Tag: Volkswagen

By on February 28, 2010

As a car company, closing out 2009 with a profit is a commendable feat. Generally, you count yourself amongst the blessed if you are still alive (or bailed-out by friendly governments.) Let’s look at two companies that made money in 2009. At least, at some time in 2009. (Read More…)

By on February 22, 2010

After decades of “up-positioning” and premium-branding, the sudden success of cheapskate models such as the Dacia Logan has not gone unnoticed at Europe’s largest automaker Volkswagen. Czech media is abuzz with reports of a new entry model, blatantly codenamed “A Entry,” which may be part of the Skoda line-up.

Reuters cites Czech media reports that the new model could be priced around $13,650, putting it somewhere between Skoda’s smaller (Polo-based) Fabia and the larger Octavia, which sits on a PQ35 (think Golf, Jetta) platform. Priced and positioned like that, it won’t be a Logan-killer. The Dacia goes for under $10,000 MSRP.

In the meantime, rumors that VW aims a lot lower won’t die in Wolfsburg. (Read More…)

By on February 20, 2010


For those of you who’ve read my work, you’ll know I’m no stranger to controversy. So, this next piece, will be a little, well, dark, shall we say? In the above picture, what do you see? It’s a classic VW Beetle. Nothing bad there. But this particular Beetle has caused a huge amount of grief stateside, followed by controversy. It was hidden under a black cloth and when it came off what people saw at the National Museum of Crime and Punishment was a 1968 VW Beetle, exactly like what you’re seeing. But it wasn’t so much what it was as WHO it was. (Read More…)

By on February 14, 2010

[Note: A significantly expanded and updated version of this article can be found here]

That air presented the greatest obstacle to automotive speed and economy was understood intuitively, if not scientifically since the dawn of the automobile. Putting it into practice was quite another story. Engineers, racers and entrepreneurs were lured by the potential for the profound gains aerodynamics offered. The efforts to do so yielded some of the more remarkable cars ever made, even if they challenged the aesthetic assumptions of their times. We’ve finally arrived at the place where a highly aerodynamic car like the Prius is mainstream. But getting there was not without turbulence. (Read More…)

By on February 12, 2010


BusinessWeek reports that Nissan could be up a certain creek without a certain instrument. In Europe, Nissan competes in the low cost, city car segment (just below cars like the Toyota Yaris and Honda Jazz) by selling a rebadged Suzuki Alto which they call the “Nissan Pixo”. This car competes with the Toyota Aygo/Peugeot 107/Citroen C1, Fiat Panda and the Volkswagen Fox (which is curious, because the BW article says “Volkswagen Lupo” which hasn’t been sold in Europe since 2005). But since Suzuki got a German partner (insert your own Bertel Schmitt reference here), the Pixo is looking a bit left out in the cold. The burning question: would Suzuki carry on supplying Nissan with cars or would the Wolfsburg Warriors put pressure on Suzuki to say “Nein”?

(Read More…)

By on February 4, 2010

TTAC has reported on VW’s plans to become the global number one. Looking at Toyota’s current quality problems, one could be excused for thinking that there just might be some substance to Wolfsburg’s plans. After all, Toyota’s days of glory seem to be over, while VW is on a roll, with sales growing and quality improving. Right?

(Read More…)

By on February 3, 2010

VW and Audi combined for a hell of a month, with combined sales up 40 percent. The Beetle is back, kind of, but the Jettas still butter the bread at VWOA. At Audi, the A4/A5/Q5 combo combined for two thirds of the brand’s 6,510 January sales. Subaru‘s Impreza and Forester are a down a bit from their big 2009 numbers, but the new Legacy/Outback duo were up over 100 percent. Mercedes had a strong January across the board, with only the tired SLK, CLK, CL and CLS failing to grow sales. Also, 156 people bought an R-Class this month.

(Read More…)

By on February 3, 2010

When Martin Winterkorn took over as CEO of Volkswagen, he said that Volkswagen wants to be better than Toyota, not just in units, but in profitability, innovation, customer satisfaction, everything. Toyota was the declared enemy of VW. Toyota was bigger, made more money, had happier customers. When Winterkorn declared the lofty goal, it was shrugged off. Incoming CEOs routinely make grand announcements which nobody really takes seriously. The year was 2007, Volkswagen had just become #3 in the world. Toyota was #2, leading VW by more than 2m units sold worldwide. Towering above all was GM, with 9.3m units sold, 800,000 more than Toyota.

A little after the quote above, first rumors about a “Strategy 2018” surfaced. The plan wasn’t public. I knew someone at VW who had seen (but wasn’t given) the strategy, and he confirmed that it said that Volkswagen wanted to overwhelm Toyota – in 10 years. Insiders (this reporter included) rolled their eyes and denounced the plan as the usual hubris of an incoming CEO, a suit who’d be busy collecting his pension by the time 2018 rolled around. I was wrong. (Read More…)

By on February 3, 2010
Former DCX CEO Juergen Schrempp had a vision. He had a vision of creating a Welt AG. He wanted to dominate the world. In order to create that vision, he set about paying for car companies like Chrysler and a controlling stake in Mitsubishi. 10 years later, DaimlerChrysler is nothing but a footnote in the automotive history books. Now Volkswagen want to emulate that vision, only this time, they want to do it properly.
By on January 28, 2010

Volkswagen’s recent go-fast specials like the Golf R32 and New Beetle Rsi have typically been developed by a little-known branch of the automaker known as Volkswagen Individual. But performance isn’t necessarily VW Individual’s main focus, as the sub-firm also builds to-order customization of VW products, from police specials to to custom-built stretched Phaetons, and helps VW R&D on new products. In order to focus its efforts, VW is spinning the “R”-vehicle development program into its own unit: R GmbH. “BMW has its M, Mercedes has AMG, and our sibling Audi has Quattro. This new R division will be our Quattro,” an unnamed VW exec tells Inside Line. You know, because Audi and its Quattro performance division isn’t owned by Volkswagen or anything.

(Read More…)

By on January 25, 2010

The Japanese press is making a big to-do out of the combined 2009 sales of Volkswagen and Suzuki. Or rather out of the fact that the two together sold more than Toyota. „Suzuki-VW Beats Toyota In Global Sales In ’09” headlines The Nikkei, as if the two would be one company.

That the two of them could easily crush Toyota is no news to TTAC readers. When we announced the VW-Suzuki nuptials on Dec 9, 2009, we said: “Suzuki has an output of 2.36 million units a year; added to VW’s sales, Toyota would be toast.”

The Nikkei did the adding, and writes:  (Read More…)

By on January 25, 2010

Volkswagen has announced [via Autoblog] that “in response to requests by many customers,” the Passat CC will now be available with seating for three in the back seat. The lesson: even the people who spend more money for a more-fashionable but less-practical version of a mass-market car want that extra seatbelt just in case. Which begs the question…

(Read More…)

By on January 24, 2010

On the back of a 45 percent growth that propelled Chinese car sales to 13.6m in 2009, and faced with a shortage of cars that doesn’t allow them to feed China’s ravenous appetite for even more cars, Chinese automakers are racing to build more plants. The combined capacity of the 10 largest players is expected to balloon from around 12 million units in 2009 to a breathtaking 21 million in 2012, today’s Nikkei [sub] reports.

Some examples: (Read More…)

By on January 22, 2010

Optimism is a rare commodity in the auto industry these days, and nearly all of it comes from the so-called BRIC nations of Brazil, India, China and (to a lesser extent) Russia. India in particular is being targeted as one of the few growth opportunities for the industry’s global players. Nissan/Renault, Volkswagen, Honda, Ford and GM have all recently announced major initiatives to target growth in India’s entry-level market, and GM even gave up control of its Chinese operations in order to beef up its Indian presence. But, as the Hindu Business Line reports, India could be staring down the kind of overcapacity that is causing so many headaches for automakers in mature markets.

(Read More…)

By on January 21, 2010

A recent test by Autobild sought to find the German-market vehicle that could tow the most kilos per euro. Third place (at€13.36 euros per kilo) went to the AWD 1.6 TDI Golf Variant, which is tow-rated at 1.8 tons on the German market (first and second went to the Tiguan and CR-V). Though the American-market Golf TDI has far more power than Autobild’s value-hauler podium finisher, Volkswagen continues to send tow-rating curious Americans messages like this one:

Thank you for visiting the Volkswagen website. We appreciate your
inquiry regarding the capability of using your Volkswagen for towing
purposes.

Volkswagen does not recommend a passenger vehicle be used to tow.

Bastards! Incidentally, this image is from a post on the British Caravan Club’s voting the Golf 2.0 TDI as “Overall Towcar of 2009.”

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