Osamu Suzuki said today he would probably refuse advances by Volkswagen if they would want to get deeper in bed with their new Japanese bride.
“When Suzuki becomes a bigger and more successful company, Volkswagen will probably want to buy more of our shares,” Suzuki said. “If that happens, Suzuki will probably respond by saying, ‘Let’s continue as we are.'”
We’ll see.
Yesterday, Volkswagen became the Suzuki’s top shareholder. VW transferred $2.4b in return for a 19.9 percent stake in Suzuki. Suzuki turned around immediately and used $1b of the money received to buy stock in Volkswagen. Consider the couple as intertwined.
With the marriage sealed, both companies went right to work. (Read More…)
Volkswagen and Suzuki aren’t wasting any time in consummating their marriage. VW is thinking of providing its hybrid technology to Suzuki. This is what Ulrich Hackenberg, head of VW’s Forschung und Entwicklung (R&D) told The Nikkei [sub] on the sidelines of the NAIAS in Detroit. As usual for a tight-lipped R&D guy, Hackenberg did not volunteer any details, timing or models.
Unusual for a usually tight-lipped R&D guy, Hackenberg said Suzuki has excellent technologies, including low-cost production know-how, and that the two firms have a lot to learn from each other. He also said VW will support its Japanese partner in China, where Volkswagen has a commanding market share, and where Suzuki needs help.
“What Volkswagen hybrid technology?” you will surely ask. (Read More…)
You might need to click through to the gallery to fully grasp the stunning blandness of its New Coupe Concept, which just debuted at the NAIAS. Volkswagen has said again and again that it plans to take over the American market by screwing its loyal followers and selling out for mainstream appeal. The NCC is the apathy-osis of this philosophy, showing an approach to the sports coupe genre that makes the business of car look like a less glamorous offshoot of the packing materials industry. It’s a hybrid. It’s a “poor man’s A5.” It’s a dust bunny to the Scirocco‘s sandstorm. Most of all though, it’s a sign of how misguided VW’s approach to the US market really is.
Unbeknownst to many, Toyota and Volkswagen had been pretty tight in Japan. Japanese Toyota dealers started selling VWs in 1992. Last year, about half of the 45,522 VWs sold in Japan moved through the shared dealer organization. This helped Volkswagen become Japan’s top import brand for nine years. (Which says a lot about Japan’s import market.) Not only did they share the dealers, Toyota actually has been the distributor for half of the VeeDubs sold in the Land of the Rising Sun. Can’t make stuff like this up.
Now, Volkswagen and Toyota signed the green form (nippophiles know that the green form is for divorce, brown is for marriage.)
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Marketing runs Amarok, as VW exhumes German 80s rockers The Scorpions to promote their new South American pickup.
Hide the liquor, hide the women (or not): The supervisory board of Porsche and Volkswagen will get new members, all the way from Qatar. Sheikh Jassim Bin Abdulaziz Bin Jassim Al-Thani will be crowned new member of the Supervisory Board of Porsche Holding SE. Officially, this needs the votes of the stockholders meeting which will take place on January 29th. But trust me, it’s all done.
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Last year, Porsche gave Magna an eight-year contract to build the Cayman and Boxster models from 2012 on. Then Porsche went to Volkswagen. Then Opel came. VW was miffed and said “us or Opel.” When Magna’s Opel deal went poof, VW said Magna can come home, all is forgiven. Apparently not quite. Volkswagen (or Porsche, hard to say these days…) want to use the factories of bankrupt Karmann which Volkswagen had bought and cancelled the contract. Magna cried foul and wanted money.
Now, the matter is official, writes Automobilwoche [sub].
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The Argentinian-produced Volkswagen Amarok pickup might be coming to the US if VW thinks it can sell enough of them. VW of America’s Stephan Jacoby tells pickuptrucks.com “we’d have to sell at least 100,000 Amarok pickups to make it feasible.” But don’t get too excited: the only compact pickup to sell in those numbers is the Toyota Tacoma, which sold 102,327 units year-to-date.
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Freshly wedded Suzuki and Volkswagen are not losing any time in consummating the marriage. Joint work will start immediately, or rather on January 10, 2010 said Suzuki Chief Executive Osamu Suzuki to Reuters. With that date, Suzuki-San is already bowing to Wolfsburg’s ingrained culture. As of this coming Friday evening, everybody who is somebody at VW will be off skiing in Zermatt or soaking in the surf of the Maledives, not to return before January 10th. No linkup with Suzuki will change that.
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Das Autohaus [sub] has it from India’s Economic Times that VW and Suzuki are planning a low-priced mini-car which could give Tata’s Nano some problems.
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Who would have thought that they are moving that fast: VW will buy a 20 percent stake in Japan’s Suzuki for $2.5 billion. It’s announced and it is official, including a photo-op with a beaming Winterkorn next to a grinning Osamu Suzuki. Rumors of that, well, tie-up had been around for a while and had recently intensified, but the speed is nonetheless surprising. Except for those who know Piech. At the September IAA auto show, Piech had said that 12 brands are better than 10. Everybody who knew Piech knew that he was referring to MAN/Scania trucks on one end of the spectrum, and Suzuki small cars and even motor bikes at the other.
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As the world recedes, South Korea grows. First Hyundai registers double digit growth in the United States and now other automakers want a piece of the South Korean action. The Korean Times reports that Renault-Nissan announced that they will increase the amount of their South Korean parts suppliers from 28 to 100 by 2013. 108 major subcontractors took part in a conference along with officials from Renault-Nissan’s purchasing organisation.
Rumors of a VW-Suzuki tie-up were first floated on these pages by Bertel Schmitt, who reported that VW might be after a ten percent stake in the Japanese firm last summer. And with news last week that GM was buying out Suzuki’s stake in CAMI, the momentum seemed to be building. Well, Reuters reports that Volkswagen could announce that it’s taking a 20 percent stake in Suzuki, a deal valued at $2.8b, as soon as this week. Another source tells Reuters that the VW stake could become a 33 percent plus controlling interest in the future.
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In my editorial on GM’s plant to take on the Indian market in partnership with SAIC, I wrote that Maruti Suzuki’s monstrous market share indicated the possibilities for GM. Well, the Indian market leader isn’t going to just sit on that lead. In 2007, Osamu Suzuki said that his firm’s Indian passenger car market share would never drop below 50 percent, an assertion that took two years to prove untrue. The WSJ reports that although the overall Indian market will probably grow 16 percent this year, Maruti’s share of that market has fallen over the last year from 45 percent to about 40 percent (with passenger car share down from 55 percent to 48 percent).
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