Today, I went on a very early morning Shinkansen to Nagoya. The idea was to have me kind of certified as a Toyota-accredited journalist. I don’t know whether I qualified. I flunked the required rattling-off of the 12 Toyota plants in Japan. However, I was invited into Toyoda’s house. (Read More…)
When we think of Japanese four-wheel-drive station wagons these days, we immediately picture a Subaru product. We often forget that, in the 1980s, most of the Japanese automakers made four-wheel-drive versions of their small wagons. Honda had the 4WD Civic Wagovan, Nissan had 4WD Stanza and Sentra wagons, Mitsubishi had the Mirage and Colt 4WD wagons, and so on. Of all of the non-Subaru 4WD wagons from that era, however, the only one you see with any frequency these days is Toyota’s Tercel 4WD wagon. These things are about as common as the AMC Eagle in Colorado, i.e. you see them all the time. (Read More…)
OK, so Toyoda-san didn’t so much introduce the new Camry as introduce its headlight. The good news is that the headlight looks like progress. The bad news is that most Americans were probably a bit distracted by the video’s spare production values and Mr Toyoda’s somewhat awkward demeanor (to protect you from your own hypocrisy, commentary on Toyoda-san’s accent will be moderated… unless you can post it in Japanese). Net-net though, Toyota can’t help but come across as an earnestly nerdy lot (led, as they are, by the king of the auto otaku), which fits their brand image well. And for all the talk about styling being the prime mover for consumers, and the necessity of emotion in design, if this new Camry is simply a fresher take on its earnestly nerdy predecessor, Toyota will have accomplished its mission. I’m beginning to wonder if Detroit’s intense dislike of Toyota isn’t simply because it’s the biggest Japanese competitor, but because Toyota’s leadership culture is the unassuming, unglamorous opposite of Detroit’s flamboyant tradition.
„When will it discharge?“ asked a reporter on Monday at Nissan. I ducked under my desk. “In one or two years,” answered Nissan CEO Carlos Ghosn. I broke cover when I realized that they were talking about the Leaf powering the house. (Read More…)
Toyota’s Japan production (all vehicles and brands) slumped 46.5 percent in May to 156,379 units. Overseas production did not fare much better, falling 43.3 percent to 196,073 units. All in all, Toyota’s global production plummeted 44.7 percent in May to just 352,452 units. Could it be any worse? Yes, it can: Exports from Japan cratered 61.7 percent to 47,167 units. (Read More…)
Brand extensions aren’t common in the auto industry, perhaps because they rarely (if ever) succeed. Chrysler and Oldsmobile hyperextended the LeBaron and Cutlass brands, respectively, into oblivion. But Toyota has struggled as much as anyone to sell hybrids that aren’t named Prius, so it will now attempt to sell additional models under that highly successful nameplate. First up: the Prius v (with the lowercase v for “versatile”). How far and how effectively does a second model extend the reach of the brand?
When you have nothing else to do down the road and read Japanese car import statistics, and when you will see a small bump of imports from Europe to Japan, remember what you did read here. Toyota will start importing its UK-made Avensis to Japan, where it will go on sale on September 19 for 2.5 million yen ($31,000). (Read More…)
Japanese automakers are gearing up in earnest to make up for production lost after the March 11 tsunami. Across the island nation, there are new signs of resurgence. They read “we hire” (or Japanese words to that effect.) Automakers are hiring thousands of contract workers that had been let go after the financial crisis. (Read More…)
The Japanese auto industry might come back to much normal faster that thought. But then there is shippiing. It takes a while to float a few thousand cars across the Pacific. Now add high gas prices and a high demand for fuel efficient cars and you have the reason why Edmunds reports that the U.S. national inventory of the Toyota Prius is down to four-day supply. Ed Larocque, Toyota’s national marketing manager for advanced technology vehicles, told Edmunds that “production in Japan likely will return to full capacity by the end of June.” Which means that that wave of Prii won’t was ashore before end of July. (Read More…)
While Toyota is still waiting for an apology for the fakery on network TV, a visibly unrepentant ABC News proudly declares:
“ABC News Chief Investigative Correspondent Brian Ross and the ABC News Investigative Team have been awarded the 2011 National Edward R. Murrow Award for “Video Continuing Coverage” for their exclusive investigation that revealed how Toyota had for years ignored complaints from hundreds of its owners about cars suddenly accelerating out of control.” (Read More…)
Toyota Motor Corporation (Toyota, Daihatsu, and Hino) is expected to land with a thud on place 3 in the global ranking of automakers in 2011. I came to this conclusion after several telephone calls and a flurry of emails. In the end, Toyota spokesman Paul Nolasco gave it to me (as requested) in writing:
“When it comes to the current CALENDAR YEAR, on a consolidated basis (TMC, Daihatsu and Hino combined), TMC is now (as of June 10) forecasting production of 6.8 million units.”
The avalanche of telephone calls and emails was triggered by an article in The Nikkei [sub] today, that had left the opposite impression. We’ll get to that article in a minute. First, the table: (Read More…)
At today’s annual stockholders meeting in Toyota City, Toyota wrapped up most of the SUA and recall troubles that had plagued the company last year. Says The Nikkei [sub]: “When asked about the fallout from the recall of millions of vehicles over the past couple of years amid quality concerns, executive vice president Shinichi Sasaki thanked the U.S. National Highway Traffic Safety Administration for clearing Toyota of some of the most serious allegations about defects in its vehicles.“
However, there is one man Toyota still holds a grudge against: (Read More…)
Yesterday, we reported that the Japanese auto industry is recovering faster than previously assumed from the effects of the March 11 tsunami. Overseas factories were expected to be affected for several more months while the problems work themselves through the long supply pipeline from Japan. Much to everybody’s surprise, the situation is improving at a faster clip at transplant factories as well. Toyota said today that North American vehicle production is expected to return to 100 percent in September. (Read More…)
Japan’s major automakers appear to recover faster from the impact of the March 11 tsunami than previously feared (or hoped.) Nissan’s Executive Vice President Takao Katagiri said today that Nissan’s Japanese vehicle production in May was the same or greater than its output in the same month in the previous year.
“We will also probably be able to maintain a normal level in June,” Katagiri told The Nikkei [sub]. At the annual results conference in May, Nissan CEO Carlos Ghosn had predicted that the company would be back to normal by October. This remains the official party line at Nissan. (Read More…)
In the market to buy a condo in Tokyo? If you buy the right one, it will come with a car. Starting in spring 2012, Toyota plans to launch a condominium-based car-sharing program in collaboration with Japanese real estate developers. (Read More…)
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