
You’d have to be a fairly trusting GM dealer to participate in what The General calls its Essential Brand Elements program. After all, it’s just the kind of dealership re-branding exercise that HUMMER dealers were forced into shortly before the brand was consigned to the ash heap of history. And once again, GM is asking dealers to create ideal showcases for its brands while keeping compensation for the renovations on a highly trust-dependent basis. GM wants brand-specific dealership rebrandings complete within three years, but will only pay for them over the next five to ten years reports Automotive News [sub]. And the payments won’t be fixed either, but will rather be tied to the dealer’s annual vehicle shipments using “a seasonally adjusted formula that takes into account the price of the vehicles sold.” According to Chevy’s Sales Manager Kurt McNeil, those payments could “conceivably” cover the recommended changes over the ten-year period. Are you feeling the trust yet?
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Tag: GM

Loss-making Dutch boutique carmaker Spyker (well, Spyker actually stopped making cars, and is outsourcing whatever car production is left to UK’s CPP) is revising – for a third time – its bid for GM’s loss-making Swedish carmaker Saab. Spyker received a new deadline of January 7th, Reuters reports. Everything else has already been said.

GM China’s 2009 vehicle sales jumped nearly 67 percent year on year to 1.83m units, Gasgoo says, citing company data. GM and its joint venture ventures in China expanded their market share to an estimated 13.4 percent, up from 12.1 percent by the end of 2008.
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Got schadenfreude? This video represents GM’s pathos-laden attempt at discovering Saab’s relevance, circa 2003. But this is more than just the insincere flogging of a dead brand walking, it’s also more evidence for why GM continually struggles with perception gap. Videos like this, touting turnarounds and viability, have been undermining GM’s credibility for decades. At this point perception gap isn’t even the right term: try “credibility deficit” instead. Meanwhile, die-hard Saab fans are planning on converging on the RenCen in hopes of swaying the masters of Saab’s fate to be merciful to their beloved brand. Don’t hold your breath though: as this video proves, GM has years of cynicism under its belt when it comes to its Swedish division.
The Washington Examiner reports that, having previously moved its lobbying efforts to an exclusively in-house arrangement, GM is now hiring outside lobbyists again [UPDATE: GM’s chief in-house lobbyist just retired]. GM has rehired its old lobbying firms the Duberstein Group and Greenberg Traurig, and has added GrayLoeffler to its K-Street roster. GM is also keeping the “well connected” Washington Tax Group on its lobbying payroll, having picked up the firm’s representation in 2007. From these firms, some 18 lobbyists have registered as GM representatives, including a list of what the Wasington Examiner calls “well-connected revolving-door players from both parties.”
Former Reps. William Gray III, D-Pa., and Jim Bacchus, R-Fla., are both on GM retainer, as are fabled Republican and Democratic operatives Ken Duberstein (White House chief of staff under Ronald Reagan) and Michael Berman (counsel to Vice President Walter Mondale and campaign aide to every Democratic presidential nominee since LBJ).
Heading GM’s lobbying push for expanded R&D tax credits is the Washington Tax Group’s Gregory Nickerson, formerly the top lawyer at the tax-writing House Ways and Means Committee and the staff director of the Subcommittee on Select Revenue Measures. Nickerson’s partner is Mary Ellen McCarthy, formerly the top lawyer at the Senate’s tax-writing Finance Committee.

And the Hummer mess is marching on: Both Tengzhong and SAIC deny reports in the Chinese press that they are planning to cooperate in the production of the Hummer SUV in China. A lot of sense it would make:
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According to Reuters, GM has sent a letter to its dealers offering $7,000 for every new Saturn or Pontiac they can move to a rental or service fleet between now and January 4. The plan would essentially make dealers the first buyer of the remaining Pontiacs and Saturns, which would then be operated as fleet vehicles or be sold as low-mileage used cars. In any case, the single objective is clear: get those dead brands off the books at all costs. With 7,900 vehicles left at Pontiac as of the 14th of December and upward of 5,000 left at Saturn as of the beginning of the month, the cost to GM could easily approach $100m. But as they say in the advertisements, their loss is your gain…. as long as you’re interested in one of the G6s or Auras that dominate the dead-brand straggler inventory. Where’s Oprah when you need her?
Getting a car like the Volt on Jay Leno’s Garage seems like a no-brainer. America’s patron celebrity of car obsession has the gearhead credentials to help explain the Volt’s positive attributes, and the enthusiasm to draw a very different crowd than the usual Volt fanboy sites. And yet from the first, the Volt’s visit to automotive Valhalla seems to have chief engineer Andrew Farah in permanent flinch mode. Leno is never overtly hostile (alá Letterman), but from his comparison of the Volt to a 1916 Owens Magnetic, to his assessment that the Volt is “not a tiny car,” you can’t help feeling that he thinks it’s all a bit of a joke. It’s a four-seater. Literally. They’re shooting for a 2,900 lb weight goal. Your mileage may vary. The hood is held up with a stick. What is the deal with that? Like any comedian, Leno’s only as good as his material. Luckily, the yawning chasm between the modest reality of the Volt and its relentless hype is fertile ground indeed.
Saabsunited ran a recent piece by Sweden’s Dagensindustrie through Google Translate, and came out with a possible (and very old-GM) outcome for the new Epsilon II-based Saab 9-5:
According to Dagens Industri’s sources, GM is planning to use the new Saab 9-5: an own model program, including a future Buick in the U.S.. GM is also in a letter to Saab’s sub-contractors have estimated the time of closure of Saab to five years.
There are sources in Saab Automobile in the Dagens Industri – DI – indicates that GM now see positive opportunities to closure of Saab. By making use of Saab’s technology, tools and production equipment for GM use the new 9-5: an – that would be launched in the spring – to a future Buick in the U.S..
In the GM is also talk of exploiting Saab technology for the production of a new premium car for Opel, “says DI’s sources. It would then be about the reopening of the closed trial with an Opel Senator in Europe.

When news came out that GM would sell a critical 1 percent of their Chinese joint venture to SAIC (now owner of a 51 percent majority,) and that GM would sell half of their Indian operation to SAIC, rumors swirled that GM would sell-out their future in the world’s only remaining growth markets to raise cash for Opel. It doesn’t seem that way. GM is mortgaging their future at the pawn shop for pocket change. A whacko report even claims that GM is already under Chinese control …
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These days, no Christmas cheer is complete without a little Opel jeer. Russia’s Sberbank has demanded compensation from GM for reneging on the Opel deal, Sberbank CEO German Gref said in an interview on Russia’s Vesti television channel. Groveled a grouchy Gref:
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The Christmas season would be a reason to be merry, would it not be for Hugo Chavez. More details about his expropriation threats emerge. Turns out, Chavez did not just threaten to kick out Toyota for being lackadaisical in the production of “rustic” vehicles.
“President Hugo Chavez told foreign automakers Wednesday to share their technology with local businesses or they will be told to leave the country,” writes the Boston Globe. Chavez gave the ultimatum in wholesale fashion to Ford, General Motors, Toyota and Fiat. Implied, the ultimatum is also meant for Fiat-controlled Chrysler, for Mitsubishi, Mack and Fiat-owned Iveco. All of the above have production facilities in Venezuela. All are at risk of instant deportation.
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The WSJ reports that GM has added a third shift to its Fairfax assembly plant at the request of the US auto task force. The Kansas City plant will now build 6,300 vehicles a week working 21.6 hours a day, up from 4,500 units per week working 14.5 hours per day with two shifts. The move reportedly makes Fairfax the first US auto plant to run three shifts on a routine basis. According to the WSJ,
the auto task force that oversaw GM’s reorganization last spring was startled to learn that the industry standard for plants to be considered at 100% capacity was two shifts working about 250 days a year. In recommending that the government invest about $50 billion in GM, the task force urged the company to strive toward operating at 120% capacity by traditional standards.
Why? That’s not exactly clear. The potential downsides of the move are far easier to identify.
The last Chevy big-block, an L18, rolled off the line at Tonawanda, NY last Friday, bringing the era of the big-block V8 to an end. Tonawanda produced over five million big-block V8s since 1958 [via Buffalo News].

GM netted a paltry $200m for the Saab technology it sold to China’s BAIC. So said BAIC to Reuters today, while desperately trying to keep a straight face. The money bought BAIC the rights to three vehicle platforms, two engine technologies and two transmission systems. A pittance, given the fact that developing a new car typically costs from $1b on upwards these days.
Granted, the IP for the 9-5 and 9-3, and the tooling to make them are not the newest, but you can trust BAIC to make the most of it. Interestingly, BAIC got what they desperately needed:
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