The race for bragging rights amongst the top three promises to stay interesting throughout the year. Toyota just issued new forecasts which pegs global production across all Toyota Motor Corp. brands at 8.04 million. This should worry Wolfsburg. Volkswagen was seen as the clear number 2 after GM in the 2011 race. Now matters are not so sure. (Read More…)
Toyota today announced financial results for the quarter ended June 30, 2011. It was the first full quarter after the March 11 earthquake and tsunami which severely affected production and sales at home and abroad. The results reflect this.
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Toyota is working on a small car based on its emerging market platform that underpins the Indian Etios, and will release it in China by 2013 – if The Nikkei [sub] is correctly informed. There is nobody working at Toyota on Thursdays and Fridays as a power saving measure, so there is nobody to ask. We expect no more than the usual “we cannot comment on future models” when people will be back to work on Saturday. With that in mind, let’s go down rumor lane. (Read More…)
Well, here’s a truck you almost never see in junkyards. In Colorado, FJ60/62s have been considered sufficiently desirable that even beat ones mostly get snapped up at pre-Crusher auctions. Perhaps that’s all changing now, what with gas prices knocking down the prices of newer, more modern/less “truck-y” SUVs. (Read More…)
In a race to get a more solid foothold in India, Toyota is nearly doubling its production capacity on the subcontinent. Much to the chagrin of some Indians, the country is called the “next China.” Currently, the market is dominated by Suzuki, which owns nearly half. Hyundai and Mahindra hold sizable shares – all of which bugs the world’s largest carmakers to no end. (Read More…)
Over the last several years, Toyota has fought off suits by a firm called Paice, which claimed to own patents on technology used in Toyota’s hybrid drivetrains. Toyota settled that dispute a year ago, but now Bloomberg reports that another firm is going after Toyota’s hybrid Intellectual Property (IP). According to the report
Efficient Drivetrains Inc., based in Palo Alto, California, has an exclusive license from the University of California for use of the technology, including the way electricity is drawn from a battery to power an electric motor and an internal combustion engine, according to a July 20 federal court complaint filed by Toyota in San Jose… The five patents at issue also include technology, invented by EDI co-founder Andy Frank, on ways to control the power output of an internal combustion engine and a method to draw electricity to operate the electric motor and the internal combustion engine, together or separately depending on driving conditions
You can read Toyota’s complete filing here.
Say what you want about the nannyfication of cars, about gadgets that disturb the intimate relationship between man and machine. But a lot of the drastic decline of fatalities on the road goes on account of cars made safer with little electronics brains. Now, the brains think of people not even in the car. (Read More…)
Tesla will begin supplying Toyota with components for its electric RAV4 a year earlier than previously planned, reports Bloomberg, a move that will have Toyota paying $100m for the drivetrains rather than the previously-agreed-upon $60m. According to a Tesla SEC filing, the EV specialist firm will supply Toyota with
a validated electric powertrain system, including a battery, charging system, inverter, motor, gearbox and associated software which will be integrated into an electric vehicle version of the Toyota RAV4. Additionally, Tesla will provide TMC with certain services related to the supply of the Tesla Battery and Powertrain.
There’s still no word about how many of these RAV4s is Toyota planning on selling over those two years, or where will they be assembled, but it sounds like Toyota isn’t trying to launch quite the EV offensive that some green car blogs seem to be hoping for. As one analyst puts it to Bloomberg, $100 million “isn’t a huge amount for Toyota, so this allows them, with only modest downside risk, to participate in what Tesla is doing.” That sounds about right…
Toyota may not be making pure EVs widely available next year as some outlets are reporting, but it will start offering a different kind of plug-in car in 2012. We’ve already heard about Toyota’s experiments with a bi-directional charger that could serve as a backup power source for your home in an emergency, but Toyota is taking the car-as-powerplant theme a bit farther next year, as Automotive News [sub] reports
Next year, Toyota Motor Corp. will start offering AC electric outlets as an option on its popular Prius hybrid so drivers can plug in household appliances — from computers to refrigerators.
The idea was born from watching victims of Japan’s March 11 earthquake using the Toyota Estima hybrid van as a source of emergency electricity when the power was knocked out.
It is the only Toyota model currently offering a standard AC outlet.
But Toyota wants to add them to the Prius next year and eventually across the hybrid lineup. One hitch: It will be offered only in Japan initially. Concerns about different voltages and safety regulations are keeping the technology off export models at least at the start.
Toyota may be only offering the system in Japan at first, but this step offers a fascinating insight: clearly Toyota believes consumers would rather take electricity out of their cars than put it back in. It’s a new interpretation of the plug-in concept and one that, as a blogger who’s always looking for on-the-go laptop power, I can certainly appreciate.
UPDATE: Toyota confirms:
Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs. We’d like to set the record straight. The 2012 RAV4 EV will definitely be sold to the general public. We anticipate robust public interest in the RAV4 EV and are keen to inform consumers that their future vehicle options include a battery electric Toyota.
Toyota is the only manufacturer bringing two battery electric vehicles to the market in 2012 – the RAV4 EV and the Scion iQ EV. While the RAV4 EV will be available to the public, the Scion iQ EV will be marketed to fleet and car sharing programs only.
A number of major auto outlets got clowned yesterday when a Pike Research blog item seemed to quote Toyota Business Planning Manager of Advanced Vehicle Marketing Geri Yoza as saying the Tesla-developed RAV4 EV would not be sold to private customers, but would distributed to fleets and car sharing services. Not so, it turns out, as Toyota has corrected the Yoza quote by confirming that only the electric version of the iQ city car will definitely not be offered for public sale. But by the time Pike Research got its facts straight, the misinformation had ben regurgitated by the biggest names in car blogging, and had even made its way over to the other side of the Atlantic. The worst part: the real issue brought up in the Pike Research piece was largely lost in the autoblogosphere’s rush to prove Mark Twain’s adage that “a lie can travel halfway around the world while the truth is putting on its shoes.” And, as usual, the slow-dressing truth is a lot more interesting than the globe-trotting lie…
An extravagant ceremony at Bangkok’s Impact Arena has seen the launch of Toyota’s new Hilux and Fortuner – key models in its developing market portfolio. The pair are products with big, tough reputations, and importantly, the profit-generating ability to match.
Having overplayed the youth marketing angle, only to find its cars being bought by folks well outside its “target demographic,” Scion seems to be making the first hesitant steps towards accepting reality. Autoobserver’s Dale Buss reports:
The economic woes of America’s twenty-somethings have forced Scion to broaden its demographic target to include the rest of the Millennial generation, up to age 35. “It’s a function of affordability and the state of economics for 18- to 24-year-olds, with high unemployment,” said Owen Peacock, national marketing communications manager for Scion. “They’re focused on things like college and debt load. At the end of the day, do you go with a small target or go after those who can actually buy a car now? So you need to adjust.”
But how is the “Zeus”-themed online marketing campaign actually supposed to expand Scion’s appeal to an older demographic?
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Every time I drive a hybrid – EVERY time – someone asks: “so where do you plug it in?” It’s as if more than 10 years of hybrid sales in the USA have gone by without the public knowing that a hybrid is not an electric car. Finally, however, Toyota has announced there will be a hybrid Prius on sale in the US where the answer isn’t “um, you don’t, the gas goes in over there.” Now the answer will be: “you plug it in up here and put gas in back there.” Yep, the 2012 Plug-In Prius is coming, so be prepared for blank stares as passers-by try to process the information. Toyota tossed us the keys for a week’s drive in a pre-production version so we could see what the hype is all about.
“Producing in Japan will remain extremely difficult as long as the conditions don’t change,” said Akio Toyoda today, and appealed to the Japanese government to “level the playing field.” Toyota did some leveling of its own. In a big board meeting, Toyota leveled swaths of corporate structures. (Read More…)
According to The Nikkei [sub] “Toyota Motor Corp. said Wednesday it will start offering on Thursday a free application for smartphones that sounds an alarm if the user’s home electricity use reaches a preset level.” Don’t believe it. The Nikkei made it up. (Read More…)
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