Today, Akio Toyoda presented Toyota’s „Global Vision“ to the press in Tokyo. Sure, there are the usual affirmations to “continue to furnish world-class safety,” and to “continue to contribute to environmental quality and to human happiness.” But what are they really up to? (Read More…)
Toyota sold more than 3 million hybrids so far and thinks that they are slowly having an impact.
In August 1997, Toyota rolled out their “Coaster Hybrid EV” bus, followed by the Prius in December of the same year. 300 vehicles were sold in the first year. In 2010, Toyota sold 16 hybrid models in approximately 80 countries. Last year, Toyota moved 690,000 hybrids worldwide, 9 percent of Toyota’s worldwide output (ex Daihatsu and Hino). The 3 million mark was broken some time in February this year. (Read More…)
When Toyota became the world’s largest auto manufacturer in 2008, they reluctantly accepted the title. Toyota knew that the title was not won by Toyota’s strength, but by GM’s weakness. Toyota also was highly aware that the guy in front is everybody’s target. Their worst fears became reality sooner than they thought. Now, in an unusual departure from the usual Wolfsburg hubris, Volkswagen also realizes that too much success can make punch-drunk and lead to stupid or deadly mistakes. (Read More…)
On Wednesday, March 9th, Toyota will announce its new long term strategy plan to the public. A core piece will be a push into emerging markets. TTAC has been following signs of this for a while. The signs range from a car, the Etios, designed exclusively for the emerging markets, to a factory up in the woods near Sendai, Japan, that looks very much like a prototype for Toyota’s latest export product: Low cost car factories.
The Nikkei [sub] agrees and says that “Toyota Motor Corp. is overhauling its strategy because it is now clear that emerging nations will replace industrialized ones as its most important markets.” Will replace? Wake up! (Read More…)
More and more journos wish China would become like America. As in America of 2008: Pop, crash, fizzle. The current meme is that the 18 plus million car sales can’t possibly go on and that the Chinese car market will ape America and will pop, crash and fizzle.
The problem is: The Chinese car market doesn’t seem to be able to read. It just doesn’t want to roll over. It had its big chance last month. China had been closed most of February in observance of the Chinese New Year. Most observers (including myself) had expected minus signs in front of the growth number for February.
First sales numbers are coming if for February, and there are good news and bad news. (Read More…)
Toyota appears to be serious about offering their long awaited new generation FT-86 by the end of 2011 – barely. They are egging on the public by showing an “FT-86 II concept” in Geneva. A Toyota press release promises that “the production model based on the FT-86 II concept is scheduled to make its world premier at the 42nd Tokyo Motor Show 2011.“ Which is in December. (Read More…)
Toyota today confirmed the month-old rumor that they will go to Siberia. And by way of ESP, we had even pictured the correct car when we wrote about it. (Read More…)
It’s not every day that an automotive blogger gets to drive the future of transportation, a radical rethinking of how we interact with our private transport, and yet that’s exactly what I recently did. And no, I’m not talking about the Prius Plug-In Hybrid (PHEV)… that’s just a Prius with some larger batteries and re-worked software. No, what makes our time with this particular Prius noteworthy is that it isn’t technically private transport. Welcome to the future: the public plug-in hybrid (PPHEV).
Watching the J30/280ZX/SHO battle for the win on laps this afternoon was pretty exciting, but the Index of Effluency (which goes to the terrible car that accomplishes something orders of magnitude beyond what any sane observer considers possible) is what the true LeMons fanatics care about. A 280ZX coming in first is impressive, but how about an 80-horsepower Toyota Tercel EZ taking tenth place overall? How is that possible?
Team Exhibition Of Slow brought their hacked-up late-80s Tercel EZ— the EZ, as aficionados of rent-a-car-grade econoboxes might recall, is the low-budget/stripper “economy” version of the already miserably underpowered third-gen Tercel, complete with carburetor— and drove it around and around and around the MSR track, all weekend long, and received exactly zero black flags. They beat most of the E30s, all the Mustangs, in fact damn near everything on the track. Definitely one of the easiest IOE choices we’ve ever made. Congratulations, Exhibition Of Slow!
In January, car imports to Japan shot up 53 percent, reports Automotive News’ [sub]Asia Editor Hans Greimel from Tokyo. Quick, who do you think takes top honors? (Read More…)
Toyota Motor Corporation released global production, domestic sales and export results for January. Two words: Not good. While Toyota’s global peers can boast of surprising numbers for January, TMC’s worldwide production dropped by 3.9 percent across Toyota, Daihatsu and Hino. The Toyota brand has even less to show: Minus 4.7 percent. And this while the competition is busy dethroning the leader of the pack. (Read More…)
What ever happened to the fabled Japanese job security? Instead of kaizen (continuous improvement), there is continuous change. A week ago, The Nikkei [sub] predicted that Toyota will cut its sprawling board from 27 members down to a more manageable 10-15. The announcement will most likely come at a press conference on March 9. The announcement hasn’t even been made, and Honda is already following suit by reducing its number if suits. (Read More…)
Last year, Toyota invested $50 million into Tesla. Tesla turned around and spent $42 million of the new money and bought the land and buildings of site 2 of NUMMI in Freemont, CA. As it turns out, the deal did not include the fixtures. Nothing another $17 million could not fix. (Read More…)
Today, I saw a new, and so far the finest specimen of Japan’s new export products: A car factory. Remember when the Nikkei wrote about a new Toyota factory in the Miyagi Prefecture with a U-shaped assembly line where the assembly time is cut down to a third? Not only did they get it wrong. They missed the best part of the story: Budget car factories, ready for export. Of course, that’s not how it was sold to the natives.
Ohira is a little village near Sendai. Sendai is a town two Shinkansen hours north of Tokyo. The area is famous for its beef tongue, not the hottest export item. Ohira was known for exactly nothing until Toyota decided in 2007 to relocate their factory from Sagamihara, in the outskirts of Tokyo, up into the woods of Ohira.
A year later, the whole region went into shock: (Read More…)
The thing that got me hooked on LeMons racing was the mentality that makes a statement such as “Hey, I’d like to install a 540-cubic-inch, five-cylinder radial aircraft engine in the back of a Toyota MR2, then try to make it run all weekend in a grueling endurance race” seem totally sensible. The craziest most devoted racers find themselves locked into an arms race for the Unununium, and this is the result. (Read More…)
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