Guess who was matchmaker for Daimler’s three-way tie-up with Renault and Nissan? The Nikkei [sub] thinks it was Volkswagen. VW’s alliance with Suzuki “spooks Daimler into thinking small,” says the Tokyo business paper. And that’s quite a change for formerly bigthinking Daimler. (Read More…)

Having just sealed the three-way tie-up between Renault, Nissan, and Daimler, Carlos Ghosn already lusts for more. At a press conference in Brussels, Ghosn said the alliance is open to new partners to get in bed with. Muses The Nikkei [sub]: “He may envision a grand coalition of Japanese, European and U.S. automakers.” (Read More…)

That was a marriage in heaven but didn’t end up in heaven. We start on earth this time and stay there.

Daimler CEO Dieter Zetsche, explaining the difference between Daimler-Chrysler and the new Daimler-Renault-Nissan alliance in Automotive News [sub].

So today, Renault, Daimler, and Nissan did what we said they would do and announced a three-way tie-up. Which is good, because we are running out of inappropriate pictures. The marriage goes far beyond the exchange of symbolical stock holdings. (Read More…)

When the all-electric Nissan Leaf will be available in Japan in December, buyers will be faced with a tough decision: Should I buy a Nissan Leaf for $40,000, and deal with range anxiety, or should I go with the $26,000 gasoline equivalent?

To which Nissan will answer: “The Leaf, of course. It will save you huge amounts of money.” How much? Are you sitting down? (Read More…)

Lighten up, Toyota. You are not alone. Today, Nissan recalled 25,024 cars in Japan because some of their accelerator pedals have caught the stickyness sickness, and may not want to come back to idle once you take the foot off the gas. (Read More…)

Well, our questions have been answered, and the first US-market pure electric vehicle, the Nissan Leaf, will be sold well under its Japanese-market price of $38k-$44k, coming in at $32,780. After a $7,500 federal tax break that brings the price to $25,280, and a California and Georgia tax break of another $5,000 will bring it within spitting distance of $20k (a $1,500 credit is available in Oregon). Full Nissan release after the jump.

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I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent  in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time. (Read More…)

After long hand-holding and necking, Daimler and Renault finally seem to progress to third base. The Financial Times reports that the French and the Germans “are in the final stages of wide-ranging strategic partnership talks that would involve the German and French car makers taking ‘symbolic’ minority stakes in each other.” (Read More…)

One of the biggest conundrums facing the folks tasked with marketing the forthcoming first generation of mainstream electric cars is branding. On the one hand, firms want their mainstream brands associated with the green halo of having an electric car in its portfolio. On the other hand, electric cars aren’t cheap. From a pure pricing perspective, it makes more sense to brand expensive EVs as luxury products. GM struggled with this problem when it developed its Converj version of the Volt, ultimately deciding that the common-sense arguments for branding the $40k Volt as a Cadillac weren’t as important as boosting Chevy’s profile with an EV offering. Nissan, meanwhile, has decided that it has room for both a Nissan-branded Leaf EV and an Infiniti-branded luxury version.
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Joel Ewanick is a name you’re probably not familiar with. I wouldn’t blame you, he works in Marketing, which is a pretty dull affair. However, you may be familiar with his work. He helped bring Hyundai to the mainstream with clever and well executed marketing plans. The Hyundai Assurance Plan (lose your job, return your car) was his idea. Not to mention during 2009, when the car industry was failing, his marketing plans helped Hyundai increase market share and even turn a good profit. Advertising during the Superbowl? His idea. Advertising at the Academy Awards? His idea again. Hyundai’s market share grew from 3 percent to 4.4 percent as of February (according to data from Autodata). To cap it all, he was named Marketer of the Year 2009 (the year of carmageddon) by Advertsing Age. So why am I writing about him? Well, he’s leaving Hyundai. (Read More…)

Lavish cash on the hood of Japanese cars may help their U.S. sales (or soften the fall in Toyota’s case). The largess also “will put pressure on earnings,” says The Nikkei [sub].

Toyota, Nissan, Honda raised sales incentives in February to an average of 2,221 dollars per vehicle, up 11 percent from January. (Read More…)

Carlos Ghosn was in India on Tuesday, juggling a lot of eggs and covering a lot of bases. The official reason for his visit was the opening of the new Renault-Nissan plant in Chennai, but Ghosn’s arrival set off a flurry of R-N related news in the Indian press.

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Nissan has had a $25k target pricetag on its forthcoming Leaf EV for some time now, as it’s built hype towards the car’s commercial rollout later this year. That price will be crucial in taking on GM’s Volt EREV, which is said to retail somewhere in the $40k ballpark but offers a range-extending gas engine. Allcarselectric.com got a little more detail out of Nissan execs, and reported back in November that

According to Brian Carolin, Nissan’s marketing executive for North America, the cost of the upcoming Leaf will be equivalent to the monthly cost of a fully loaded Honda Civic, plus the cost of its monthly fuel bill.  To simplify pricing Carolin broke it down as such, “That means the purchase price (about $28,000) or comparable monthly payment for a high-end Civic plus the cost of the gasoline it would need to cover 1,200 miles (at 30 MPG and $3/gallon, about $120.”

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Time to break out the (tasteful) shibari pictures. “Nissan would seriously consider joining a comprehensive tie-up between Renault S.A. and Daimler AG if the alliance they are discussing happens,” says The Nikkei [sub]. With Renault and Nissan tied-up both at the hips and on top, such a move would make more than just sense. (Read More…)