vehicle is all about. And like Nissan’s last controversial design, the Juke, the Murano CrossCabriolet can not be simply judged based on two-dimensional images. Besides, if even Nissan’s designers are willing to acknowledge that the Murano CC is “the answer to a question nobody asked,” surely there must be some kind of logic to this unexpected arrival. So, with an open mind, I dropped in on the strangest, most unique vehicle to launch in ages, hoping to make some kind of sense of something that, on its surface, has no business even existing.
Ever since the Renault spy story broke, we had our doubts. It simply did not pass the smell test. Now, the smelly stuff is hitting the fan. “France faced severe political embarrassment on Friday after carmaker Renault said the three top executives it sacked for industrial espionage in January might not be spies after all,” reports Reuters.
In an interview with Le Figaro, Renault COO Patrick Pelata, the man who was the driving force behind the scandal admitted: “A number of elements lead us to doubt.” He is not alone in his doubts. (Read More…)

As Chief Justice of the 24 Hours of LeMons Supreme Court, I receive many gifts from racers wishing to establish a foundation of mutual respect and understanding during the period in which I inspect the cars for possible cheating. The traditional judicial bribe tends to be a jug of top-shelf booze, but my drinking hasn’t kept pace with the intake of bottles of Stranahan’s bourbon and Zaya rum, and so I’ve been encouraging teams to bring weird diecast toy cars to lubricate the gears of justice. After the last round of LeMons Supreme Court diecast toy car bribes, I thought it would be hard to top the Leyland P76 and Moskvich 402, but the racers at the ’11 Southern Discomfort and the ’11 Gator-O-Rama have done so with the current crop of diecasts. (Read More…)
In January, car imports to Japan shot up 53 percent, reports Automotive News’ [sub]Asia Editor Hans Greimel from Tokyo. Quick, who do you think takes top honors? (Read More…)
Ever since Volkswagen bought not quite 20 percent of Suzuki a little more than a year ago, industry observers said: “Now what?” To this day, the couple remains childless. Lately, there have been rumors that the impatient German side is pushing for offsprings, whereas the Japanese side stays chaste. Now finally, there might be results – if India’s Economic Times has the correct information. (Read More…)

Going through my old 2X2X2 35mm stereo slide pairs for posting on Cars In Depth (I’ve been messing around with twin-film-camera 3D for about 15 years now), I came across some shots of the ever-varied fleet of late-80s/early-90s Japanese subcompacts I owned during the heyday of San Francisco’s notorious City Tow car auctions. (Read More…)
After a less than enthusiastic welcome, Nissan is pulling its Made in Japan Cube from the European market, less than a year after its introduction. Journalists loved the car. But customers hated its shape and high price. (Read More…)
Did you know that there is rogue SUV production? Not to worry, it will be brought under control: Nissan will move production of its Rogue crossover from Kyushu, Japan, where it is built now, to Smyrna, Tennessee in 2013, Nissan’s America chief Carlos Tavares told The Nikkei [sub] today. (Read More…)

I’ve been seeing quite a few junked Datsun pickups in recent years, and most of them have featured the King Cab option. To those of you accustomed to 21st-century pickups with four doors and luxurious back seats, the few additional cubic centimeters of the Datsun 720’s King Cab must seem a cruel joke. (Read More…)
Japanese makers are jumping on the Made for China (or possibly Made for Export from China) trend that was started by GM with the Bao Jun.
Both Nissan and Honda are showing (allegedly) Made for China brands at the Guangzhou Auto Show. (Read More…)
This Monday, Nissan’s all-electric Leaf will officially go on sale in Japan. All of the 6,000 Leafs scheduled to be made this fiscal year has already been reserved, reports Japan’s Asahi Shimbun. A lot of them are in the grips of pre-orderer’s remorse after a trip to their garage: (Read More…)
Global alliances between humongous corporate entities are always intimidating and mostly ill-performing. Oftentimes they just don’t work (née Daimler-Chrysler). Other times we just don’t see the point (Ford and various ex-PAG members or GM-Saab). The Renault-Nissan Alliance, who-would-have-believed-it is maybe, just maybe, the most successful of the lot. As TTAC itself has reported earlier, the French car known as the Nissan Tiida is now America’s best-selling compact car. In Brazil, Nissan has just sprinkled some of its Nippo-fairy-wand-dust on Renault’s latest gambit in the relatively small, but very profitable executive level segment in Brazil.
Now, let’s clarify a bit. (Read More…)
It’s probably a bit of a stretch to call the 1947 Tama a “Nissan.” This lead-acid battery-powered two-door was developed in response to post-War oil rationing by the unemployed aircraft engineers of Tachikawa Airplane Company, a firm that later renamed itself the Tokyo Electric Motorcar Co. That company later became the Prince Motor Company, which in turn merged with Nissan, making the Tama a tenuous but real part of Nissan’s EV legacy. When tested by Japan’s ministry of transport, the Tama beat its claimed performance, going 96.3 km on a single charge and reaching a top speed of 35.2 km/h from its 36V motor. Tamas were sold until 1950, and were used mostly for taxi service, although a pickup truck version was made as well. With Nissan rolling out its Leaf and generally betting its shirt on EVs, we wouldn’t be the least bit surprised to see the Tama pop up in future Nissan ads and promotional materials. Let’s just hope they leave out the “born from jets” angle…
The official MPG(e) ratings for Chevy’s Volt and Nissan’ Leaf have been out for a few days. Finally, The Nikkei [sub] noticed something: Nissan’s “all-electric Leaf has gained bragging rights in the U.S. market after garnering a higher fuel economy rating than the Chevrolet Volt.” Bragging rights bestowed courtesy of the U.S. government. (Read More…)








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